Vista Equity Partners acquired mobile point-of-sale company Fiverun Thursday, and will merge it with MarketLive and Shopatron, two companies that the private equity firm gobbled-up in December.
The merger of Fiverun, MarketLive, and Shopatron will rebrand under the name Kibo. The move creates an integrated suite of products that will enable brands such as Neutrogena, Armani Exchange, World Market, Bic, and Marc Jacobs to combine customer data across their respective companies, from ecommerce to order management to mobile and search.
Service and product offerings will range from PoS, dynamic payment processing and Web-based merchandising to content management and design. The company also will offer search functions and back-end support for warehouse management, shipping, reporting, analytics, and customer loyalty programs.
Kenny Frank steps in as CEO at Kibo, after most recently serving as COO at Vista's portfolio company Aptean Software.
In the coming months, the company will begin rebranding its services, from ecommerce to search with the Kibo name, Frank says. "Maybe we'll add 'formally known as,' but everything will transition to the Kibo name."
Building a unified ecommerce platform requires a unified company with an integrated sales force, development team, and back-office support.
Kibo, named after the volcanic cone forming the main summit of Mount Kilimanjaro, becomes the beginning of the journey to support customers. "It's never easy to climb," he says. "It takes preparation and innovation to reach the summit."
Ken Burke, former MarketLive CEO will remain with the company, at least for now, to assist with the transition.