- Google Shuffles Ad Execs
Around the Net in Search Marketing, Gavin O'Malley - Thursday, November 19, 2015
Neal Mohan, Google’s SVP of video and display advertising, is reportedly movi ...
- GoDaddy: SEO Marketers Need A Louder Megaphone
SearchBlog, Laurie Sullivan - Friday, November 13, 2015
GoDaddy engineers have developed a Search Engine Visibility (SEV) tool designed ...
- Boutique Search Agency Chacka Taps Booth As COO, Expands Brand Services
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 11, 2015
Tech-savvy independent agencies are seeing new opportunities, filling a void left ...
- Yahoo Spruces Up Search Results On Mozilla Firefox Browser
SearchBlog, Laurie Sullivan - Thursday, November 12, 2015
Yahoo continues its efforts to make search results more appealing to advertisi ...
- 3 Major Steps To Improve Local SEO
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, November 10, 2015
Casey Meraz takes us through tactical strategies to increase a company's ...
- Pinterest Becomes A 'Discovery Engine' Through Visual Search
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 9, 2015
Pinterest wants to act more like Google and become a "discovery engine ...
- Yahoo Gives Image Search A Boost
Around the Net in Search Marketing, Gavin O'Malley - Monday, November 9, 2015
Giving a boost to its image search engine, Yahoo has added ...
- Marin Software Turns On TV Data For Social Campaigns
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 3, 2015
Marin Software, which has roots in search engine advertising, has begun pulli ...
- Teaching Artificial Intelligence To Search, Target Ads Based On Memory
SearchBlog, Laurie Sullivan - Thursday, October 29, 2015
Intelligent automation will become the next tool for online advertising. Recently, ...
- Political Views Linked To Consumer Purchase Behavior
Data and Targeting Insider, Laurie Sullivan - Wednesday, October 28, 2015
The Rocket Fuel Research Team examined political preferences of 2,832 registered vote ...
- Self-Service Programmatic Platform For Advertisers On 'Any Budget'
Real-Time Daily, Sara Guaglione - Monday, October 19, 2015
Adadyn has announced the launch of its self-service programmatic platform for markete ...
- Doodle 4 Google Wants To Know What Makes You Unique
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 19, 2015
Google is looking for the next winner of the "Doodle 4 Googl ...
- Mobilizing The Optimization
Around the Net in Search Marketing, Laurie Sullivan - Thursday, October 15, 2015
Heading into the holidays, marketers will need to think more seriously abo ...
- Yahoo Gemini Tips
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, October 14, 2015
Jennifer Johnstone steps through ways to get the most from Yahoo Gemin ...
- Fledgling Yahoo Gemini A Factor In U.S. Paid-Search Slowing Ad Growth
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 12, 2015
Despite slower growth in the past two quarters, IgnitionOne found that t ...
- Attribution, Keywords, Bids Cross Ecommerce, Ad Targeting From Search To Social
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 8, 2015
HookLogic has been working on building out controls to drive up sal ...
- ZenithOptimedia Acquires Performance Marketing Agency Frubis
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 8, 2015
ZenithOptimedia, part of Publicis Groupe, has acquired performance-based marketing agency Frubis, Lat ...
- Publishers Need Better Ad Tech To Compete With Google, Facebook
Publishers Daily, Laurie Sullivan - Wednesday, October 7, 2015
A high percentage of publishers -- 80% -- say they cannot comple ...
- Amazon Strengthens Its Position As First Search Destination
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 6, 2015
Amazon continues to take search market share from Bing, Google, and Yaho ...
- Microsoft Bing, adMarketplace Ink Search Deal Potentially Worth Millions
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 7, 2015
In an agreement that could give Bing more than one-third of U. ...
- Alphabet Becomes Google's Parent Company At The Close Of Business
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 2, 2015
Google officially becomes an Alphabet holding subsidiary after the close of busine ...
- Yandex Taps Dohop For Flight Search
Around the Net in Search Marketing, Laurie Sullivan - Friday, October 2, 2015
Icelandic metasearch provider Dohop will power searches for airline flights on Russia ...
- Google Reduces First Click Free From Five To Three
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 30, 2015
Google will change the policy on its First Click Free program ...
- Google Goes For 100% Ad Viewability
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 30, 2015
Google will introduce 100% viewable ads in the next few months, bringi ...
- Trust Vs. Action: Both Valuable To Search Marketers
SearchBlog, Laurie Sullivan - Wednesday, September 30, 2015
Trust in paid online and mobile ads has remained relatively consistent sin ...
- When Mobile Apps Become Search's Gatekeeper
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 25, 2015
Browser-based search has been the gatekeeper to the Web for the pa ...
- Turn Names BrightRoll's Falck CEO, Succeeds Demas
Real-Time Daily, Joe Mandese - Tuesday, September 22, 2015
Five months after Bill Demas stepped down as CEO, demand-side platform (DS ...
- Google AdWords And Driving Calls
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, September 22, 2015
There are two ways to drive calls with AdWords -- through ca ...
- Microsoft Runs Campaign Driving Edge Users To Bing
Around the Net in Search Marketing, Laurie Sullivan - Monday, September 14, 2015
Microsoft began promoting its Edge browser using its Bing search engine. Computerworld repor ...
- Search, Email Tips To Ring In The Holiday Season, Prepare For 2016
SearchBlog, Laurie Sullivan - Monday, September 14, 2015
As advertisers plan for the upcoming holiday season, one of the bigge ...