• ClickZ, Thursday, October 15, 2015 12:58 PM

Heading into the holidays, marketers will need to think more seriously about mobile optimization. Brands have begun to report that more than half of Web traffic comes from mobile devices, with a majority coming from smartphones. Rico Chan points to a global Yahoo report that conducting search in mobile mode has become a daily habit for smartphone dominant users. The report found users tend to switch from a PC to a smartphone for email, search, and shopping, while games, content, and video tend to be viewed on larger screens. Chan explains.

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