- Google Making Changes To Conversion Metrics
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, February 5, 2014
Google will make a change this month in how AdWords conversions a ...
- Android Ends 2013 As Top U.S. Smartphone Platform
Mobile Marketing Daily, Mark Walsh - Tuesday, February 4, 2014
Google's Android platform ended 2013 where it was for much of t ...
- Microsoft Licenses Foursquare Data After $15M Investment
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 5, 2014
Microsoft has agreed to a licensing partnership with Foursquare after making ...
- YouTube Identifies Cooking And Food As Fastest-Growing Channels
SearchBlog, Laurie Sullivan - Wednesday, February 5, 2014
Content related to cooking and food is the fastest-growing genre on YouTu ...
- Links SEOs Need To Discard
Around the Net in Search Marketing, Laurie Sullivan - Monday, February 3, 2014
Marketers that are building links today may want to consider it ...
- Vroom: Edmunds Analyzes Ads That Resonate With Super Bowl Fans
SearchBlog, Laurie Sullivan - Monday, February 3, 2014
Automakers battled it out during the Super Bowl at a cost ...
- Building Characters To Fit Personas For Ad Targeting
Around the Net in Search Marketing, Laurie Sullivan - Friday, January 31, 2014
For years I thought about building personas to fit marketing audience segment ...
- Mobile App Developers Aiding NSA Snooping
Around the Net in Search Marketing, Laurie Sullivan - Friday, January 31, 2014
A recent report identified that Android apps leak user information like locatio ...
- PLAs Boost Revenue For Google Paid-Search Clicks
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 30, 2014
Video ads on YouTube welcomed a steady stream of viewers tuning ...
- Magnetic Opens UK Office, Plans Further Expansion In Europe, Canada
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 31, 2014
Magnetic has opened its first international office in London and appointed Lu ...
- Google And Facebook: Analyzing What's Said (And Not) In Earnings Reports
SearchBlog, Laurie Sullivan - Friday, January 31, 2014
Analyzing sentiment has become second nature for online marketers prior to designi ...
- PCs Still Own Majority Of Search Dollars
Around the Net in Search Marketing, Laurie Sullivan - Thursday, January 30, 2014
A paid-search study from Kenshoo found that in Q4 2013, clicks ro ...
- Heinz Releases $4M Super Bowl Ad On YouTube
Around the Net in Search Marketing, Laurie Sullivan - Thursday, January 30, 2014
H.J. Heinz Co. has released on YouTube what the Pittsburgh Post-Gazette repor ...
- Revenue, Display Sales Fall Again At Yahoo In Q4
Search & Performance Marketing Daily, Mark Walsh - Wednesday, January 29, 2014
Yahoo COO Henrique De Castro was fired earlier this month for faili ...
- Google To Pay Vringo Royalties From AdWords Revenue
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 29, 2014
Google has been ordered to pay I/P Engine, a patent licensing subsidia ...
- Consumers And Marketing Meet In Hyperlocal Experiences
SearchBlog, Laurie Sullivan - Thursday, January 30, 2014
Sometimes the campaign falters because brands don't have the resources needed ...
- Annual SEM Study Uncovers Trends And Tactics
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, January 29, 2014
An annual search engine marketing study reveals some of the top tool ...
- PLA Cost Per Click Rises; ROI Remains Stable
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 29, 2014
The cost per click (CPC) rose for text and product listing ad ...
- Game On For Super Bowl Ad Fans
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, January 28, 2014
Take a trip down memory lane with Newsday as it highlights t ...
- Behavior Analysis Triggering Increase In Paid-Search Clicks
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 28, 2014
The ability for search engines to analyze behavior remains an extremely importa ...
- Google Glass Sees Clearly Through VSP Partnership
SearchBlog, Laurie Sullivan - Tuesday, January 28, 2014
Picture a rendition of Johnny Nash's song "I Can See Clearly No ...
- Google Apologizes For Service Outage
Around the Net in Search Marketing, Laurie Sullivan - Monday, January 27, 2014
Google apologized for the software glitch that interrupted thousands of Gmail accoun ...
- Apple Patent Analyzes Moods To Target Ads
Around the Net in Search Marketing, Laurie Sullivan - Monday, January 27, 2014
Aside from interest, other things influence a consumer's desire to interact wi ...
- A Search For SEOP Spells Digital Marketing
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 24, 2014
What does SEOP.com want with the URL digitalmarketing.com? The company, which focus ...
- Google Scoops Up Artificial Intelligence Firm DeepMind
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 27, 2014
Google has acquired artificial intelligence company DeepMind Technologies. The terms of t ...
- Encrypted Search: How Search Marketers Need To Rethink Metrics
SearchBlog, Laurie Sullivan - Monday, January 27, 2014
Secure or encrypted search queries may leave some marketers in the da ...
- 11 Points To Defining A Good CTR
Around the Net in Search Marketing, Laurie Sullivan - Friday, January 24, 2014
While there's not definitive answer, marketers frequently are asked to define wh ...
- White House Working Group To Examine Big Data Use
SearchBlog, Laurie Sullivan - Friday, January 24, 2014
Some marketers argue that Big Data and the ability to build audien ...
- 20% Of Shoppers Click On PLAs
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 22, 2014
One in five shoppers clicked on a link in a product listi ...
- YP CMO Checchi Shares Local Mobile Plans For 2014
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 23, 2014
Consumers now hold the world's information in the palm of their han ...