- HasOffers Appoints Former Glam Media, DoubleClick Exec To CRO
Mobile Marketing Daily, Laurie Sullivan - Monday, February 24, 2014
HasOffers, the mobile attribution and analytics apps company Facebook dropped from i ...
- Oracle's BlueKai Acquisition Fills Gap In Advertising Supply Chain
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 24, 2014
Oracle has been strengthening its digital marketing arm for more than ...
- How Google's Project Tango Can Support Advertisers
SearchBlog, Laurie Sullivan - Monday, February 24, 2014
Mobile phones that can sense 3D motion and geometry in a touchscre ...
- 3Q Digital Acquires iSearch Media
Search & Performance Marketing Daily, Laurie Sullivan - Friday, February 21, 2014
Digital marketing agency 3Q Digital announced Friday the acquisition of iSearch Med ...
- AdRoll Steps Up Mobile Game, Now Supports Cross-Device Retargeting
Real-Time Daily, Tyler Loechner - Thursday, February 20, 2014
Retargeting platform AdRoll is expected to Thursday announce the launch of AdRo ...
- The Facebook Global Opportunities Brands Ignore
SearchBlog, Laurie Sullivan - Thursday, February 20, 2014
Facebook has announced the acquisition of mobile messaging app WhatsApp for $ ...
- Bing Releases Code Search
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, February 18, 2014
Bing developers are working with Visual Studio and Microsoft Research teams ...
- Users Get New Opt-Out Site For Location Tracking
Online Media Daily, Wendy Davis - Tuesday, February 18, 2014
Brick-and-mortar shoppers who don't want to be being physically tracked via the ...
- MediaCrossing, Lotame Partner For Next Phase In Media Buying
Real-Time Daily, Laurie Sullivan - Tuesday, February 18, 2014
Media trading company MediaCrossing will announce a partnership to combine Lotame's da ...
- How Brands See Green Through Google Shopping Campaigns
SearchBlog, Laurie Sullivan - Tuesday, February 18, 2014
Search on the keyword "green" in Google's search engine, and query resul ...
- How Stock Image Providers Can Provide Predictive Ad Targeting, Improve Search For Marketers
Search & Performance Marketing Daily, Laurie Sullivan - Friday, February 14, 2014
Marketers may soon look toward companies licensing stock images and videos ...
- Tracking Conversion Efforts
Around the Net in Search Marketing, Laurie Sullivan - Friday, February 14, 2014
Conversion tracking works for more than online purchases. Margot Da Chunha sugges ...
- Looking For Search Loyalty Takes A White Glove Approach
Around the Net in Search Marketing, Laurie Sullivan - Friday, February 14, 2014
Loyalty deserves more attention than thinking of each customer as a transactio ...
- Livin' On Love And A Tablet
SearchBlog, Laurie Sullivan - Friday, February 14, 2014
What device drove the most online traffic vs. sales in the we ...
- How To Triple AdWords Click-Through Rates
Around the Net in Search Marketing, Laurie Sullivan - Thursday, February 13, 2014
Larry Kim serves up some tips on how to increase AdWords click-throu ...
- DARPA Builds Search Engine To Dig Deep Into Web
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 12, 2014
The U.S. Defense Advanced Research Projects Agency (DARPA) has launched a proje ...
- The Super Bowl Conundrum Of Tying TV Ads To The Web
SearchBlog, Laurie Sullivan - Thursday, February 13, 2014
Type in a URL or click on a link that takes y ...
- Virgin Atlantic Crew Checks In Passengers Wearing Google Glass
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, February 12, 2014
Search marketers will read a lot more of these types of stori ...
- Cybersquatting To Increase As ICANN Releases TLDs
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, February 12, 2014
The Harvard Business Review reports that the release of top-level domain nam ...
- Exchanges Are Cost-Efficient, But At What Cost?
RTBlog, Tyler Loechner - Wednesday, February 12, 2014
Neustar's Aggregate Knowledge on Wednesday released its Global Media Intelligence Report, 20 ...
- Do You Love Me, Love Me Not?
SearchBlog, Laurie Sullivan - Wednesday, February 12, 2014
Plucking the petals from a daisy will not work to determine t ...
- Travel Traction: Yahoo Buys Social Startup Wander
Social Media & Marketing Daily, Gavin O'Malley - Tuesday, February 11, 2014
With no end in sight for Yahoo's acquisition binge, the company ju ...
- Google To Restore Moffett Field
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, February 11, 2014
Google will restore one of Silicon Valley's most iconic buildings once us ...
- First Toyota Scion, Now Ford Deepens Search Marketing Investments
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, February 11, 2014
Ford Motor is steering more dealer advertising dollars toward digital media a ...
- Tracking Data Boosts CPMs On Ad Exchanges
Online Media Daily, Wendy Davis - Monday, February 10, 2014
Online ad exchanges command higher rates when they have access to da ...
- Yahoo Pulls In Yelp To Attract Search, Brand Paid-Search Ad Dollars
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, February 9, 2014
Yahoo will partner with consumer reviews site Yelp in an effort ...
- Connected Cars Will Speak To Digital Out-of-Home And In-Home Networks
SearchBlog, Laurie Sullivan - Monday, February 10, 2014
I smile every time someone complains about online ad targeting, and thi ...
- Doodle 4 Google Contest Could Identify Future Content Marketers
Search & Performance Marketing Daily, Laurie Sullivan - Friday, February 7, 2014
Attention all young artists: A Doodle 4 Google contest with the the ...
- Google Ups Reward For Finding Vulnerabilities In Its Products
Around the Net in Search Marketing, Laurie Sullivan - Thursday, February 6, 2014
Google has added Chrome apps and extensions developed and brands as " ...
- Digitally Speaking, CBS, Time Warner, Disney Bigger Than Facebook
MediaDailyNews, Joe Mandese - Thursday, February 6, 2014
For all of Madison Avenue's seeming obsession with popular social media platfor ...