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Looking For Search Loyalty Takes A White Glove Approach

  • Moz, Friday, February 14, 2014 1:26 PM
Loyalty deserves more attention than thinking of each customer as a transaction. Rand Fishkin shows marketers how to move away from a transaction model and find the benefits in personalizing the marketing strategy for long-term success. Think about seeking and building relationships, rather than prioritizing the sales.

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