- How To Turn Search Campaigns Into Disneyland Loyalty
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, September 17, 2013
Disneyland's ability to create loyal followers has remained strong for years. ...
- Digital Ad Alliance No Longer Aligned, Pulls Out Of Web Privacy Initiative
Online Media Daily, Wendy Davis - Tuesday, September 17, 2013
Asserting it has failed, the Digital Advertising Alliance Wednesday said it wi ...
- Marketing Lexicon: Full-Funnel Marketing
Marketing Daily, David Karel - Thursday, September 12, 2013
As the B2B buying process becomes increasingly complex, with prospects doing mo ...
- Bing Releases Homepage Photo Finalists
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, September 11, 2013
Bing has released the list of finalists from its Hometown Homepage Contes ...
- WordStream Releases Landing Page Builder
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, September 11, 2013
WordStream has released a package that takes marketers through the process ...
- Yahoo Debuts Screen App, Strikes Comedy Central Deal
Online Media Daily, Mark Walsh - Monday, September 9, 2013
Yahoo on Monday launched an app version of its Screen video h ...
- NYT's Liberman Named Yahoo News Editor In Chief
Online Media Daily, Mark Walsh - Monday, September 9, 2013
Yahoo News has tapped former "New York Times" staffer Megan Liberman ...
- There's Buying Power In Predictive Analytics
SearchBlog, Laurie Sullivan - Tuesday, September 10, 2013
Predictive analytics -- it's the latest buzzword for search engine marketers. Y ...
- How Google, Microsoft Capitalize On Music Service Audio Ads Tied To Search Engine Queries
SearchBlog, Laurie Sullivan - Monday, September 9, 2013
Music services from Google and Microsoft will become profitable if they capitali ...
- BoostCTR Secures $8 Million, Hires Kernes As CTO
Online Media Daily, Laurie Sullivan - Friday, September 6, 2013
BoostCTR secured $8 million in Series B funding from investors led ...
- Google's Unnatural Link Dichotomy
Around the Net in Search Marketing, Laurie Sullivan - Thursday, September 5, 2013
Micah Fisher-Kirshner wants to know if Google declares marketing links unnatural, th ...
- How To Integrate Paid Search With Affiliate Programs
Around the Net in Search Marketing, Laurie Sullivan - Thursday, September 5, 2013
John Lee analyzes at how affiliate programs may affect paid-search marketing campaign ...
- CPCs For PLAs Rising
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, September 4, 2013
The cost per click for product listing ads continues to rise. ...
- ReachLocal CEO Gordon Resigns, Chairman Steps In As Interim
Online Media Daily, Laurie Sullivan - Tuesday, September 3, 2013
ReachLocal announced the resignation of CEO Zorik Gordon Tuesday, naming the company ...
- Microsoft's Nokia Acquisition Waist Deep In Patents; Threat To Google?
SearchBlog, Laurie Sullivan - Tuesday, September 3, 2013
Google bought Motorola's mobile business, in part, for patents. Now Microsoft's acquisiti ...
- Attribution Signals Marketers Miss
Around the Net in Search Marketing, Laurie Sullivan - Friday, August 30, 2013
Kevin Less tells us about 10 conversion events that marketers should trac ...
- The Demographics Behind DuckDuckGo
SearchBlog, Laurie Sullivan - Friday, August 30, 2013
Research from Compete sets out to discover the demographics behind DuckDuckGo. So ...
- Trendrr Joins Twitter Flock
Around the Net in Search Marketing, Laurie Sullivan - Thursday, August 29, 2013
Twitter said Wednesday it has purchased Trendrr, technology that can analyze real-ti ...
- Facebook Mobile Ad Share To Triple
Online Media Daily, Mark Walsh - Wednesday, August 28, 2013
Facebook's share of mobile Internet ad revenues is expected to roughly trip ...
- Paid-Search Ads Driving More Traffic Than Organic
Online Media Daily, Laurie Sullivan - Wednesday, August 28, 2013
Paid-search visits accounted for one-third of total search engine visits to ecommer ...
- YP Signs Havas Media As Agency; Rebuilds Brand Under Alex Kaminsky
Online Media Daily, Laurie Sullivan - Wednesday, August 28, 2013
Local search, media and advertising company YP has named Havas Media ...
- Honda's Roar To Save Outdoor Cinema
SearchBlog, Laurie Sullivan - Thursday, August 29, 2013
While some experiences are intended to rock your world, drive-in movie theate ...
- How To Advance Google Analytics Filters
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, August 28, 2013
Kristi Hines discusses how to use features beyond the standard Analytics reporti ...
- How To Give Keywords Character
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, August 28, 2013
Looking for some tips on using customer personas and keyword research ...
- The Most Popular App In The World Is (Envelope, Please)....Google Maps!
MAD, Steve McClellan - Tuesday, August 27, 2013
Google Maps is the most popular mobile app in the world, accordi ...
- CMOs, CIOs Disconnect On IT Issues, Impacting Company Success
Online Media Daily, Laurie Sullivan - Tuesday, August 27, 2013
CMOs and CIOs don't see eye-to-eye on IT priorities, creating obstacles acro ...
- Siri Gets Snarky: Opening Salvo In The War Of The Virtual Assistants?
MoBlog, Steve Smith - Tuesday, August 27, 2013
Siri is taking swipes at Google Glass in what I am hopi ...
- Google PLA Impressions Outpace Text Ads
Online Media Daily, Laurie Sullivan - Monday, August 26, 2013
The share of product listing ad (PLA) impressions compared with standard te ...
- Search Intent Signals Work In Social
Online Media Daily, Laurie Sullivan - Thursday, August 22, 2013
Social marketers need to follow search marketing's lead more closely and tail ...
- How To Increase Quality Scores
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, August 20, 2013
Elisa Gabbert tells us how to increase quality scores by expanding ...