- Google Makes TrueView Ad Format Available In Video Games
Online Media Daily, Laurie Sullivan - Tuesday, August 20, 2013
Google is making its TrueView advertising format available globally to video ga ...
- The Dark Side Of Social Sharing
SearchBlog, Laurie Sullivan - Tuesday, August 20, 2013
Social might present challenges for search marketers, but the signals in consumer ...
- What Trends Are You Missing?
Around the Net in Search Marketing, Laurie Sullivan - Monday, August 19, 2013
Jayson DeMers describes the most common content marketing mistakes and how ...
- From Reach To Relevance
Marketing Daily, Julie Wittes Schlack - Thursday, August 15, 2013
Twenty years ago I used to receive direct mail pieces addressed ...
- Advanced URL Shorteners - A Mighty Strategy For Brand Advertisers
Marketing Daily, Rebecca Watson - Wednesday, August 14, 2013
Advanced URL shorteners offer significant data, engagement and media value that a ...
- Millennial Media Buys Mobile Ad Rival Jumptap
Online Media Daily, Mark Walsh - Tuesday, August 13, 2013
Millennial Media on Tuesday agreed to acquire Jumptap in a merger ...
- Taco Bell's Social Spectacular
SearchBlog, Laurie Sullivan - Tuesday, August 13, 2013
Taco Bell recently announced that it will release the next Doritos Loc ...
- The New Personal Experience Economy
Marketing Daily, TJ Person - Monday, August 12, 2013
The personal experience economy -- where we leave clues about all kin ...
- Orapup: How Video Sold $1 Million In Merchandise Before Going Into Production
SearchBlog, Laurie Sullivan - Friday, August 9, 2013
Video sites like YouTube have become invaluable tools to help visually instru ...
- Millennial Media Teams With Adsmovil To Expand In Latin America
Online Media Daily, Mark Walsh - Thursday, August 8, 2013
Millennial Media has entered into a partnership with Latin American mobile ...
- The Social Networks Where CEOs Roam
SearchBlog, Laurie Sullivan - Thursday, August 8, 2013
Sixty-eight percent of CEOs have no presence on any social network su ...
- Google Glass Shows Brands Importance Of Targeted Info
Online Media Daily, Laurie Sullivan - Tuesday, August 6, 2013
Marketers wondering how their optimization efforts will pay off need only lo ...
- What To Check Before The Web Site Goes Live
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, August 6, 2013
Marketers launching a new brand site will want to keep this han ...
- Adlucent Automates Analytics In Google Shopping
Online Media Daily, Laurie Sullivan - Tuesday, August 6, 2013
Adlucent proposes an analytics option for Google Shopping that allows brands ...
- YouTube Star May Participate In Kia Campaign
Online Media Daily, Laurie Sullivan - Monday, August 5, 2013
As Kia Motors America prepares to launch its next Soul campaign ...
- Paid Search: Breaking Down Goals To Accomplish Tasks
Around the Net in Search Marketing, Laurie Sullivan - Monday, August 5, 2013
Just getting started in paid-search marketing or need a refresher on so ...
- Give The Brand A Personality
Around the Net in Search Marketing, Laurie Sullivan - Monday, August 5, 2013
The gecko gives Geico an avenue to connect personally with consumers. Er ...
- Paid-Search Ad Structure For Newbies
Around the Net in Search Marketing, Laurie Sullivan - Monday, August 5, 2013
Tina Kelleher posted a cheat sheet to visualize exact, phrase, and bro ...
- Yahoo Buys Social Browser Rockmelt
Online Media Daily, Mark Walsh - Friday, August 2, 2013
Yahoo has acquired social Web browser Rockmelt. It continues to snap ...
- How To Pull Data From PLAs Into Text Ads
Around the Net in Search Marketing, Laurie Sullivan - Thursday, August 1, 2013
Alistair Dent gives us some tips on writing product listing ads th ...
- How To Curtail Five PLA Clicks In One Minute
Around the Net in Search Marketing, Laurie Sullivan - Thursday, August 1, 2013
Sean Quadlin spoke with a small business owner who brought up so ...
- Fast As A Rabbit Influences Web Site Rank
Around the Net in Search Marketing, Laurie Sullivan - Thursday, August 1, 2013
We all know it happens. Web site speed impacts search engine ranking ...
- The ABCs Of The Most Effective PPC Ads
Marketing Daily, Joy Gendusa - Thursday, August 1, 2013
A great marketing tactic to gain exposure for your brand is P ...
- IgnitionOne Appoints John Ragals COO, Pushes Tech Efforts
Online Media Daily, Laurie Sullivan - Wednesday, July 31, 2013
Fresh off the management-led buyout from Dentsu, IgnitionOne appoints John Ragals Glob ...
- Why Costs Per Click On Brand Terms Continue To Rise On Google
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, July 31, 2013
The cost per click per brand name on Google continues to ris ...
- How To Get More From KPIs
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, July 30, 2013
Jay Taylor gives us some tips on how to gain more fr ...
- How To Turn Content Into Information
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, July 30, 2013
Optimizing content to serve up in search engine results makes good conte ...
- How To Optimize Search Engine Crawls With Server Log Data
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, July 30, 2013
Analyzing log files is a critical component of search engine optimization. T ...
- Bing Maps Heats Up Visual Location Data
SearchBlog, Laurie Sullivan - Tuesday, July 30, 2013
Microsoft has developed a method that allows marketers to visualize location da ...
- Moving To Search Marketing From Newspaper Editing
Around the Net in Search Marketing, Laurie Sullivan - Monday, July 29, 2013
Kristi Kellogg left a position as a newspaper editor to join BruceCla ...