- 5 Google AdWords Tips For Small Biz During The Holiday Season
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 20, 2014
The door is always open online, making it a little more challengi ...
- Two Tap API Readies Black Friday And Cyber Monday Searches
SearchBlog, Laurie Sullivan - Friday, November 21, 2014
Landing pages highlighting featured deals, sales and specials are not always ea ...
- Best Practices For Keyword Length For Smartphone Paid-Search Campaigns
Around the Net in Search Marketing, Laurie Sullivan - Thursday, November 20, 2014
Elliot Lant tells us that keyword length performance impacts smartphone paid-search strategie ...
- Optimizing For Advanced On-Page Topic SEO Targeting
Around the Net in Search Marketing, Laurie Sullivan - Thursday, November 20, 2014
Cyrus Shepard provides a simple framework for on-page topic targeting to ma ...
- How Dynamic Parameters Work
Around the Net in Search Marketing, Laurie Sullivan - Thursday, November 20, 2014
How do dynamic parameters work for ad copy in Google AdWords? Ran ...
- Wearables Warming Up As Apple Roll-Out Nears
Data and Targeting Insider, Laurie Sullivan - Wednesday, November 19, 2014
Sentiment about wearable devices continues to improve. Some 17% of iPhone owne ...
- Century 21 Employs Exploding Cranberries To Sell Homes
Marketing Daily, Aaron Baar - Wednesday, November 19, 2014
"We polled our social media followers for their favorite Thanksgiving foods, a ...
- #AlexfromTarget: An Unexpected Consequence Of Technology
Performance Marketing Insider, Gord Hotchkiss - Thursday, November 20, 2014
Yes, I'm belatedly jumping on the #AlexfromTarget bandwagon, but it's in servi ...
- CPG Brands Moving To Location-Based Advertising, Supporting Retail Strategies
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 19, 2014
Consumer packaged goods companies continue to shift budgets to mobile to increa ...
- Google Acquires RelativeWave To Advance Image Recognition, Search, And Visualization
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 19, 2014
Google on Wednesday acquired RelativeWave with the goal of helping developers crea ...
- Yahoo Becomes Mozilla Firefox Default Search Engine
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 19, 2014
Yahoo and Mozilla Wednesday announced a five-year partnership that makes Yahoo t ...
- Yahoo's Financial Gain From Mozilla Deal Worth Billions
SearchBlog, Laurie Sullivan - Thursday, November 20, 2014
Some believe the "cracks" in Google's search monopoly are finally beginning ...
- Twitter Makes All Tweets Searchable
The Social Graf, Erik Sass - Thursday, November 20, 2014
Twitter has opened up its archives so users can now search eve ...
- Ads Just Leave You Hanging, Not Driving Engagement
VidBlog, P.J. Bednarski - Thursday, November 20, 2014
A blogger on the British Econsultancy.com site makes the point that watchi ...
- Google Merchant Promotions Rolls Out Internationally
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, November 19, 2014
Google is expanding Merchant Promotions from the United States to the Unit ...
- Android Wear Smartwatch Lets Amazon Lovers Browse, Search, Buy Merchandise
Around the Net in Search Marketing, Laurie Sullivan - Thursday, November 20, 2014
An update for the official Amazon app in Google Play now allo ...
- Google Adds Shopping Campaign Tool Auction Insights
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, November 19, 2014
Google is adding Auction Insights to Shopping campaigns allowing advertisers to compa ...
- Google Will Highlight Mobile-Friendly Sites In Search Results
MoBlog, Erik Sass - Wednesday, November 19, 2014
Google is hoping to save mobile searchers a lot of wasted ti ...
- Five Ways Amazon Echo Will Change The Face (Er, Voice) Of Marketing
Performance Marketing Insider, Aaron Goldman - Wednesday, November 19, 2014
A few weeks ago, Amazon announced its latest product, Echo, a smart-speak ...
- Covario Co-Founder Takes CMO Role At Nintex
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 18, 2014
Russ Mann has joined Bellevue, Wash.-based Nintex, a software workflow automation compan ...
- Macy's Adds Visual Search, Image Recognition To Mobile
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 18, 2014
Online shopping typically begins with a search. Macy's has rolled out ...
- Targeting Paid-Search Ads, Videos Pays Off On Thanksgiving Day
SearchBlog, Laurie Sullivan - Wednesday, November 19, 2014
Oatmeal chocolate chip cookies with walnuts became one of my favorite recip ...
- Stamford Helping Google With Advanced Image Recognition Technology
Around the Net in Search Marketing, Gavin O'Malley - Tuesday, November 18, 2014
Researchers at Google and Stanford are working closely on technology that c ...
- Google Defeats Challenge To Search Results, Ad Policies
PolicyBlog, Wendy Davis - Tuesday, November 18, 2014
Back in 2006, when the listings site Kinderstart found itself excluded fr ...
- Adobe Personalizes Mobile Location Features To Drive Real-Time Engagement
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 18, 2014
Adobe on Tuesday will launch several location marketing services aimed at personalizi ...
- Mobile Apps Spotlight Search For Black Friday Deals
SearchBlog, Laurie Sullivan - Tuesday, November 18, 2014
Mobile apps from Target and other retail stores will feed the Bla ...
- Apple Watch Looks To Deliver Better Experiences, Information As Wearables Market Heats Up
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 14, 2014
Apple is expected to release a software development kit (SDK) for App ...
- Target's Mobile App Adds Interactive In-Store Maps In Time For Black Friday Specials
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 17, 2014
Target's in-store mobile app navigation tools offering enhanced search capabilities, interactive map ...
- One Company Ties Twitter Audience Segments To Search Campaigns
SearchBlog, Laurie Sullivan - Monday, November 17, 2014
Integration of social data to support search campaigns isn't new, but o ...
- Google Infuses Cash Into Turning Award For Computer Science
Around the Net in Search Marketing, Laurie Sullivan - Friday, November 14, 2014
Google is quadrupling of the prize money for the A.M. Turning Award, whi ...