- AppLovin With MoPub Forecast To Process $15B In Annual Ad Spend By 2023
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 23, 2021
Universal creative reporting, native ad format support and built-In GDPR consent fl ...
- Internet Association Breakup Leaves Void For Tech Organization To Lobby Washington
Performance Marketing Insider, Laurie Sullivan - Thursday, December 23, 2021
The decision was made after Microsoft and Uber, among others, pulled the ...
- Walmart Tops Brick-And-Mortar Retailers Across Social Media Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 23, 2021
Which brick-and-mortar retailers are advertising the most on social heading into Christma ...
- TikTok Surpasses Google In Traffic This Year, Study Finds
Performance Marketing Insider, Laurie Sullivan - Wednesday, December 22, 2021
TikTok took the title of the most popular website in 2021 ...
- Microsoft To Acquire Xandr, Expand Programmatic Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 21, 2021
AT&T has agreed to sell its programmatic ad-technology unit Xandr to Microsof ...
- DuckDuckGo To Launch A Desktop Browser In 2022
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 21, 2021
DuckDuckGo is building a desktop browser aimed at integrating the same securi ...
- Microsoft Gains Approval For Nuance Communications Acquisition From European Commission
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 21, 2021
The European Commission granted Microsoft approval on Tuesday to close on i ...
- Rik Van Der Kooi Steps Down At Microsoft Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 21, 2021
Rob Wilk, head of the Strategic Sales team, will take on t ...
- The Expansion Of SEO Into All Business Areas
Search & Performance Marketing Daily, Jim Yu - Wednesday, December 22, 2021
SEO has long been recognized as one of the most impactful, highe ...
- Optimizely Integrates Its B2B Commerce Cloud And Content Cloud
Email Marketing Daily, Ray Schultz - Tuesday, December 21, 2021
Users of both can deliver digital experiences across audiences, the firm s ...
- Gartner Analysts Predict Data Trends, Virtual Influencers, Slowing B2B Customer Journey
Performance Marketing Insider, Laurie Sullivan - Tuesday, December 21, 2021
Gartner analysts predict changes in media, from mobile app tracking to h ...
- Opera And Google Renew Multiyear Search Agreement
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 20, 2021
The browser company said it renewed its agreement based "on substantially simil ...
- Amidst Dramatic SEO Swings, What Marketers Should Expect In 2022
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 20, 2021
BrightEdge, known for its SEO focus, on Monday released insights on Bla ...
- IAB Names EVP Of Public Policy
Around the Net in Search Marketing, Laurie Sullivan - Monday, December 20, 2021
Lartease Tiffith has been named executive vice president of public policy f ...
- IBM Appoints Former Yahoo Exec To CRO At Watson Advertising, The Weather Company
Data & Programmatic Insider, Laurie Sullivan - Monday, December 20, 2021
Former Yahoo exec Julie Saxon joins IBM's media and ad business ...
- Google To Scan Files In Its Cloud Services For Illegal, Harmful Content
Performance Marketing Insider, Laurie Sullivan - Monday, December 20, 2021
A Google policy announced last week gives the company permission to sc ...
- Facebook/Meta Named By Yahoo Finance Readers As Worst Company In 2021, Microsoft Best
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 17, 2021
Microsoft this year won by breaking through the $2 trillion market capitalizati ...
- Netflix Adds Voice Assistant Technology SoundHound
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 20, 2021
The deal means that smart TV set-top manufacturers can now integrate Netflix ...
- Google, Meta, AT&T Use Technology During All-Star NBA Weekend To Reach Fans
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, February 19, 2023
Google has set up a Pixel Playground free to the public, joini ...
- Ad Market Expands For Ninth Consecutive Month, Posts Best November Ever
MediaDailyNews, Joe Mandese - Friday, December 17, 2021
While a lagging indicator, the U.S. Ad Market Tracker is consistent wi ...
- Meta Hires Former Broadcom, Intel Vet Bjorlin As VP, Infrastructure Hardware Engineering
Performance Marketing Insider, Laurie Sullivan - Friday, December 17, 2021
For Meta to hire top engineering talent who spent time at tho ...
- Rakuten's Personalized Targeted Cash Back Offers Gain Momentum
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 17, 2021
Rakuten's Personalized Rewards offers combine the automated technology of Rakuten Advertising a ...
- Spotify Launches Five-Star Rating System For Podcasts
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 16, 2021
Spotify announced today that it will roll out a five-star rating syst ...
- Kids Are Biggest Influencers To Parents, Merkle Study Finds
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 16, 2021
Merkle, a data-driven tech company owned by Dentsu, has released its 20 ...
- Google, ViacomCBS Corral 3 Late-Night Hosts For Single-Night Brand Placement
Digital News Daily, Karlene Lukovitz - Friday, December 17, 2021
Each host found his own personality-consistent way to introduce and show ...
- Creative Optimization For LinkedIn Demonstrates Powerful Performance
Performance Marketing Insider, Laurie Sullivan - Thursday, December 16, 2021
Despite marketers' focus on optimizing audiences to target messages in ads, ...
- Google Project Zero Security Analysts Warn Against NSO Zero-Click Surveillance Of Smartphones
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 15, 2021
The zero-click attack is the biggest challenge to marketers and businesses. N ...
- How Iberostar Group Used Paid Search To Improve Performance During COVID-19
Search & Performance Marketing Daily, Todd Wasserman - Wednesday, December 15, 2021
Digital Marketing Manager Pep Juaneda Grimalt discusses how Iberostar has reacted ...
- Google Mandates Employee Vaccine Proof; Leave For Unvaccinated; May Not Exempt COVID Recovery
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 15, 2021
Google employees have until Jan. 18 to prove they have had t ...
- Marketers Now Can Associate Search Console Property With Another Google Service
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, December 15, 2021
Marketers can now link Google Analytics 4 (GA4) with Google Search Conso ...