- Should You Speak Up? A Framework For Crisis Response
Search & Performance Marketing Daily, Brad Blake - Wednesday, December 15, 2021
When major crisis events make news, companies need to be prepared ...
- Forecast: Mobile App User Acquisition Budgets Estimated To Reach $78B-$83B
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 14, 2021
Mobile attribution and measurement took the brunt of the disruption when App ...
- Infutor Adds Onboarding, Crosswalk Capability For 150 Million CTV Consumers
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 14, 2021
The goal is to make it easier to reach and activate connect ...
- Metallica Invests In Video-Sharing TrillerNet
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 14, 2021
Heavy-metal band Metallica has invested in TrillerNet, a video-sharing social networking servi ...
- Firefox Now Offers Universal Opt-Out Tool
Digital News Daily, Wendy Davis - Monday, December 13, 2021
The tool, which Firefox began testing in late October, sends a "do-not-sel ...
- Shiny Bright Objects: Google Ads, Facebook Ads Get A Higher B2C Spend Than Email
Email Insider, Ray Schultz - Tuesday, December 14, 2021
Email will be the mostly used direct response channel in 2022. B ...
- Marketers Must Account For Mistakes, Misspelled Keywords In Onsite Searches
Performance Marketing Insider, Laurie Sullivan - Tuesday, December 14, 2021
Retailers should account for possible keystroke error, optimizing searches so shoppers don ...
- Google Points To These Marketing Trends For 2022
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 13, 2021
To help advertisers make the transition into the new year, Google highligh ...
- Search.io Rebranded From Sajari, Launches Ecommerce Search Platform Based On New Algorithm
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 13, 2021
The company has overhauled the brand's look and feel and has launch ...
- How Eye Gaze In Ads Affects Creative Performance
Data & Programmatic Insider, Laurie Sullivan - Monday, December 13, 2021
Ads need to captivate viewers to be successful. VidMob studied direct a ...
- Metaverse, Zero-Party Data Will Allow Marketers To Once Again Track Consumers
Performance Marketing Insider, Laurie Sullivan - Monday, December 13, 2021
Software algorithms that track movements, built into the metaverse, will become ...
- Microsoft Set To Get Nod From EU On $16B Speech Technology Nuance Deal
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 10, 2021
Microsoft on Friday is set to secure antitrust approval from the Europe ...
- Uptick In Reviews And Google My Business Views, Report Reveals
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 10, 2021
The report ranks the top U.S. retailers, identifies key trends and examin ...
- Yext 'Season Of Search' Holiday Jingle Spotlights Customer Service, AI Search Experience
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 10, 2021
The video showcases the "awful" experience that outdated keyword search creates f ...
- Quartile Acquires Sidecar, Creates Ecommerce Ad Platform Managing $2B In Yearly Ad Spend
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 13, 2021
The combined platform will work across all major ad platforms including Googl ...
- Lotame Releases Numbers Showing Variations In Sale Of Data Segments During Holidays
Performance Marketing Insider, Laurie Sullivan - Friday, December 10, 2021
Lotame released numbers this month showing variations in the sale of da ...
- Place Exchange, Edison Interactive Integrate To Reach 33,000 Connected Golf Cart Screens
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 9, 2021
Edison Interactive today announced that Place Exchange, a supply-side platform for programmat ...
- OpenWeb Partners With NewsGuard To Combat Misinformation
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 9, 2021
OpenWeb on Thursday announced a partnership with NewsGuard to help OpenWeb comb ...
- Criteo To Acquire IPONWEB To Increase Media Trading Capabilities
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 9, 2021
Global tech company Criteo S.A. has entered negotiations to acquire ad-tech compa ...
- Pinterest Looks Ahead With 2022 Not-Yet-Trending Report
Digital News Daily, Colin Kirkland - Thursday, December 9, 2021
Pinterest's report highlights trends, local spotlights, new demographic information, and other opportuniti ...
- Amazon Search Results Dupe Consumers, Unions Tell FTC
Digital News Daily, Wendy Davis - Wednesday, December 8, 2021
Amazon dupes consumers by failing to clearly distinguish paid ads from organ ...
- Advertisers Using More Holiday-Related Keywords In Ads
Performance Marketing Insider, Laurie Sullivan - Thursday, December 9, 2021
Brands are running more holiday ads this year, according to SaaS platfo ...
- Google Searches Reveal How People Think In 2021
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 8, 2021
For marketers that want to know the mindset of people worldwide, wh ...
- Former Visa Executive Jason Tsai Joins Captify As CMO
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 8, 2021
Jason Tsai will work to further define and expand the company's mark ...
- Lytics Unveils Free Data-Connection Tool
Email Marketing Daily, Ray Schultz - Tuesday, December 7, 2021
The new Cloud Connect can help brands connect data in cloud warehous ...
- AWS Paused The Internet
Performance Marketing Insider, Laurie Sullivan - Wednesday, December 8, 2021
A total Amazon Web Services outage would nearly take the world dar ...
- Star Ratings And Words Make Reviews Trustworthy And Helpful, Survey Finds
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 7, 2021
Along with a star rating of 1 to 5, how many wor ...
- 90% Of Hispanics Intend To Take A Leisurely Overnight Trip In The Next 2 Years
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 7, 2021
Hispanic U.S. travelers spent more than $113.9 billion on domestic leisure trav ...
- Neutronian Certifies DoubleVerify, Launches NQI Transparency Ratings Report
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 8, 2021
DoubleVerify has received Cookieless Certification, an independent verification that data sellers ...
- Warby Parker Urges Judge To Toss 1-800 Contacts' Lawsuit Over Search Ads
Digital News Daily, Wendy Davis - Monday, December 6, 2021
"While 1-800 Contacts resents that Warby Parker is competing with it onli ...