- Walmart Contributes To Search Ad Spend Rise To $61.69B In 2020
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 21, 2021
COVID-19 sent media buys into a spin last year, but accelerated t ...
- Microsoft Launches Video Ads, Video Extensions, Facebook Adds Topic Targeting
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 22, 2021
Microsoft made a move into video this week with the launch ...
- Ad Execs: Paid Content/Influencers Now The Biggest Share Of Digital Budgets
MediaDailyNews, Joe Mandese - Wednesday, April 21, 2021
Native ad formats including paid branded content and influencers now represent t ...
- IPG Mediabrands Finds Social Is The Most 'Difficult' Medium For Persons With Disabilities
MediaDailyNews, Joe Mandese - Wednesday, April 21, 2021
Social media is the most difficult medium overall for persons with disabiliti ...
- Record Number Of New Businesses Opening, As Many Turn Hobbies Into Companies
Performance Marketing Insider, Laurie Sullivan - Wednesday, April 21, 2021
More new businesses opened in Q1 2021 than any time in t ...
- Google Tests Ad Relevance Survey In Gmail Desktop
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 20, 2021
Google is using data from an ad usefulness survey run in Gma ...
- 'Daily Mail' Sues Google, Alleging Publishers Get Punished If They Don't Sell Enough Ads
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 20, 2021
Search marketing experts will say "The Daily Mail" needs help and t ...
- Google Photos Receives An Update
Around the Net in Email, Ray Schultz - Tuesday, April 20, 2021
Google Photos has released its first update since December. But the n ...
- WordPress Weighs Disabling Google's Browser-Based Targeting Code
Digital News Daily, Wendy Davis - Monday, April 19, 2021
WordPress has proposed disabling the code Google is using to implement i ...
- Google's User Experience: Most Websites Fail To Meet Requirements
Performance Marketing Insider, Laurie Sullivan - Tuesday, April 20, 2021
2021 is the year of experience for Google. YouTube doesn't seem ...
- Senator's Bill Would 'Bust Up' Amazon, Google, Others
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 19, 2021
The Bust Up Big Tech Act would ban tech companies that mark ...
- Making Science Enters U.S. Market With Acquisition Of 360 Conversion Analytics
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 19, 2021
European-based companies making U.S. acquisitions have an advantage when it comes ...
- Nextdoor To Serve Up Anti-Racism Notification, Become Gatekeeper Of Language
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 19, 2021
Spend some time on social media and you'll likely find racial profili ...
- YouTube Select Sponsorships Announced To Focus On Seasonal Events
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 20, 2021
Brands want to connect with consumers searching for entertaining videos, from cultur ...
- Google's Privacy Walled Garden Will Help Services Like Stirista ID Graph Thrive
Data & Programmatic Insider, Laurie Sullivan - Sunday, April 18, 2021
What if marketers had access to an identity graph that updates ...
- Google Details Timeline For Changes To How It Ranks Results
Performance Marketing Insider, Laurie Sullivan - Monday, April 19, 2021
The company last year said when it comes to ranking results ...
- Google Misled Consumers Over Data Location Setting, Australian Court Finds
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 16, 2021
Although Google denies any wrongdoing in the way it configures location setting ...
- Amazon Sponsored Brands Ad Spend Rose 86% In Q1 2021
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 16, 2021
Amazon ad-spend growth remained strong in Q1 across all ad formats, particular ...
- Google To Set A First-Party Cookie Through Google Site Tag
Around the Net in Email, Ray Schultz - Friday, April 16, 2021
Google Ads will set a first-party cookie and model conversions for so ...
- Healthcare Providers Cannot Shield Prices From Serving Up In Search
Around the Net in Search Marketing, Laurie Sullivan - Friday, April 16, 2021
Under new federal requirements, hospitals insurers, and healthcare providers can no long ...
- Google Ads To Launch Dynamic Exclusion Lists
Digital News Daily, Karlene Lukovitz - Friday, April 16, 2021
The lists are updated automatically, addressing advertisers' struggles to keep up wi ...
- Holistic Emails: What AMP Can Do For Marketers
Email Insider, Ray Schultz - Friday, April 16, 2021
AMP goes beyond the features offered by interactive emails, Dyspatch claims ...
- Google Ads Dynamic Exclusion List And Why It's More Important Now
Performance Marketing Insider, Laurie Sullivan - Friday, April 16, 2021
Google announced it will roll out dynamic exclusion lists in Google A ...
- CTV Grows Dramatically In 2020 Digital Political Ad Spend
Television News Daily, Wayne Friedman - Thursday, April 15, 2021
Mobile (phone) devices remain the dominant leader in political advertising spend ...
- Google Changes FeedBurner For Email Subscriptions
Around the Net in Search Marketing, Laurie Sullivan - Thursday, April 15, 2021
Google in July will make changes to FeedBurner for its non-core fe ...
- Ecommerce Feeding Off Growth During Pandemic Year, Salesforce Data Shows
Performance Marketing Insider, Laurie Sullivan - Thursday, April 15, 2021
The Salesforce survey of more than 1 billion shoppers from 40 countri ...
- Overstock Hires CMO From Amazon To Focus On Mobile And Brand
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 14, 2021
Overstock CEO Jonathan Johnson is "stoked" to have Elizabeth Solomon join t ...
- Frank Vella Named As CEO Of Constant Contact
Email Marketing Daily, Ray Schultz - Wednesday, April 14, 2021
Frank Vella has been named CEO and Michael Pellegrino is joining t ...
- Why Losing Targeting Is A Good Thing For Advertisers
Marketing Insider, Lauren Beerling - Wednesday, April 14, 2021
Targeting is now the hands of the machines -- which can fi ...
- Google My Business, Local SEO Guide Is Not In Kansas
Performance Marketing Insider, Laurie Sullivan - Wednesday, April 14, 2021
Local SEO Guide, an SEO agency, was never located in Kansas, b ...