- Brands Talk -- What Does Yours Say Without Saying It?
Performance Marketing Insider, Laurie Sullivan - Wednesday, November 25, 2020
Brand messages play a powerful role. What message does your brand se ...
- German Automotive Engineer Brings DOOH Advertising Platform To U.S., Links To Digital
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 24, 2020
UZE Mobility, a mobile marketplace platform for OOH advertising, has debuted ...
- AppsFlyer Funding From Salesforce Ventures Values It At $2 Billion
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 24, 2020
Salesforce Ventures' latest investment supports AppsFlyer's focus on becoming a customer-focused, privacy-fir ...
- Eco-Friendly Consumers Worried About Black Friday Online Purchases, Mother Earth
Performance Marketing Insider, Laurie Sullivan - Tuesday, November 24, 2020
Consumers are focused on how online shopping impacts the environment, driving eco-relat ...
- Ad-Lib Creates President Of Americas Role, Appoints Visual IQ Co-Founder Manu Mathew
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 23, 2020
In the new role, Mathew will support expansion and make it easi ...
- Atypical Shopping Patterns For Black Friday May Point To A Recovery
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 23, 2020
To minimize shopper traffic in brick-and-mortar locations on Black Friday, retailers a ...
- Apple Security Chief Accused Of Bribing Sheriff's Officers With iPads
Around the Net in Search Marketing, Laurie Sullivan - Monday, November 23, 2020
The grand jury in Santa Clara, California, indicted Apple chief security officer Thom ...
- A Startup Pays Consumers For Privacy-Compliant Data It Sells To Brands
Data & Programmatic Insider, Laurie Sullivan - Monday, November 23, 2020
Last week Killi began rolling out PayCheck, an opt-in reoccurring weekly payme ...
- Adobe Integrates Shopping Ideas Based On Visual Similarity In Magento Commerce Platform
Email Marketing Daily, Ray Schultz - Monday, November 23, 2020
The new capability works with email, advertising and social, the company s ...
- COVID-19 Triggers Innovations In Executing Attribution & Analytic Models
MAD, Tony Jarvis - Friday, November 20, 2020
The "real time" or close-to-real-time results provide the cornerstones to adjusting a ...
- Trump Actually Won The Election By A Landslide
Mediapsssst, Richard Whitman - Monday, November 23, 2020
That's what the Trump campaign told me in an email over t ...
- Google Search Comprehends More -- How Much More?
Performance Marketing Insider, Laurie Sullivan - Monday, November 23, 2020
What if between every question the person in conversation lost their tra ...
- Nintendo Halo Effect, Search Share Rises With Release Of Next-Gen PlayStation, Xbox
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 20, 2020
Search data from Captify revealed that PlayStation 5 had the majority sha ...
- Apple, Google, Facebook, Twitter Threaten To Leave Pakistan Over Censorship
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 20, 2020
Amazon, Facebook, Google, Twitter, and other Asia Internet Coalition members have threaten ...
- Predicting Creative Performance Moves Campaigns Into 2021
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 20, 2020
"No amount of experience or practice could have prepared marketers in t ...
- YouTube Aims To Crack Down On Facial Recognition
Digital News Daily, Wendy Davis - Thursday, November 19, 2020
Google's YouTube has changed its terms of service to make clear th ...
- 'Online Video,' 'Conversion Funnel' Soar
MediaDailyNews, Michael McLaren - Friday, November 20, 2020
Online video took center stage in the past few months as ma ...
- Site Search Makes Or Breaks Holiday Revenue in Time Of COVID-19
Performance Marketing Insider, Laurie Sullivan - Friday, November 20, 2020
Websites can be built and managed by in-house engineering teams with open-sour ...
- Progressive Groups Warn Joe Biden Against Picking Eric Schmidt For White House Role
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 19, 2020
Former Google CEO Eric Schmidt reportedly could lead a new technology indust ...
- Budgets Shift Back To DOOH, Verizon Media Study Shows Reversal Of Fortune
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 19, 2020
Advertisers used more digital media on portable devices early in the COVID- ...
- How SMBs Have Realigned Tech Priorities
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 19, 2020
How are businesses faring during COVID-19? Smaller firms with less than 5 ...
- What's a Google Ad Grant And Who Qualifies?
Around the Net in Search Marketing, Laurie Sullivan - Thursday, November 19, 2020
Google Ad grants offer a set amount of funding toward Google advertisi ...
- 65% Of Consumers Say Digital Engagement Falls Short Of Expectations
Performance Marketing Insider, Laurie Sullivan - Thursday, November 19, 2020
Data silos are increasingly frustrating consumers. Some 87% in a survey ...
- Leo Burnett Data Lead: Advertisers Must Understand Differences Between Polling, Big Data
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 18, 2020
"Don't use small data to answer a Big Data question," said da ...
- Microsoft Intros Website Building Tool, LinkedIn Integration With SMB Advertising Platform
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 18, 2020
Microsoft Advertising this week introduced two features for Digital Marketing Center, ...
- Apple Begins 2021 With 2 Major Changes That Advertisers, Developers Need To Know
Performance Marketing Insider, Laurie Sullivan - Wednesday, November 18, 2020
One change is part of an App Store Small Business Program. Apple ...
- YouTube Launches Audio Ads, Music Lineups For Brands
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 17, 2020
The lineups allow brands to advertise alongside the most popular artists a ...
- NaviStone, Harriet Carter Argue That Consumers Consented To Data Collection By Not Blocking Cookies
Digital News Daily, Wendy Davis - Monday, November 16, 2020
Visitors to Harriet Carter Gifts' website had no "reasonable expectation of privac ...
- Wunderkind To Acquire SmarterHQ, Segmentation Firm
Email Marketing Daily, Ray Schultz - Tuesday, November 17, 2020
The firms have such clients as Sam's Club, DSW, Bloomingdale's and HelloFr ...
- Marketers Mostly Clueless About Apple IDFA Changes
Performance Marketing Insider, Laurie Sullivan - Tuesday, November 17, 2020
Some 73% of marketers expect a negative impact of IDFA changes ...