- Verizon Media, Integral Ad Science Partnership Broadens Targeting Options
Search & Performance Marketing Daily, Laurie Sullivan - Monday, September 21, 2020
Marketers no longer need to choose between the scale of their campaig ...
- 3 Ways To Use Emotional Indicators In Keyword Research
Search & Performance Marketing Daily, Bailey Chancellor - Tuesday, September 22, 2020
Do marketers really know how their target audience feels about their product ...
- Warner Records, Billboard Partner On First-Ever Flexi-Disc Ad For Dua Lipa Grammy Campaign
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 22, 2020
Warner Records teamed with Billboard to run the magazine's first-ever flexi-disc advertisemen ...
- How WildBrain's Kids Digital Entertainment Network Lives On Data
Data & Programmatic Insider, Laurie Sullivan - Monday, September 21, 2020
Data powers just about everything entertainment media company WildBrain does, from buildi ...
- Up Against The Holidays: Consumers Plan To Shop Online, But They Demand Great Service
Email Insider, Ray Schultz - Monday, September 21, 2020
Twin studies show that shoppers want a seamless customer experience -- a ...
- Why Google Maps And Plus Code Will Become More Important
Performance Marketing Insider, Laurie Sullivan - Monday, September 21, 2020
Location-based services are changing -- and it just may make a measurab ...
- TikTok Eyes U.S. IPO, Reportedly Recruits Instagram Co-Founder As CEO
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 18, 2020
How can Oracle adapt from an ad-tech company to supporting a consumer-faci ...
- Oracle And Walmart Become Partners With TikTok, Trump Signs Off On Deal
Search & Performance Marketing Daily, Laurie Sullivan - Saturday, September 19, 2020
The deal prevents TikTok from sharing U.S. data with the Chinese governmen ...
- Eyeota Integrates With ID5 For Identity, Privacy Verification
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, September 20, 2020
Audience tech platform Eyeota on Monday will announce the global integration ...
- Google Search Serves Information About Curbside, In-Store Pickup
Around the Net in Search Marketing, Laurie Sullivan - Friday, September 18, 2020
Searches on Google For "
curbside pickup” and “
safe shopping” increas ...
- Study Shows Few U.S. Consumers Want To Protect Their Email Data
Email Marketing Daily, Ray Schultz - Friday, September 18, 2020
But the number is even lower in the UK. Gmail is t ...
- Commerce Department Bans TikTok, WeChat In U.S.
Marketing Politics Weekly, Joe Mandese - Friday, September 18, 2020
Despite a deal confirmed earlier this week for Oracle to serve ...
- Color-Coded Maps Tell Marketers Where They Need To Increase Advertising
Performance Marketing Insider, Laurie Sullivan - Friday, September 18, 2020
Commerce Signals has launched a tracker to help marketers understand where consume ...
- If Antitrust Claimed Google Maps, The Company Might Simply Recreate It
Search & Performance Marketing Daily, Greg Sterling - Friday, September 18, 2020
When it inevitably comes, the U.S. vs. Google will be the mo ...
- Google Enables Ad Insertions During Live Events, Uses Ad-Break Data
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 17, 2020
Google on Thursday announced features for Ad Manager's Dynamic Ad Insertion ...
- Facebook Groups Crackdown Makes Admins, Moderators More Responsible For Violations
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 17, 2020
Facebook has introduced a series of new rules to penalize those w ...
- CMO Council: 81% Of Brands See Increase In Earned Media, 1 In 5 Dissatisfied With Company Performance
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 17, 2020
Brands' messages need to change, said CMO Council Chief Content Officer T ...
- Lockdown Gets Consumers Talking, Listening To Ads On Smart Speakers: Adobe
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 18, 2020
Fifty-eight percent of consumers now think smart-speaker ads are less intrusive th ...
- Google Gets Tax Break From Nevada
Around the Net in Search Marketing, Laurie Sullivan - Thursday, September 17, 2020
California hasn't shown Google any love, but Nevada did. The company wi ...
- What SimilarWeb CMO, CTO Have In Common, And What They Don't
Performance Marketing Insider, Laurie Sullivan - Thursday, September 17, 2020
SimilarWeb's Kevin Spurway and Ron Asher both had an interest in technolo ...
- Merkle: Brands Increase Online Ad Budgets, Concerned About FedEx, UPS Holiday Meltdown
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 16, 2020
"Never before has the uncertainty around logistics been in the forefront ...
- Google Drive Hit With Outage In The U.S.
Around the Net In Digital, Ray Schultz - Wednesday, September 16, 2020
Google Drive suffered an outage on Tuesday, preventing users from accessing the ...
- Borrell: Ad Budgets Restart As Small And Mid-Sized Businesses Feel Better About Economy
Performance Marketing Insider, Laurie Sullivan - Wednesday, September 16, 2020
The feeling of doom continues to wane. About 56% of SMBs survey ...
- Two Traits Will Get Companies, Brands Through COVID-19 Crisis
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 15, 2020
Organizations that foster a culture of innovation and curiosity find creative wa ...
- Details Of Oracle, TikTok Deal Starting To Emerge, Possibly Putting Walmart Back In Play
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 15, 2020
Oracle would be a minority shareholder in a global TikTok company headquarter ...
- Apple Not Talking About Identifier for Advertisers At Its Streaming Event
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 15, 2020
The challenges faced by marketers over the Identifier For Advertisers is somethi ...
- Viral Nation Launches Cross-Platform Influencer Marketing Tool
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 15, 2020
The platform combines analytics and campaign management tools to give marketers suppo ...
- Google Display & Video 360, Campaign Tools Improve Forecasting, Measurement For CTV, Video Ads
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 16, 2020
Google on Wednesday introduced a series of tools in Display & Vid ...
- Google's Answer To TikTok
Performance Marketing Insider, Laurie Sullivan - Tuesday, September 15, 2020
The early version of YouTube Shorts initially launches in India -- ...
- Oracle Confirms Deal With TikTok -- How Will It Benefit Advertisers?
Search & Performance Marketing Daily, Laurie Sullivan - Monday, September 14, 2020
TikTok confirmed Monday its parent company ByteDance submitted a proposal to t ...