- Amazon Loopholes: Slipping Through The Cracks
Performance Marketing Insider, Laurie Sullivan - Friday, July 10, 2020
In an effort to restore credibility across the marketplace, Amazon will so ...
- Google Makes Swirl Ad Format Available To All Advertisers
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 9, 2020
The new format, made available Thursday to all advertisers using Display &am ...
- What Thieves Pay For Passwords -- And Brands' Responsibility To Protect Them
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 9, 2020
More than 15 billion exposed credentials are in circulation on the da ...
- Captify, PubMatic Make Dynamic And Live Search Data Available To Programmatic Buyers
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 9, 2020
Bringing search data to programmatic advertising, Captify partnered with PubMatic to all ...
- Looking To Reach Commuters? Foursquare Data Shows It's Time
Performance Marketing Insider, Laurie Sullivan - Thursday, July 9, 2020
Although public transportation remains down from last year's highs, in certain geograph ...
- Bazaarvoice's Acquisition Of Curalate A 'Right Time, Right Place' Deal
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 8, 2020
"We have observed and expect deal flow to continue to accelerate ...
- Multichannel Campaigns: How Many Channels To Use For Best Performance?
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 9, 2020
The study aimed to analyze indicators signaling higher performance, share best practice ...
- How To Discover And Fix Weak Content
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, July 8, 2020
Using Google Analytics might be one way to identify under-performing content, b ...
- Lack Of Gender Keywords Changing Google Results
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, July 8, 2020
Some retailers have removed non-gender versions of web pages that display the ...
- Apple Seems To Predict COVID-19 Hot Spots
Performance Marketing Insider, Laurie Sullivan - Wednesday, July 8, 2020
Apple has become somewhat of a barometer for how the COVID-19 pandem ...
- Smart & Final Builds On Ecommerce Capabilities To Run Native Ads, Improve Search
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 7, 2020
Mercatus and CitrusAd have launched Mercatus Digital Advertising to help grocers li ...
- Advertising Professionals Rethink Return-To-Office Schedules
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 7, 2020
There are varying opinions on when ad professionals would like to ful ...
- Microsoft Seizes Domain Names Related To COVID-19 Phishing Scams
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 7, 2020
Microsoft recently observed renewed attempts by cyber criminals to use COVID-19-related lur ...
- Gartner CMO Spend Survey Shows How Digital Budgets Will Increase In 2021
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 6, 2020
The findings analyze the immediate impact on marketing strategies and spend d ...
- Lytics AI Models Boldly Promise Reduction In Time To Performance
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 6, 2020
Customer data platform Lytics is offering new marketing tools that provide recommendatio ...
- How Much Is Customer Data Worth? A Microsoft, iProspect Study Looks To Pinpoint Value
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 7, 2020
The value of data lies in the exchange of information, according ...
- How To Conduct Group Email Messaging Within Yahoo Mail
Around the Net in Email, Ray Schultz - Monday, July 6, 2020
Group emails are a good way of communicating with a large numb ...
- GumGum And IRIS.TV Intro Video Image Recognition In Contextual Targeting To Protect Brands
Data & Programmatic Insider, Laurie Sullivan - Monday, July 6, 2020
GumGum plans to announce a partnership this week that brings its Veri ...
- Why Does Search Suck?
Media Insider, Steven Rosenbaum - Monday, July 6, 2020
As the companies that control web search have shifted from providing ...
- Texas Restaurants Look To Boost Safety Through Customer Reporting
Performance Marketing Insider, Laurie Sullivan - Monday, July 6, 2020
Consumers can report on participating restaurants' COVID-19 health and hygiene practices ...
- Facebook Brand Trust Is Expensive To Rebuild
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 2, 2020
At issue is not only the brands' trust in Facebook, but consumer ...
- Microsoft Building One Platform To Run Ads On Bing, Google, Facebook, Instagram, LinkedIn
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 2, 2020
Microsoft Advertising has revealed a Garage Project that developers are working ...
- Amazon, Google, Facebook To Face New EU Legislation On Content, Competition, Taxes
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, July 5, 2020
The goal is to quash anticompetitive behavior in companies such as Googl ...
- California Begins Enforcing New Privacy Law
Digital News Daily, Wendy Davis - Wednesday, July 1, 2020
"The website of every business covered by the law must now po ...
- The Invisible Emails: Racial Injustice Messages Land In Gmail Promotions And Spam, Report Charges
Email Insider, Ray Schultz - Thursday, July 2, 2020
Emails using phrases like Black Lives Matter tend to not make Gmail ...
- Microsoft Makes Webmaster Guidelines Transparent, Reveals Insights To Rank In Search
Performance Marketing Insider, Laurie Sullivan - Thursday, July 2, 2020
Microsoft has revised and relaunched its Webmaster guidelines, after years of SE ...
- Americans Talking About Racial Justice, COVID-19 Also Talk About Brands' Engagement With Issues
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 1, 2020
People who discuss racial justice or major health issues have 21 mo ...
- Cybersecurity Firm CHEQ Enters PPC Market To Protect Against Fraud
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 1, 2020
CHEQ PPC provides invalid click prevention across all major paid-search platforms f ...
- Gmail and Google Suite Reported Down In India
Around the Net in Email, Ray Schultz - Wednesday, July 1, 2020
Gmail and Google Suite users in India have been hit with ...
- The Lincoln Project Baits Trump With Propaganda
Performance Marketing Insider, Laurie Sullivan - Wednesday, July 1, 2020
Facebook has allowed a series of YouTube ads targeting Trump to r ...