- 'S' In SEO Now Means Stronger Brand Awareness, Reputation Tool
Performance Marketing Insider, Laurie Sullivan - Thursday, July 16, 2020
SEO has emerged from being a traditional site-traffic building tool to o ...
- Local Media Association, Google Partner On Center For Journalism Funding
Publishers Daily, Melynda Fuller - Wednesday, July 15, 2020
The lab will launch with the goals of raising $2.25 million ...
- Kickback Friend-To-Friend Shopping App Launches With Nike, Walmart, Others
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 15, 2020
The app relies on digital advertising to create consumer loyalty, providing ...
- Correction: 78% Of B2C CMOs Expect Digital Advertising To Increase: Gartner
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 15, 2020
A story ("Gartner CMO Spend Survey Shows How Digital Budgets Will Increa ...
- Google Makes Series Of Announcements, From Automated Bidding To Personalized Creatives
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 15, 2020
Google on Wednesday added several ways for marketers to catch the attenti ...
- COVID-19 Shelter Mandates, Store Shutdowns Behind Unseasonal Ecommerce Ups, Downs
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 16, 2020
Adobe's June Digital Economy Index shows consumers are getting far less f ...
- Google Hit With Fresh Privacy Lawsuit
Around the Net In Digital, Gavin O'Malley - Wednesday, July 15, 2020
After mobile consumers opt out of sharing information, Google continues to tra ...
- Google Giving Preference To YouTube Clips
Around the Net In Digital, Gavin O'Malley - Wednesday, July 15, 2020
An investigation by "The Wall Street Journal" has found that Google retur ...
- EU Nations Have Handed Out EUR158 Million In GDPR Fines Since 2018: Report
Digital News Daily, Ray Schultz - Wednesday, July 15, 2020
The largest single fine was EUR50 million, imposed on Google early la ...
- Inside YouTube's Bias Recommendation Bubble
Performance Marketing Insider, Laurie Sullivan - Wednesday, July 15, 2020
The Mozilla-funded project TheirTube gives people an opportunity to experience what YouTu ...
- WSJ Insists Google Steers Searchers To YouTube
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, July 14, 2020
The argument has festered for years. Does Google favors YouTube in i ...
- Google Wants Appeals Court To Shut Down Privacy Suit Over 'Vanity Searches'
Digital News Daily, Wendy Davis - Monday, July 13, 2020
Google is asking a judge for permission to immediately appeal his rece ...
- U.S. Consumers Trust Brands More Than The Government
Performance Marketing Insider, Laurie Sullivan - Tuesday, July 14, 2020
Increased trust in brands points to a new "wellness economy" where 9 ...
- IAB: Podcast Ad Revenue Rises 14.7% As Growth Slows, But Still Impacts Direct Response
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 13, 2020
Direct-response advertising made up 54% of podcast advertising in 2019 -- ...
- Brands Fail At Increasing Site Traffic: Here's How A Few Succeed During COVID-19
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 13, 2020
Four of the 25 D2C brands SimilarWeb identified as holding on ...
- Microsoft Spins Off Chinese Chatbot Xiaoice
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 14, 2020
Microsoft is spinning off its AI-based chatbot technology, Xiaoice, into a stand-alo ...
- COVID-19 Store Closures Force Brands, Retailers To Personalize Ads
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 14, 2020
In a recent study, 29% of consumers said they are more like ...
- Google Investing $10B In India
Around the Net In Digital, Gavin O'Malley - Monday, July 13, 2020
Over the next five to seven years, Google is investing somewhere ...
- Microsoft's Life With Google
Around the Net in Search Marketing, Laurie Sullivan - Monday, July 13, 2020
The Android Compatibility Program ensures that a device using the Android operating syst ...
- Google CEO's 15 Direct Reports
Around the Net in Search Marketing, Laurie Sullivan - Monday, July 13, 2020
Google CEO Sundar Pichai's inner circle of direct reports helping him r ...
- Pinterest Latest To Unknowingly Host Sexual Images, Conspiracy Theories
Around the Net in Search Marketing, Laurie Sullivan - Monday, July 13, 2020
OneZero claims Pinterest is the latest to unknowingly host derogatory content, whi ...
- The Underestimated Power Of The Hispanic Market
Data & Programmatic Insider, Laurie Sullivan - Monday, July 13, 2020
The Latino market now has spending power of $1.5 trillion, which advertise ...
- Target, MTV Separate Church And State
Performance Marketing Insider, Laurie Sullivan - Monday, July 13, 2020
Target and MTV have added to their "blocklist" to keep their a ...
- Former Google Chief Compliance Officer Tips Off Brands On Tackling Discrimination, Harassment, Racism
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 10, 2020
Former Google VP and Chief Compliance Officer Andy Hinton provides expert advi ...
- Google Prepares To Enforce Tracking Policy In August
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 10, 2020
Google will begin enforcing a policy prohibiting the promotion of products ...
- Rakuten CMO Found Love Of Storytelling Through Connie Chung, Barbara Walters
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 13, 2020
Dana Marineau, CMO Americas, Rakuten Rewards, grew up watching female news anchor ...
- Apple, Nokia Launch Tools To Support 5G
Around the Net in Search Marketing, Laurie Sullivan - Friday, July 10, 2020
Nokia worked with Apple to develop and launch a set of too ...
- Would Google Agree Not To Use Fitbit Health Data?
Around the Net in Search Marketing, Laurie Sullivan - Friday, July 10, 2020
Google might be able to fend off EU antitrust investigations if ...
- CloudHQ Debuts Tool To Help SMBs Build Email Marketing Lists In Gmail
Email Marketing Daily, Ray Schultz - Friday, July 10, 2020
Email List Builder allows small brands to have all their email address ...
- Huh? Advertisers Boycott Social Media Now, Plan On Raising 2021 Investment
Media Insider, Maarten Albarda - Friday, July 10, 2020
Many advertisers that are now on the boycott bandwagon will have ...