Correction: 78% Of B2C CMOs Expect Digital Advertising To Increase: Gartner
- by Laurie Sullivan @lauriesullivan, July 15, 2020
A story (Gartner CMO Spend Survey Shows How Digital Budgets Will Increase In 2021) in the July 6, 2020 edition of Search & Performance Marketing Daily stated that digital advertising business-to-consumer (B2C) marketing budgets are expected to grow by 78% in aggregate in 2021, according to Gartner's 2020-2021 CMO Spend Survey. The Gartner research stat is specific to the number of CMOs who expect digital advertising to increase, not how much digital advertising will increase.
