- Agility Is The New Secret Sauce: How To Boost SEO During The COVID-19 Crisis
Search & Performance Marketing Daily, Jason White - Tuesday, April 7, 2020
As we all adapt to new ways of working and communicating, he ...
- Mobile Apps Use Location Data To Identify When People Cross Paths With COVID-19
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 7, 2020
Software tools that use location history and ad-targeting technology to track h ...
- Pinterest Pushes Out New Ways To Shop From Search And Recommendations
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 7, 2020
Looking to help small businesses stay afloat, Pinterest on Tuesday announced n ...
- Study Suggests Renewed SEO Focus In 2020
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 7, 2020
Some 65% of marketers expect to decrease their annual budget and 8 ...
- Cloudera Makes Impact With OOH Awareness, But COVID-19 Could Change Strategy
MediaDailyNews, Laurie Sullivan - Wednesday, April 8, 2020
Cloudera tapped search, paid social, programmatic, geo-sensing, print, and radio in i ...
- Cuebiq Uses Store Visitation Data To Update Patterns In Peoples' Movements During COVID-19 Crisis
Performance Marketing Insider, Laurie Sullivan - Tuesday, April 7, 2020
Cuebiq now provides free access to data reflecting patterns in mobile a ...
- Pinterest Integrates DoubleVerify To Authenticate Ad Viewability, Identify Ad Fraud
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 6, 2020
Pinterest will now authenticate ad viewability on its platform for advertisers. T ...
- Wayfair Ecommerce Site Sees Surge In Demand During COVID-19 Crisis
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 6, 2020
Wayfair released a sales update on Monday that says ecommerce sales shou ...
- Factual And Foursquare Merge To Become Location Data Powerhouse
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 6, 2020
Through the merger, the location data will be integrated and become accessib ...
- Former Apple, Gap, Intuit Analytics Guru Charged With Changing Amperity's Direction
Data & Programmatic Insider, Laurie Sullivan - Monday, April 6, 2020
Analytics guru Chris Chapo refers to himself as a "design thinker," whi ...
- Google Sued For Allegedly Collecting Students' Biometric Data
Digital News Daily, Wendy Davis - Friday, April 3, 2020
A class-action complaint has been brought against Google for allegedly violating priva ...
- Customer Journey, Search Terms Take New Direction With COVID-19 -- Are Brands Ready?
Performance Marketing Insider, Laurie Sullivan - Monday, April 6, 2020
"The entire customer journey is changing" as new search terms and strategi ...
- Search Data Forecasts How Consumers Will Spend U.S. Government Stimulus Checks
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 3, 2020
Stimulus checks are coming, but when and what consumers will buy ...
- Amazon Product Targeting In Sponsored Display Rolls Out In U.S.
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 3, 2020
Amazon on Thursday introduced a targeting feature to promote discovery of n ...
- Google Introduces COVID-19 Announcement Tool In Search Console
Around the Net in Search Marketing, Laurie Sullivan - Friday, April 3, 2020
Google released a COVID-19 Announcement Submission Tool in Search Console that le ...
- Bots Take On Human Behavior, As Google, Facebook Work To Stop Misinformation
Performance Marketing Insider, Laurie Sullivan - Friday, April 3, 2020
Advanced bots make it easy to exploit platforms and spread disinformation abo ...
- In Shift, Google Will Allow Political Ads Related To COVID-19
PolicyBlog, Wendy Davis - Thursday, April 2, 2020
The move comes shortly after liberal digital ad shop DSPolitical publicly complain ...
- Lunya D2C Brand Rocks WFH With Nominate A Nurse Campaign
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 2, 2020
Lunya temporarily closed its physical locations and put on hold store openin ...
- Google Slowly Lifts Restrictions On COVID-19 Ads
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 2, 2020
Google will begin allowing government entities, hospitals, medical providers and non-governmental organizatio ...
- Google, Others Use Location History Data To Track Peoples' Movements During Pandemic
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 3, 2020
Google is giving the U.S. government and health organizations access to i ...
- Huawei Wants Google Apps For Its App Store
Around the Net In Digital, Ray Schultz - Thursday, April 2, 2020
Huawei, largely cut off from working with Google, is hoping Google wi ...
- Service Objects Enhances Email Validation Tool, Offers Free Transactions
Email Marketing Daily, Ray Schultz - Thursday, April 2, 2020
A new data source will help brands validate global Yahoo email addresse ...
- Keyword Blacklists Make Mass COVID-19 Attention Hard To Monetise
London Blog, Sean Hargrave - Thursday, April 2, 2020
Expect news organisations to furlough staff as ad blacklists mean they cann ...
- What Searchers Click On
Performance Marketing Insider, Laurie Sullivan - Thursday, April 2, 2020
A recent study of organic search and paid-search data analyzes the ty ...
- Nurse, Former Navy Corpsmen Live Streams Public Service Messages With COVID-19 Insight, Information
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 1, 2020
An ER and public health nurse who works on the front lin ...
- Taboola Partners With Moat, Says Some Brands Increasing Ad Spend
Digital News Daily, Laurie Sullivan - Tuesday, March 31, 2020
The deal makes Moat an independent third-party verification partner for more th ...
- Ad Council COVID-19 #AloneTogether Campaign Backstory, How Dozens Of Companies Collaborated
Digital News Daily, Laurie Sullivan - Wednesday, April 1, 2020
The Idea for a private marketplace was already in the works ...
- Consumers Fear Tech Outages During COVID-19 Outbreak: Pew Study
Email Marketing Daily, Ray Schultz - Wednesday, April 1, 2020
Most have used email to communicate during the crisis, but only ...
- Creatives Are Ahead Of The Curve In Welcoming A Future Without Cookies
London Blog, Sean Hargrave - Wednesday, April 1, 2020
They obviously have the least to lose, but creatives are showing th ...
- Pinterest Sees Searches Skyrocket For Unusual Topics During COVID-19 Lockdown
Performance Marketing Insider, Laurie Sullivan - Wednesday, April 1, 2020
Pinterest published a list of trending pins amidst the COVID-19 lockdown. T ...