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Pinterest Sees Searches Skyrocket For Unusual Topics During COVID-19 Lockdown

Pinterest published a list of trending pins amidst the COVID-19 lockdown.

The company says those searching the site are looking for “accurate information and curated inspiring ideas.” Since brands want to know more about what site searchers seek, the company said it will focus on what pinners need during the crisis.

This month’s analysis looks at the influx of people coming to the site to look for information and the shift in behavior during the past couple of weeks. Health and wellness are some of the top searches, both physical fitness and metal well-being.

People are looking for workouts where they can use home body weights. In fact, searches for this category rose 205%. Home body workouts no equipment rose 329%. Searches for self-care at home rose 322%, and meditation tips for beginners rose 108%.

Searches for food idea have also skyrocketed such as making bread with what the searcher has on hand. Some searches include yeast-less bread at 4,400%, bread in a crockpot at 3,191%, and sweet Amish bread at 1,499%.

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This trend has carried over from 2019, where Searchmetrics found that Pinterest made gains in the company’s best-performing web brands, globally. In fact, Pinterest ranked among the top ten web domains across Google organic search results in eight countries and made it into the top 50 in another five.

The findings from annual Searchmetrics SEO World Rankings study analyzes search results from 16 national Google indexes to determine the top ten performers in organic search in each country during the whole of 2019.

Wikipedia and YouTube continue to fight for global dominance in organic search results, according to analysis. Some marketers might seem skeptical to learn that YouTube is playing tag with Wikipedia in organic search results, but apparently the company has earned the ranking through hard work.

To determine the ranking, Searchmetrics calculated the SEO Visibility score based on the number of times a domain appears in the search engine results pages across the keyword set, its prominence within those SERPs, and the competitiveness of the keyword. Then the company took an average of weekly data points taken throughout 2019.

While Wikipedia is the most visible website in organic search results on Google globally, YouTube is close behind. Facebook came in at No. 3, Amazon at No. 4, Twitter at No. 5, Apple at No. 6, TripAdvisor at No. 7, IMDb at No. 8, Instagram at No. 9, and Wiktionary at No. 10.

Stephen Bench-Capon, senior content marketing manager at Searchmetrics, explains in a post that YouTube overtook Wikipedia for the first time in the U.S. search performance on Google in September 2019, but just fell short in the yearly average.

Marketers continues to see video taking a more prominent role in desktop search, which Searchmetrics data suggests was triggered when videos started appearing in a carousel format in the search results in 2018. The format allows those searching to click and toggle through a larger number of videos, coincided with a dramatic increase in the number of search queries for which Google includes a video from YouTube in the results.

Dictionary websites did well in mobile search.

Making major strides in the United States and United Kingdom was definitions.net. The data shows similar increases for gutefrage.net in Germany larousse.fr in France. Searchmetrics points to FAQ answers serving up in search results as the reason for these types of sites doing well.

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