- Google Tests Ads On App-Loading Screens, Adds Metrics And Insights
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 31, 2019
Google introduced a series of features across AdMob that measures and connec ...
- Google Holds Court To Save Mother Earth
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 31, 2019
Many of these mega-wealthy attendees might have discussed their own effect ...
- Paid Search CPCs Falling Across All Industries
Performance Marketing Insider, Laurie Sullivan - Wednesday, July 31, 2019
CPCs dropped across all industries, but retail and travel saw the lowe ...
- Microsoft's GitHub Restricts Use By Developers In U.S.-Sanctioned Countries
Digital News Daily, Laurie Sullivan - Monday, July 29, 2019
GitHub has blocked developers in Iran, Syria and other areas facing U. ...
- VidMob Commits To Global Expansion, Former Facebook And JWT Digital Exec Runs EMEA
Digital News Daily, Laurie Sullivan - Tuesday, July 30, 2019
VidMob, a video creation service, will be announcing its official commitment ...
- Microsoft Acquires BlueTalon Privacy, Governance Services
Digital News Daily, Laurie Sullivan - Monday, July 29, 2019
Microsoft on Monday announced the acquisition of BlueTalon, a data privacy a ...
- Google Patent Identifies A 2-Piece Ad Based On Interaction With Content
Performance Marketing Insider, Laurie Sullivan - Tuesday, July 30, 2019
Google filed an update last week for a U.S. patent that describ ...
- Marketers Become Interlocutors Between Technology And Audience
Search & Performance Marketing Daily, Alwi Suleiman - Monday, July 29, 2019
As we enter the Age of Assistance, marketers cannot ignore how consume ...
- Google Tops Accuracy Rates For Interpreting Queried Images
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 30, 2019
Despite all the hype around machine learning, technology does a good j ...
- Microsoft Begins 2020 Fiscal Digital Decade With New Vision On Data
Data & Programmatic Insider, Laurie Sullivan - Monday, July 29, 2019
The industry will begin the next decade with 25 times as mu ...
- Google Reportedly To Replace Voice Search On Android Devices
Performance Marketing Insider, Laurie Sullivan - Monday, July 29, 2019
Google is moving its Assistant, already on Android TV, into a varie ...
- Needham Analyst Values YouTube At $200 Billion As Stand-Alone Business
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 26, 2019
A Wall Street analyst on Thursday called for the breakup of Goog ...
- First Price's Final Cost: The Impact Of Ad Manager Changes On Publishers
Search & Performance Marketing Daily, Michael Korsunsky - Monday, July 29, 2019
Soon publishers will start to see ad exchange traffic from Google ...
- Mobile Spend Takes More Than Half Of Search Budgets
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 26, 2019
Overall, paid search spend rose 10% year-over-year during the second quarter, amo ...
- Presidential Candidate Accuses Google Of Ad Meddling
Performance Marketing Insider, Laurie Sullivan - Friday, July 26, 2019
It's not the first -- and probably won't be the last ...
- Alleged Fake Reviews, SEO At Center Of Brewing Legal Battle
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 25, 2019
A legal battle is brewing over fake reviews and SEO between t ...
- Alphabet Increases Quarterly Ad Revenue To $32.6 Billion
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 25, 2019
Alphabet reported second-quarter 2019 earnings Thursday with revenue of $38.9 billion, ...
- U.S. Investigates Alphabet's Work With Chinese Government, No Concerns With Google
Digital News Daily, Laurie Sullivan - Wednesday, July 24, 2019
Treasury Secretary Steven Mnuchin on Wednesday said he and President Donald Tru ...
- We Want It All: Consumers Demand Omnichannel Experience
Email Insider, Ray Schultz - Thursday, July 25, 2019
Most consumers put email first for two-way communications, followed by phone a ...
- Google Reveals BIMI Involvement, Will Run Pilot Next Year
Email Marketing Daily, Ray Schultz - Thursday, July 25, 2019
The BIMI AuthIndicators Working Group also includes Agari, Valimail, Comcast, Verizon a ...
- Can Algorithms Feel? Use Emotion To Elevate Search Engine Marketing
Marketing Insider, Megan Markley - Thursday, July 25, 2019
SEO is fundamentally rooted in understanding a customer's needs and desires ...
- Facebook Automated Ad Placement Seems Key In Advertising Strength Across Its Platforms
Performance Marketing Insider, Laurie Sullivan - Thursday, July 25, 2019
Despite privacy concerns and reports of diminished use, Facebook advertising remains stron ...
- Retailers Concerned About Amazon Undercutting Prices
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 24, 2019
About three-quarters of marketers and execs who set product prices are mo ...
- Yahoo's $117 Million Data Breach Settlement Moves Forward
Digital News Daily, Wendy Davis - Tuesday, July 23, 2019
The settlement calls for Yahoo to create a fund for 200 milli ...
- Google Sets Deadline For User Data Policy Changes
Digital News Daily, Laurie Sullivan - Tuesday, July 23, 2019
Changes to third-party developer access to Google account and Android device da ...
- Tech Giants Face Full-Blown Antitrust Probe
Digital News Daily, Karlene Lukovitz - Wednesday, July 24, 2019
Facebook, Alphabet/Google, Amazon, Apple and others could also face scrutiny by t ...
- Phoning In The Holiday: Most Shoppers Will Research Purchases On Mobile
Email Insider, Ray Schultz - Wednesday, July 24, 2019
Half of shoppers will buy in-store, including large numbers of baby boome ...
- Search Glitch In Google App Keeps Page From Fully Rendering
Performance Marketing Insider, Laurie Sullivan - Wednesday, July 24, 2019
Another day, another Google search bug of one kind or another? ...
- Amazon Takes Google Ad Market Share, Microsoft Advertising Holds Strong
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 23, 2019
Amazon top-of-search ad placements accounted for just 3% of impressions but 3 ...
- Google Agrees To $13 Million Wi-Spy Settlement
Digital News Daily, Wendy Davis - Monday, July 22, 2019
The proposed agreement calls for the company to make donations to eig ...