- Amazon's SMB Focus Kept Prime Members Searching For Holiday Deals
Performance Marketing Insider, Laurie Sullivan - Wednesday, December 27, 2017
How does a marketplace justify offering ongoing sales, even after Thanksgiving D ...
- IBM: Brands Use Weather To Forecast Product Demand Created By Ads
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 26, 2017
After mastering the ability to use weather as a trigger to targ ...
- 11 Companies Considered Google A 'Competitive' Threat In 2017
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 27, 2017
The headline in the CNBC article reads "competitors," but in reality, so ...
- Rise Of Machines Is Good for Business
AI & IoT Daily, Jonathan Shriftman - Tuesday, December 26, 2017
With the explosion of technology resources, from faster processing to unlimited clo ...
- Gamut Data Reveals Characteristics Of Fraudulent Ad Impressions
Digital News Daily, Laurie Sullivan - Friday, December 22, 2017
Cox Media Group's Gamut division on Friday released data that analyzes t ...
- Search Disruptions: How Brands Will Compete With Google, Facebook In 2018
Performance Marketing Insider, Laurie Sullivan - Tuesday, December 26, 2017
Brands are concerned about how much artificial intelligence and machine learning th ...
- Google Gives SEO A Little Love
Performance Marketing Insider, Laurie Sullivan - Friday, December 22, 2017
The series introduced Thursday by Webmaster Trends Analyst John Mueller will cov ...
- Eric Schmidt Steps Down From Alphabet
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 21, 2017
Alphabet Chairman Eric Schmidt will step down as executive chairman and transiti ...
- Google Shoots For More Secure Play Store
Around the Net In Digital, Gavin O'Malley - Wednesday, December 20, 2017
Google just announced several policies intended to help make apps distributed throu ...
- Hostelworld Partners With Adobe To Reach Target Audience, Expands Reach
Email Marketing Daily, Jess Nelson - Thursday, December 21, 2017
Hostelworld Group boosted email volume without sacrificing engagement rates after partnering wi ...
- Digital Ad Spending Tops $40B In First Half, IAB Reports
MediaDailyNews, Laurie Sullivan - Wednesday, December 20, 2017
Mobile took 54% of total digital ad revenue in the first ha ...
- IAB Reveals Future Focus On Smaller, Local Advertisers
MediaDailyNews, Laurie Sullivan - Thursday, December 21, 2017
The IAB will focus on a better understanding of how much ...
- Predictions: What Becomes Important As Search Moves Beyond Google, Bing
Performance Marketing Insider, Laurie Sullivan - Thursday, December 21, 2017
Optimization is important for keywords in campaigns running on a variety ...
- 7 Consumer Sites Dominate Holiday Search In United Kingdom
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, December 20, 2017
Data from AdGooroo, a Kantar Media company, shows seven consumer sites dominati ...
- Search: From Algorithms To Artificial Intelligence
Performance Marketing Insider, Laurie Sullivan - Wednesday, December 20, 2017
Kantar's Millward Brown published a set of predictions Wednesday. Most are expect ...
- FTC: 'Common Sense' Techniques Improve Ad Disclosures
Digital News Daily, Wendy Davis - Monday, December 18, 2017
"Ads should be identifiable as advertising," the FTC writes in a n ...
- What Part Of A GBP2bn Fine Hasn't Made Google Play Nice?
London Blog, Sean Hargrave - Tuesday, December 19, 2017
The European Commission will decide whether Google has reformed. Looks like ...
- Premium Video Lets Publishers Fight Back Against Google And Facebook
MAD London, James Pringle - Tuesday, December 19, 2017
Premium video is a massive opportunity for publishers to begin winning again ...
- Google News To Delist Publications That Intentionally Mislead Readers, Mask Country Of Origin
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 18, 2017
Artificial intelligence will determine whether a publisher has broken Google News rule ...
- Google Accused Of Still Favouring Itself In Search Results
Around the Net In MAD London, Sean Hargrave - Monday, December 18, 2017
Google could face yet another showdown with Brussels over its search result ...
- Data Shows Strong Economic Growth Has Ups, Downs For Ad Industry
Data & Programmatic Insider, Laurie Sullivan - Monday, December 18, 2017
The news of a steadying economy will also enable companies to spe ...
- Advertisers Gain Behavioral Data About Influencers' Audience
Digital News Daily, Laurie Sullivan - Friday, December 15, 2017
ROI Influencer Media has signed a partnership with StatSocial to give advertise ...
- Mad For Cryptocurrency? Now You Can Buy Advertising Tokens
MediaDailyNews, Laurie Sullivan - Friday, December 15, 2017
MadHive -- which develops blockchain technology for media and advertising, along wi ...
- Facebook To Punish 'Engagement Bait' Posts
Performance Marketing Insider, Laurie Sullivan - Monday, December 18, 2017
Ask for a "like" or "share" on Facebook and the company sa ...
- Advertising ID Consortium, Trade Desk To Collaborate On Identity Framework
Digital News Daily, Laurie Sullivan - Thursday, December 14, 2017
The Advertising ID Consortium on Thursday announced that a slew of compani ...
- Press Agencies Want Google, Facebook And Others To Pay For Aggregating News
Performance Marketing Insider, Laurie Sullivan - Friday, December 15, 2017
Publishers have relied on referral traffic to gain readership for years. N ...
- Google Retakes Lead From Facebook On Referral Traffic
Performance Marketing Insider, Laurie Sullivan - Thursday, December 14, 2017
The initial shift began at the beginning of April, and then continu ...
- Marketers Discover Amazon Strategy Through Non-Branded Terms
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 13, 2017
The lure of non-branded terms to attract consumers has become dominant ...
- Keyword 'How' Shows Influence Of Behavior On Google's Biggest Search Term In 2017
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 13, 2017
Searchers relied on Google to provide the answers to questions asking h ...
- Reddit, Microsoft Partnership Creates Intelligent Tools, Serves Content In Bing
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 13, 2017
Microsoft announced Wednesday a partnership with Reddit to serve community content in ...