- Google: Consumers Getting Personal
Performance Marketing Insider, Laurie Sullivan - Monday, January 8, 2018
Some 41% of survey respondents who own a virtual assistant said th ...
- Amazon 'Exploiting' Google's Weaknesses, Forrester Says
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 5, 2018
Amazon has become a more preferred destination for online shopping searches, accordi ...
- Oath's President Of Ad Strategy, Publishing Predicts Major Changes In 2018
Search & Performance Marketing Daily, Tim Mahlman - Monday, January 8, 2018
Tim Mahlman, president of advertising and publisher strategy at Oath, says ...
- 2018 Search Resolutions From Marketers At Brands, Agencies, Analyst Firms
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 4, 2018
Resolutions among analysts, marketers and agency executives centered on data and spendi ...
- Brands, Publishers Losing $1.1B To Redirected Links, Click Fraud
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 4, 2018
An ad-verification company has uncovered multiple hacker networks involved in auto-redirect attac ...
- Google Saved Billions In Taxes With Shell Company
Around the Net In Digital, Gavin O'Malley - Wednesday, January 3, 2018
Saving Google billions of dollars of in taxes, the search giant mov ...
- Google Data Leak Settlement Faces Supreme Court Challenge
Digital News Daily, Wendy Davis - Wednesday, January 3, 2018
A prominent critic of class-action settlements is asking the Supreme Court ...
- 1-800 Contacts Appeals Decision Over Search Ads
Digital News Daily, Wendy Davis - Wednesday, January 3, 2018
Contact lens seller 1-800 Contacts is appealing a finding that it violat ...
- Microsoft Creates Coalition To Get Rural America Searching Online
Performance Marketing Insider, Laurie Sullivan - Thursday, January 4, 2018
Microsoft has announced it will form a coalition focused on convincing t ...
- GIF Search Co. Tenor Navigates Digital Media Sponsorships
Publishers Daily, Melynda Fuller - Wednesday, January 3, 2018
GIFs are big business, and 4-year-old Tenor wants to capitalize on the ...
- Dentsu Acquires HelloWorld, Will Boost Merkle's Loyalty, People-Based Marketing
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 3, 2018
Promotions and royalty group HelloWorld will be rolled into Merkle's loyalty divisi ...
- Google Looking To Sell Zagat, Per Reports
Performance Marketing Insider, Laurie Sullivan - Wednesday, January 3, 2018
Reports on Wednesday suggest Google may sell restaurant review business Zagat, whi ...
- 2018: One Agency's Search Predictions
Search & Performance Marketing Daily, Jonathan Kagan - Wednesday, January 3, 2018
If 2017 has shown us anything, it's that the Google and Facebo ...
- Amazon Testing Alexa Sponsored Voice Ads, Report Says
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 2, 2018
Reports surfaced Tuesday that Amazon has been speaking to consumer products goo ...
- Google's Failed Last-Minute Attempt To Avoid Record EU Fine
Around the Net In MAD London, Sean Hargrave - Tuesday, January 2, 2018
Papers seen by "The Telegraph" suggest Google made a last-minute attempt ...
- 2018: The Year Of Blockchain For Ad Industry?
Digital News Daily, Laurie Sullivan - Friday, December 29, 2017
Machine learning and artificial intelligence will create and strengthen the tie betwe ...
- Windfall Tax On Google And Facebook? You're Kidding, Right?
London Blog, Sean Hargrave - Tuesday, January 2, 2018
The Government's talk is getting tougher, but nobody really believes they wi ...
- New Google OS Designed For Embedded Systems Being Tested On Pixelbook
Performance Marketing Insider, Laurie Sullivan - Tuesday, January 2, 2018
Google's experimental operating system Fuchsia can now run on Pixelbook -- b ...
- Predictions: How Search Will Be Transformed In 2018 And Beyond
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 2, 2018
Artificial intelligence will help Amazon increase ad revenue and will support med ...
- Study Reveals Why Consumers Block Ads On Android Mobile
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 29, 2017
Some 66.5% of U.S. users do not whitelist the website, with abo ...
- Apple, Amazon Come Into Favor As UK Privacy Laws Set In
Around the Net in Search Marketing, Laurie Sullivan - Friday, December 29, 2017
New pressures for companies to change the way they collect and u ...
- Are Search Professionals Optimistic About 2018?
Performance Marketing Insider, Laurie Sullivan - Friday, December 29, 2017
Budgets were high and search-engine-optimization professionals worked longer hours, but they al ...
- Google Algorithm Changes Stress Out SEO Professionals
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 28, 2017
More than half of search engine optimization professionals feel stressed or unsu ...
- The Video Digital Strategy That Didn't Work In 2017, And The Ones That Did
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 28, 2017
SimilarWeb released findings of a failed digital strategy and successful ones th ...
- Baidu On The Upswing?
Around the Net in Search Marketing, Laurie Sullivan - Thursday, December 28, 2017
Revenue is growing again, bottom line distractions are disappearing, and things a ...
- NKOR Creates Blockchain For Copyright Infringement, Content Creators
Digital News Daily, Laurie Sullivan - Wednesday, December 27, 2017
A new blockchain-based technology created by the company NKOR will support intellectu ...
- Who Will Own The 'Marketing Cloud' Of The Future?
Media Insider, Dave Morgan - Thursday, December 28, 2017
Who will own the future of the trillion dollars or so spe ...
- Google, Wpromote: Predicting Lifetime Value Of Customers In 2018
Performance Marketing Insider, Laurie Sullivan - Thursday, December 28, 2017
Independent digital agency Wpromote focuses on helping brands define, understand and predi ...
- Oath Tests 4 Ad Units On Mobile
Digital News Daily, Laurie Sullivan - Tuesday, December 26, 2017
Oath has launched an internal "innovation council" focusing on ad experiences th ...
- Google Promises To Follow FTC Settlement Conditions After Expiration
Digital News Daily, Wendy Davis - Tuesday, December 26, 2017
Google says it will continue to allow websites to opt out ...