- Tapjoy Launches Interplay Studio, Designs Custom-Branded Mobile App Gaming Ads
Digital News Daily, Laurie Sullivan - Monday, March 12, 2018
The studio draws on Tapjoy's mobile gaming and advertising expertise to devel ...
- Uproxx Launches Programmatic Pre-Roll Video Product
Digital News Daily, Alex Weprin - Monday, March 12, 2018
The Uproxx Video Amplifier was designed to work with an individual brand ...
- Three Tips To Prepare Email Marketers For GDPR
Email Marketing Daily, James Glover - Tuesday, March 13, 2018
As The General Data Protection Regulation looms, marketers need to understand h ...
- Google: No Quick Fix For Sites Dropping In Rank From Core Search Algorithm Update
Performance Marketing Insider, Laurie Sullivan - Tuesday, March 13, 2018
On Monday, Google confirmed that it released a broad core algorithm upda ...
- Google Adds Keyword, Ad Level Custom Columns
Around the Net in Search Marketing, Laurie Sullivan - Monday, March 12, 2018
Google now lets advertisers create and track custom metrics at keyword a ...
- TVSquared's Kevin O'Reilly Explains Digital TV Targeting Possibilities
Data & Programmatic Insider, Laurie Sullivan - Monday, March 12, 2018
TV drives search traffic, but chief strategy officers often don't feel comfortab ...
- Cultura Colectiva Brings Creative Content Model To U.S.
Digital News Daily, Laurie Sullivan - Friday, March 9, 2018
The Volkswagen Golf campaign in Mexico set off the move. Now t ...
- Zombie Go Boom Loses Battle With YouTube Over 'Brand Safe' Ad Policies
Digital News Daily, Wendy Davis - Friday, March 9, 2018
Ad revenue for Zombie Go Boom fell off a cliff after YouTube ...
- Photographer Blasts News Publishers In Battle Over Tweet
Digital News Daily, Wendy Davis - Friday, March 9, 2018
Time, Yahoo, Breitbart and other news organizations are displaying "chutzpah in spade ...
- Did Unilever's Keith Weed Just Make Nice With Facebook And Google?
London Blog, Sean Hargrave - Monday, March 12, 2018
He seemed to blast the tech giants last month, but is n ...
- Microsoft, Women And 'Pink' Technology
Performance Marketing Insider, Laurie Sullivan - Monday, March 12, 2018
Automation in search and programmatic media buying will not eliminate jobs, b ...
- Amazon Search To Capitalize On Changing Consumer Behavior
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 9, 2018
Merkle's Amazon Ads Playbook examines proven strategies for managing Amazon ad campaig ...
- Adthena Austin Office Opens During SXSW, Releases Google Shopping Data
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 12, 2018
The study by Adthena shows that Google Shopping product listing ads n ...
- Drawbridge Confirms Exiting EU Based On GDPR
Digital News Daily, Laurie Sullivan - Thursday, March 8, 2018
Cross-device identity company Drawbridge confirmed it will exit its advertising business ...
- Celebrating Women: What Influences Millennials To Spend
Digital News Daily, Laurie Sullivan - Thursday, March 8, 2018
A report released Thursday to celebrate women on International Women's Day highligh ...
- Paid Search Is Promoting Mobile Influence For Marketers
Digital News Daily, Gavin O'Malley - Thursday, March 8, 2018
Search ads make it possible to capitalize on what Forrester calls "mobi ...
- Alexa And Siri Chase Voice -- But Brits Just Want The Heat Turned Up
London Blog, Sean Hargrave - Friday, March 9, 2018
That's what the latest research is saying. Keep your cackle, just tu ...
- Google: How Gender Equality Plays Out In Search
Performance Marketing Insider, Laurie Sullivan - Friday, March 9, 2018
For those old enough to remember, it almost feels like an extensi ...
- Google Agrees To Resolve Wi-Spy Lawsuit
Digital News Daily, Wendy Davis - Wednesday, March 7, 2018
Google has tentatively agreed to settle an 8-year-old privacy battle over t ...
- Google Extends Gmail Inbox Options To Android
Email Marketing Daily, Ray Schultz - Thursday, March 8, 2018
Android users will now be able to take advantage of Gmail's ema ...
- Forrester Calls Amazon, Voice New Search Opportunities
Performance Marketing Insider, Laurie Sullivan - Thursday, March 8, 2018
The Forrester report suggests retail brands will invest 55% more in onli ...
- Kantar Media Enters E-Commerce With Focus On Amazon Paid Search
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 7, 2018
Geared toward marketers advertising on Amazon, Kantar Media on Wednesday announced t ...
- Riding The Voice Wave
Search & Performance Marketing Daily, Mike Dougherty - Thursday, March 8, 2018
With the development of speech technology, VXML and voice applications, talking wi ...
- Google Tests Material Design Layout For Search
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, March 7, 2018
The Next Web reports that Google is testing a simplistic "Material Design" layo ...
- Consumers Turning To Smart Speakers To Help Decide On Brands, Products
Connected Thinking, Chuck Martin - Tuesday, March 6, 2018
While almost all consumers, at 95%, have heard of smart speakers, o ...
- News Publishers Want To Take Battle Over Embedded Tweet To Appellate Court
Digital News Daily, Wendy Davis - Tuesday, March 6, 2018
"The court's decision here has dramatic, far-reaching practical implications for all onli ...
- Search Shows Real Estate Sales Rising, Along With Vacant Land Purchases
Performance Marketing Insider, Laurie Sullivan - Wednesday, March 7, 2018
In data released this week, Hitwise shows that nearly every major purcha ...
- Adobe Rebuilds Advertising Cloud Search
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 7, 2018
Pete Kluge, group manager, product marketing of Adobe Advertising Cloud, called th ...
- Conversational AI Display Ad Launched For Vacation Planning
Connected Thinking, Chuck Martin - Monday, March 5, 2018
An artificial intelligence travel recommendation engine has just been tapped to crea ...
- Campaigner Debuts Product For Creating Personalized Landing Pages
Email Marketing Daily, Ray Schultz - Tuesday, March 6, 2018
A new feature from Campaigner allows email marketers to create personalized landi ...