- Google: When Holiday Search Jumps From Non- To Branded Keywords
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 21, 2017
The biggest shift in consumer behavior is seen just weeks prior ...
- Russian News Sources Deranked By Google In Fake News War
Around the Net In MAD London, Sean Hargrave - Tuesday, November 21, 2017
Google will devalue Russia Today and Sputnik within its search algorithm ...
- Google, TUNE Create Technology To Stop App Install Click Fraud
Digital News Daily, Laurie Sullivan - Monday, November 20, 2017
In collaboration, the data shows marketers exactly when an app was download ...
- The Supreme Court Takes Up Location Tracking
Digital News Daily, Jess Nelson - Tuesday, November 21, 2017
The United States Supreme Court will hear arguments at the end ...
- Content Marketing Gets Massive Vote Of Google Confidence
London Blog, Sean Hargrave - Tuesday, November 21, 2017
Direct traffic and keeping users engaged in great content are named ...
- Search Ads Impacted By Word Choice
Performance Marketing Insider, Laurie Sullivan - Tuesday, November 21, 2017
Word choice is critical in advertising copy, especially during the holidays wi ...
- Black Friday Search Trends Identified In Study
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 20, 2017
The keyword phrase "70% off" took 2.59% of impressions on desktop a ...
- Consumer Behavior Redirects Search, Direct Traffic
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 20, 2017
Amazon, home streaming services and sites that have become video content produce ...
- BPC Introduces Programmatic Blockchain Platform
Data & Programmatic Insider, Laurie Sullivan - Tuesday, November 21, 2017
BPC (Blockchain Programmatic Corp.) cofounder and CEO, Pavel Cherkashin, who moved ...
- Consumers Search For Black Friday Deals More Than Cyber Monday
Performance Marketing Insider, Laurie Sullivan - Monday, November 20, 2017
Using data from Google Trends, the maps show the states with t ...
- Meet Chatbase, Google's Answer To Analyzing Chatbots
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 17, 2017
Google has opened Chatbase to all developers, offering a free analytics clo ...
- YouTube's Broken Targeting Tool Threatens Brand Safety
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 17, 2017
Brand safety remains top of mind for marketers and their agency partne ...
- Google AMP Update To Discourage Publishers From Using 'Teaser Pages'
Performance Marketing Insider, Laurie Sullivan - Friday, November 17, 2017
Publishers have developed workarounds -- AMP teaser pages that allow readers ...
- Report: Header Bidding Is Thriving
Publishers Daily, Sara Guaglione - Thursday, November 16, 2017
Mobile continued to drive header bidding growth, with a 252% year-over-year improveme ...
- Google Maps Gets Redesigned, Color Coded
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 16, 2017
Google, known for search advertising and location-based directories, has updated driving, navigatio ...
- Google Reimagines AdWords With New Features
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 16, 2017
Google reintroduced AdWords Thursday, tweaking existing features and adding new ones intend ...
- 'Espionage' Malware Can Monitor Emails
Around the Net in Email, Ray Schultz - Thursday, November 16, 2017
A threatening form of malware based on the Zeus trojan can monit ...
- Google Boosts Job Listing Search Feature
Around the Net in Search Marketing, Gavin O'Malley - Wednesday, November 15, 2017
Google just updated its job listing search feature to include additional detai ...
- Google Solicits Support In Battle Over 'Right To Be Forgotten'
Digital News Daily, Wendy Davis - Wednesday, November 15, 2017
Google is seeking support from "everyone who cares about public access ...
- McKinney Teams With Google Tech Hub To Market Promising Startups
MAD, Steve McClellan - Wednesday, November 15, 2017
The agency will lend its promotion and marketing expertise to startups with ...
- Voice: When Is It Okay To Hear An Ad?
Performance Marketing Insider, Laurie Sullivan - Thursday, November 16, 2017
Although voice is the new user interface and search tool and ...
- Bing Releases Shopping Search Tool With Black Friday Deals Section
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 15, 2017
Bing has released a new shopping tool that aggregates products from bran ...
- Adobe Advertising Cloud Search Announces New Integrations With Microsoft Bing
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 15, 2017
Adobe Advertising Cloud Search, the company's search advertising solution, deepened its relationsh ...
- IBM Fellow Points To Economic Indicators Leading To Positive Holiday Sales
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 15, 2017
Several economic factors will lead to higher sales this holiday season. Micha ...
- LinkedIn Advertisers Can Generate Leads From Sponsored InMail, Dynamic Ad Units
Digital News Daily, Laurie Sullivan - Tuesday, November 14, 2017
LinkedIn Marketing Solutions has created a way for businesses to solicit peop ...
- Senators Call For New Rules For 'Invasive' Online Political Ads
Digital News Daily, Wendy Davis - Tuesday, November 14, 2017
"Social media platforms tout their ability to target portions of the electora ...
- Bidalgo Partners With Google, Builds On Mobile Universal App Campaigns
Performance Marketing Insider, Laurie Sullivan - Wednesday, November 15, 2017
In a partnership announced Wednesday with Google, Bidalgo is joining the Premi ...
- Adobe Launches Campaign To Run Solely On Programmatic
Digital News Daily, Laurie Sullivan - Monday, November 13, 2017
The campaign emphasizes Adobe's belief that deep intelligence and amazing design a ...
- Univision, Mazda Partner With Alan Estrada On Storytelling Journey To Japan
Digital News Daily, Laurie Sullivan - Tuesday, November 14, 2017
Univision Creator Network (UCN), a Hispanic-focused network, and Mazda North American Operatio ...
- Voice Recognition Technology Could Pose New Threat To Advertisers
Performance Marketing Insider, Laurie Sullivan - Tuesday, November 14, 2017
As more consumers begin to make purchases with their voice, the abili ...