- Targeted Ads And Outdated Results Annoy Online Searchers
Research Brief, Jack Loechner - Thursday, May 18, 2017
In a survey of behaviors around online searching and shopping, 58% ...
- Rakuten Formally Launches Tool To Automate Disclosure Of Influencer Endorsements
SearchBlog, Laurie Sullivan - Thursday, May 18, 2017
Rakuten Marketing has developed technology that helps advertisers automatically monitor bloggers a ...
- Time Earned Video Metric Shows Extra Seconds Count When Targeting Ads
Data & Programmatic Insider, Laurie Sullivan - Wednesday, May 17, 2017
On average, marketers have tripled their 15-second investment without buying more ti ...
- Google Makes Changes To Quality Score Reporting
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 16, 2017
Google has made it possible for marketers to assess keywords, ads a ...
- Brands See Consumer Loyalty Shift In adMarketplace Paid Ad Model
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 16, 2017
The shift in consumer behavior leads to brands bidding on their o ...
- Google Rebuilds AdMob, Offers New Digital Payment Options And Partner Program
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 17, 2017
The new AdMob was built based on what Google calls Material Desig ...
- How OTT Services Will Change Search Advertising, Marketing
SearchBlog, Laurie Sullivan - Wednesday, May 17, 2017
Verizon and AOL will combine data with Yahoo to gain more insig ...
- New Survey, Old Story: Americans Are Worried About Privacy
Email Marketing Daily, Ray Schultz - Tuesday, May 16, 2017
Consumer Reports finds that a large majority of Americans don't believe the ...
- Broadband Privacy Bill Unveiled In New Jersey
PolicyBlog, Wendy Davis - Tuesday, May 16, 2017
A New Jersey lawmaker has introduced a bill that would prohibit IS ...
- Half Of Paid Searches Voice Activated By 2020
Research Brief, Jack Loechner - Tuesday, May 16, 2017
The iProspect report provides an analysis and overview of the trends a ...
- Google To Enforce New Ad Policies For AdSense, DoubleClick For Publishers
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 15, 2017
Google will enforce new ad policies by removing ads on its AdSen ...
- Google Integrates Android OS In Cars: Partners With Audi, Volvo
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 15, 2017
Google will partner with Audi and Volvo to build Android into the ...
- Google I/O Leads Into Marketing Next 2017
SearchBlog, Laurie Sullivan - Tuesday, May 16, 2017
Google this week will unveil new innovations on its ad platform bas ...
- Educating On 'Fake History' Vs. 'Fake News'
Around the Net in Search Marketing, Laurie Sullivan - Monday, May 15, 2017
There's an underlying growing challenge when it comes to "fake news" a ...
- Mother's Day Trends To Remember After The Holiday
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 12, 2017
Viant found that shopping habits depend on family dynamics. Jewelry is ...
- LiveWorld Paves The Way For Brand, Consumer Connection Through Chatbots
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 12, 2017
Juniper Research expects chatbots to "redefine" the customer service industry and forecas ...
- BIA/Kelsey Estimates Local Ad Spending In California To Reach $18.5B In 2017
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 12, 2017
The key vertical markets of retail, automotive and general services will collective ...
- United Airlines: A Reminder Of Why Marketers Must Manage Reputations On Google
Search & Performance Marketing Daily, Marcus Tober - Monday, May 15, 2017
For marketers, negative references serve as a reminder of why it's importa ...
- The CMO's Role When Choosing Ad, Marketing Tech
SearchBlog, Laurie Sullivan - Monday, May 15, 2017
Forrester analysts estimate 37% of all new tech project spending will ...
- Irritable Email Syndrome: Yahoo Fights Ad-Blocking Suit In Court
The Email Edge, Ray Schultz - Monday, May 15, 2017
Yahoo is contesting a class-action suit accusing it of not delivering ...
- Google And Ad Blockers: Can They Eliminate Bad Ads?
Around the Net in Real-Time, Tobi Elkin - Friday, May 12, 2017
Mashable explores how a strange alliance between Google and ad blockers cou ...
- Edmunds' Auto Info Incorporated Into Amazon Echo
Marketing Daily, Tanya Gazdik - Thursday, May 11, 2017
Edmunds is the first third-party shopping site to launch an Alexa Skil ...
- Amazon Echo Gains Sponsored Messages Ad Platform
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 11, 2017
The platform launches with ad partners ESPN, Progressive Insurance, and Wendy's, ea ...
- WPP's Sorrell: Amazon Search Threat To Google
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 11, 2017
At the LIGHT Summit at Stanford University, WPP CEO Martin Sorrell sa ...
- Google Contributed $51B To California's Economic Growth In 2016
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 11, 2017
Google's search and advertising tools in 2016 provided $222 billion of econom ...
- Cheetah Mobile: How Video Ads Complement The Media Mix
SearchBlog, Laurie Sullivan - Friday, May 12, 2017
Looking to brand its products and increase engagement and revenue after grow ...
- McDonald's Moving Away From Using Its Mobile App As 'Promotional' Tool
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 10, 2017
As campaigns have become more about creating new digital experiences, McDonald's h ...
- Didit Acquires The Halo Group To Build A Full-Service Agency
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 10, 2017
Each of its 11 acquisitions has given Didit new expertise, says Executi ...
- Microsoft To Build AI Into Everything
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 10, 2017
Microsoft plans to make AI mainstream through its tools and products, fr ...
- Misleading Searches Derail Purchases, Privacy And Keyword Use Are Key
SearchBlog, Laurie Sullivan - Thursday, May 11, 2017
The way people search on engines continue to change. About 41% u ...