- Behavorial Changes Seen More In Men Who Own Virtual Assistants
Data & Programmatic Insider, Laurie Sullivan - Wednesday, May 10, 2017
Men who own virtual assistants are more likely to change their shoppin ...
- Rocket Fuel Launches Anti-Malvertising Platform Via AI & Google Cloud
Real-Time Daily, Tobi Elkin - Wednesday, May 10, 2017
In an effort to combat malvertising, Rocket Fuel has launched a detecti ...
- Macy's, JCPenney Losing Search Clicks To Newcomers Like Rent The Runway
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 9, 2017
Paid search and product listing ads running on Google reveal that mo ...
- Amazon Lets Alexa Answer And Make Calls, Retrieve Messages
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 9, 2017
On Tuesday, Amazon unveiled Echo Show, a home hub Internet-connected device wi ...
- Microsoft Digs Into AI Through Image, Video, Search
SearchBlog, Laurie Sullivan - Wednesday, May 10, 2017
Microsoft on Wednesday revealed a variety of tools adding to 25 previous ...
- The Rules Of Modern Attribution
Search & Performance Marketing Daily, John Bates - Tuesday, May 9, 2017
Looking at customers' decisions and interactions leads to a more holistic understandi ...
- Machine Reading To Change Human, Search Engine Interactions
SearchBlog, Laurie Sullivan - Tuesday, May 9, 2017
Microsoft's technology ultimately will have the ability to read passages of te ...
- Whirlpool Acquires Recipe Search Engine
Around the Net in IoT, Chuck Martin - Monday, May 8, 2017
Whirlpool, the largest home appliance maker, is adding to its portfolio ...
- Procter & Gamble Says Bye-Bye To Programmatic Partner AudienceScience
Around the Net in Search Marketing, Laurie Sullivan - Monday, May 8, 2017
P&G has cut ties with AudienceScience and signed with Neustar as i ...
- Omnicom, WPP and Dentsu Aegis Increase Transparency In Reports
Around the Net in Search Marketing, Laurie Sullivan - Monday, May 8, 2017
As the popularity of programmatic ad buying has skyrocketed in the pa ...
- WPP To Manage Paid Search For British Airways
Around the Net in Search Marketing, Laurie Sullivan - Monday, May 8, 2017
WPP will now manage media planning, strategy and buying, creative services, soci ...
- U.K. Retail Searches Rise 7% In First-Quarter 2017
Around the Net in Search Marketing, Laurie Sullivan - Monday, May 8, 2017
The total number of searches on retail sites in the United Kingd ...
- Amazon Dominates Burgeoning Voice-Enabled Digital Marketplace
MediaDailyNews, Joe Mandese - Monday, May 8, 2017
MediaDailyNews: Alexa, what's your current share of the voice-enabled digital assistant marketplac ...
- Microsoft, Samsung Call-Enabled Speaker Features Cortana, Skype
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 8, 2017
The Harmon Kardon speaker device allows users to make and receive hands-fr ...
- engage:BDR Moves Into Social To Connect Brands With Influencers
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 5, 2017
The self-serve platform, IconicReach, aims to solve inefficiency in influencer marketing, supporti ...
- Data Shows 5% Drop In Google Preferred YouTube Channel Advertisers In April
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 5, 2017
Ad intelligence platform MediaRadar wanted to see if the long list ...
- BloomReach Unveils AI-Powered Digital Experience Platform For Content Personalization
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 5, 2017
On Friday BloomReach publicly unveiled its digital experience platform, which uses ...
- eMarketer: 60M Americans To Use Virtual Assistants Once Monthly In 2017
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 8, 2017
Personal assistants will become the next phase of advertising and marketing f ...
- Warren Buffett Admits To Making A Mistake About Google
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, May 7, 2017
Buffett said Geico, a wholly owned subsidiary of Berkshire Hathaway, was ...
- AI Comes To Ecommerce Site Search
Search & Performance Marketing Daily, Gareth Dismore - Monday, May 8, 2017
Natural language processing is a type of artificial intelligence enabling computer progra ...
- Ad-Tech Consortium Sets Deadline For People-Based Programmatic Advertising Specs
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 8, 2017
A consortium of ad-tech companies that plan to make people-based targeting availab ...
- Why? Artificial Intelligence To Provide An Explanation
SearchBlog, Laurie Sullivan - Monday, May 8, 2017
Transparency has become a major initiative across the online advertising industry ...
- YouTube CEO Susan Wojcicki Uses NewFronts To Apologize
Around the Net in Search Marketing, Laurie Sullivan - Friday, May 5, 2017
YouTube has been working around the clock to make sure brand a ...
- Tipsy Elves Sues Rival Over Google Ads
Daily Online Examiner, Wendy Davis - Friday, May 5, 2017
Tipsy Elves, which secured funding after appearing on Shark Tank in 201 ...
- FADEL Enters Advertising Space, Automates Digital Asset Distribution Rights
MediaDailyNews, Laurie Sullivan - Thursday, May 4, 2017
The subscription-based Rights Cloud platform is based on the number of digit ...
- Cars.com Spins Off From Parent TEGNA, Finds Independence
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 4, 2017
Developers are building machine learning and predictive analysis technology into products usi ...
- Predictive Analytics, AI Shave Time From Google AdWords Campaign Management
SearchBlog, Laurie Sullivan - Friday, May 5, 2017
LXRGuide: Agency uses machine-learning algorithms and forecasting data that can optimize multip ...
- Three-Quarters Of Ad Buyers Lack Knowledge Of Brand Safety Measures
MediaDailyNews, Laurie Sullivan - Wednesday, May 3, 2017
Only 27% of media buyers and planners say "with confidence" that th ...
- Facebook, Microsoft, Amazon, Apple Among Highest-Paid Summer Tech Interns
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 3, 2017
Interns at some of the top tech companies in the United Stat ...
- Search: Facebook Moves From Friends To Community
SearchBlog, Laurie Sullivan - Thursday, May 4, 2017
As Facebook's focus turns to building a community, what does that me ...