- Google Takes A Step Forward With Marketing Mix Model Program
RTBlog, Tobi Elkin - Friday, April 7, 2017
Google has been creating a steady drip of new developments in rece ...
- Google Maps Guidelines Aim To Keep Fake Listings Off Web
SearchBlog, Laurie Sullivan - Friday, April 7, 2017
Bryan Seely, a former Microsoft engineer, demonstrated how easy it is ...
- Google Brings In Third-Party Search To Its Cloud Services
Around the Net in Search Marketing, Laurie Sullivan - Thursday, April 6, 2017
Google is working with a company called Elastic to add manged sear ...
- Google Inks Deal With comScore To Improve Brand Safety
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 5, 2017
The move follows weeks of criticism by advertisers complaining that Alphabet's subsidiari ...
- Next Programmatic Phase Needs Checks, Balances Like Search Advertising
SearchBlog, Laurie Sullivan - Thursday, April 6, 2017
Now with Programmatic Guaranteed available to all users of DoubleClick Bid Manag ...
- Locking The Door And Leaving The Window Open
The Email Edge, Ray Schultz - Thursday, April 6, 2017
The broadband providers promise they will do no wrong with your customer ...
- A Deep Look Into Google's Largest Quality Crisis
Around the Net in Real-Time, Tobi Elkin - Wednesday, April 5, 2017
Search advertising vet Danny Sullivan takes a deeper dive into Google's ongoi ...
- Build America Mutual Finds Ad Data Identifying Niche Audience
Data and Targeting Insider, Laurie Sullivan - Thursday, April 6, 2017
Financial advisors managing municipal bond investments for their clients have become ...
- Poor-Quality Ads Cost U.S. Marketers $7.4 Billion
Real-Time Daily, Tobi Elkin - Wednesday, April 5, 2017
Low-quality ads cost U.S. marketers $7.4 billion last year, according to ...
- LinkedIn Uses Member Data To Populate Mobile Lead-Gen Forms
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 4, 2017
Divye Khilnani, product management at LinkedIn, said the company will also expa ...
- Brands Shuffle Content Departments, Create Anxiety For Marketers
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 4, 2017
Content teams are gaining in popularity, but brands have a difficult ti ...
- Verizon Takes Oath To Market, Creates Umbrella For AOL, Yahoo
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 4, 2017
Verizon will keep the names AOL and Yahoo, but the brands wi ...
- HomeAdvisor Invests $100 Million In Advertising With Upbeat Ads
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 5, 2017
The upbeat TV ads will run on broadcast and cable networks includi ...
- Consumers Confused About Artificial Intelligence
SearchBlog, Laurie Sullivan - Wednesday, April 5, 2017
About 72% of survey participants believed they understood artificial intelligence, but f ...
- Email And The B2B Trouble Arc
The Email Edge, Ray Schultz - Wednesday, April 5, 2017
Email is the top B2B lead-generation channel, according to a new su ...
- Dentsu's iProspect Adds Landing Page Performance Marketing Capabilities With LeapFrog Acquisition
Mediapsssst, Richard Whitman - Monday, April 3, 2017
The acquisition will provide the ability for brands to customize the post-cli ...
- Searching For Leadership
Online Spin, Gord Hotchkiss - Tuesday, April 4, 2017
I was planning on writing a very erudite column on how o ...
- Search May Not Be Sexy, But It's Valuable
Performance Marketing Insider, Aaron Baar - Tuesday, April 4, 2017
Recently, SearchDex surveyed 100 marketers about the importance of search for the ...
- Trump Signs Repeal Of Broadband Privacy Regulations
PolicyBlog, Wendy Davis - Tuesday, April 4, 2017
The repeal is "an important major step to help assure a lev ...
- Yahoo Redesigns Site For Spanish-Speaking Audience
Publishers Daily, Sara Guaglione - Monday, April 3, 2017
Yahoo has redesigned its homepage and updated its Yahoo Finance and Yah ...
- What Does Google's Removal Of 'Last-Look' Auction Advantage Mean?
RTBlog, Tobi Elkin - Tuesday, April 4, 2017
Google has quietly removed what's referred to as its "last-look" advantage ...
- Dentsu Aegis Network US Acquires Leapfrog Online, Joins iProspect
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 3, 2017
Platforms like Leapfrog become smarter as they learn, taking data and maki ...
- AOL + Yahoo = Oath
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 3, 2017
Two iconic brands will merge to form a new company within Veriz ...
- One-Third Of Marketers Still Struggle With How To Use Data
SearchBlog, Laurie Sullivan - Tuesday, April 4, 2017
While 56% say they have little to no insight into social advertisi ...
- Roku Guarantees Audience Targeting For TV Advertisers
Television News Daily, Laurie Sullivan - Monday, April 3, 2017
Marketers can now measure campaigns on the Roku platform using detailed demograph ...
- Google Announces GBP36.4m UK Tax Bill
Around the Net In MAD London, Sean Hargrave - Monday, April 3, 2017
Google paid GBP36.4m corporation tax in the last financial years, Sky Ne ...
- Snap Updates Search Elements In Stories
Mobile Marketing Daily, Gavin O'Malley - Friday, March 31, 2017
On the heels of Facebook launching its own 'Stories' service, Snap ...
- Rushed Headers Are One Of Email's Seven Common Mistakes
Around The Net In EU Email Marketing, Sean Hargrave - Friday, March 31, 2017
One of the seven main ways in which email campaigns can ...
- Repeal Of Broadband Privacy Rules Sparks Backlash
PolicyBlog, Wendy Davis - Friday, March 31, 2017
Minnesota lawmakers want Internet service providers to obtain subscribers' written consent befo ...
- Search Stagnates, Gives Amazon, Pinterest Opportunity To Move In
SearchBlog, Laurie Sullivan - Friday, March 31, 2017
A potential shakeup in search marketing and advertising comes after years ...