• by Gavin O'Malley  @mp_gavin, March 31, 2017

On the heels of Facebook launching its own ‘Stories’ service, Snap is clapping back with a new search feature for Stories.

The need for a search function is simply a product of Stories’ success, Snap said on Friday.

“The number of Snaps that were created by our community and added to Our Story simply overwhelmed our curation team … and inspired us to create something new,” the company notes in a new blog post.

Now, users can search over more than 1 million unique Stories on Snap’s flagship Snapchat app.

Facebook added ‘Stories’ to its flagship app earlier this week. Like Snapchat’s Stories, Facebook’s new offering encourages users to share multiple photos and videos as part of a "visual collection" atop their News Feed. Like Snap’s offering, Facebook’s Stories will also disappear 24 hours after users post them.

Facebook, of course, has a history of stealing right from Snap’s playbook. Last summer, the tech titan added a Stories section to Instagram's app.

Despite such direct attacks from Facebook, Snapchat still is poised for explosive growth. This year, Snapchat’s domestic ad revenue will grow 157.8% to $770 million, eMarketer expects.

Snapchat officially joined the ranks of the Top 10 most popular apps in late 2016, according to comScore.

“Snapchat … went from being a very popular app among the younger demographics to being one of the most popular apps among the general population,” Adam Lella, senior analyst at comScore, recently toldMediaPost’s Moblog.

Of particular note, Snapchat’s general popularity has yet to undercut its status among Millennials, according to comScore. At the end of 2016, a whopping 78% of U.S. consumers ages 18-to-24 -- and 48% of those 25-to-34 -- were using Snapchat.