- Panda 4.0: Winners, Losers, Impact On Marketing Measurement
Metrics Insider, Anto Chittilappilly - Tuesday, July 22, 2014
Ultimately, Google's goal with the Panda update is to ensure that consume ...
- Yahoo Acquires Mobile Analytics And Ad Marketplace Flurry
Mobile Marketing Daily, Gavin O'Malley, Steve Smith - Monday, July 21, 2014
Yahoo is making one of its most forceful moves into mobile ...
- Google Spent $5 Million In Three Months To Lobby Washington
SearchBlog, Laurie Sullivan - Tuesday, July 22, 2014
Google spent $5.03 million between April and June, up $1.21 million fr ...
- YouTube, Google+, LinkedIn Lose Share Traffic
Social Media & Marketing Daily, Gavin O'Malley - Monday, July 21, 2014
By at least one measure, YouTube, Google+, LinkedIn, and Reddit are a ...
- Rosetta Stone Campaign Makes 'Small' The Big Story
Marketing Daily, Karl Greenberg - Friday, July 18, 2014
Rosetta Stone's new, integrated campaign is a big departure from anything t ...
- CRM Needs A Makeover; Marketing And Sales Need To Share Skills
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 18, 2014
Some 57% of the buying process -- marketing's territory -- gets do ...
- Marin Varies Ads Automatically As Product Feed Data Changes
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 21, 2014
"Nothing is more frustrating to an online shopper than clicking on ...
- Domino's Branding More Than Pizza
SearchBlog, Laurie Sullivan - Monday, July 21, 2014
Domino's worked with advertising agency Crispin Porter + Bogusky (CPB) to redesi ...
- Meet Mobile App Search Engine Relcy
Around the Net in Mobile, Gavin O'Malley - Friday, July 18, 2014
With the help of $9 million in financing, a start-up named Rel ...
- When EU Privacy Watchdogs Meet With Search Engines
Around the Net in Search Marketing, Laurie Sullivan - Friday, July 18, 2014
Regulators with European Union regulators meet with search engine companies next we ...
- Lonely Planet Offers Flight Search On Its Web Site
Around the Net in Search Marketing, Laurie Sullivan - Friday, July 18, 2014
The travel guide book Lonely Planet has launched a search engine ...
- Overcoming Discrepancies In Clicks And Visits
Around the Net in Search Marketing, Laurie Sullivan - Friday, July 18, 2014
Discrepancies between clicks and visits isn't uncommon, unfortunately. And there are sever ...
- Getting The ROI From Content You Deserve
Around the Net in Search Marketing, Laurie Sullivan - Friday, July 18, 2014
Mike King shows us several ways to double check on whether t ...
- Google Strengthens Ties With Auto Industry, Names Former CEO To Board
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 17, 2014
Google named former Ford Motor Co. CEO Alan Mulally to its boa ...
- Google's App Deep Linking Tools Delivering Decent Adoption Rates
SearchBlog, Laurie Sullivan - Friday, July 18, 2014
Indexing all the world's information to make it available to the mass ...
- Myth Of The SEO Manipulator
Around the Net in Search Marketing, Laurie Sullivan - Thursday, July 17, 2014
It's about time search engine optimization experts stop marketing themselves as "manipulators ...
- What's A Folklorist?
Around the Net in Search Marketing, Laurie Sullivan - Thursday, July 17, 2014
Think of the role as a corporate historian or chief storyteller, p ...
- Google PLA Shopping Transition White Paper From Kenshoo
Around the Net in Search Marketing, Laurie Sullivan - Thursday, July 17, 2014
Kenshoo has released a white paper detailing the changes in Google's produ ...
- Social Media: Matching Maturity To The Right Business Model
Performance Marketing Insider, Gord Hotchkiss - Thursday, July 17, 2014
Last week, I talked about the maturity continuum of social media. Th ...
- Oracle Puts BlueKai At Center Of Marketing Cloud Lookalike Ad Automation
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 16, 2014
Oracle has released an automated audience lookalike modeling feature in its marketi ...
- Adobe U.S. Brand Clients Up Spending On Search Ads
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 16, 2014
Adobe released a Q2 2014 search report Wednesday ahead of Google's second-quart ...
- The Search Agency U.S. Clients Spent 29% Of Budgets On Mobile In Q2
SearchBlog, Laurie Sullivan - Thursday, July 17, 2014
The Search Agency released search engine marketing stats Thursday ahead of Google ...
- When A Fragmented Brand Strategy Gets In The Way Of Success
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, July 16, 2014
There's an opportunity for search marketers to help brands build an identit ...
- Google Follows Bing Into Bitcoin Conversions
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, July 16, 2014
Here's something search marketers don't see often. Google followed Bing by addi ...
- Google+: No.2 Social Network, Ghost Town Or Key Driver Of Local Search?
Performance Marketing Insider, Jeremy Walker - Wednesday, July 16, 2014
Google+ launched in June of 2011 to such an overwhelming response th ...
- Covario Sees Search Budgets, Impressions, Clicks Grow Double Digits YoY In Q2
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 15, 2014
A wave of devices with smart search features and voice assisted servic ...
- adMarketplace Introduces Programmatic Bids For Its Search Marketplace
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 15, 2014
adMarketplace has built an algorithmic bidding tool into its search engine marketi ...
- Yahoo Takes Control Of Its Mobile Search Ads
SearchBlog, Laurie Sullivan - Wednesday, July 16, 2014
Hidden in Yahoo's earnings call, CEO Marissa Mayer told analysts that f ...
- Microsoft's Artificial Intelligence Project Adam
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, July 15, 2014
Microsoft has created an artificial intelligence (AI) engine, Project Adam, an effo ...
- Google Glass Creator Joins Amazon
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, July 15, 2014
Babak Parviz, the man who led Google's development of Project Glass, is taking ...