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When A Fragmented Brand Strategy Gets In The Way Of Success

There's an opportunity for search marketers to help brands build an identity, especially those whose images are fragmented. Fragmentation remains a major problem because it slices the company's image into many sections. It typically occurs when the company lacks a consistent off and online marketing strategy. Nigel Hollis says if the brand's strategy remains fragmented, the consumer's opinion of the brand will also remain fragmented.

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