- Google Asks U.S. Government For New Online Political Ad Rules
Performance Marketing Insider, Laurie Sullivan - Friday, November 10, 2017
The Russian influence seems to go much further than political ads. Goog ...
- Forrester Names 12 Search Agencies In Wave Report
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 3, 2017
The sixth Wave report uses 25 factors to evaluate search marketing agencie ...
- Macy's Top Site For Organic Search
Around the Net in Search Marketing, Laurie Sullivan - Friday, November 3, 2017
Conductor has released data on the top brands and publishers dominating organ ...
- Competitive Analysis: How Tos
Around the Net in Search Marketing, Laurie Sullivan - Thursday, October 26, 2017
John Reinesch explains how competitive analysis works for search engine optimization, providi ...
- The Non-Branded Keywords Driving Publisher Traffic
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 20, 2017
Along with the revision of the ranking and new list of non-brand ...
- Search Offset By Consumers Moving Away From Black Friday Deals
Performance Marketing Insider, Laurie Sullivan - Tuesday, October 17, 2017
A consumer trend to shop during the best deals, and not necessari ...
- Google Hires Former Search Journalist Danny Sullivan
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 6, 2017
Sullivan announced the move Friday. In a blog post, he explains th ...
- MediaPost Seeking Nominations For Search Agency Of The Year
Performance Marketing Insider, Laurie Sullivan - Tuesday, October 3, 2017
If an agency is doing remarkable work that reflects vision, innovation a ...
- Google Replaces 'First Click Free' With 'Flexible Sampling' For Publishers
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 2, 2017
Google has been testing flexible sampling with "The New York Times" a ...
- Google Algorithm Fail Shows Readers Must Fact-Check News, As With Las Vegas Massacre
Performance Marketing Insider, Laurie Sullivan - Monday, October 2, 2017
Many people think the carousel of stories at the top of Goog ...
- AI Best Technology To Detect, Stop Ad Fraud, Estimated At $19B Loss In 2018
Digital News Daily, Laurie Sullivan - Tuesday, September 26, 2017
Juniper expects invalid traffic from fraudsters to become the biggest threat ...
- Google Celebrates 19 Years, Makes Another Acquisition
Performance Marketing Insider, Laurie Sullivan - Wednesday, September 27, 2017
Analyst firm CB Insights estimates Google has made nearly 200 acquisitions sin ...
- How To Create A Product Page That Converts
Search & Performance Marketing Daily, Asim Mughal - Friday, September 22, 2017
Creating conversion-friendly product pages is the most important step in building ...
- Study Details Why Links Remain A Powerful Ranking Factor In Search Engine Queries
Performance Marketing Insider, Laurie Sullivan - Wednesday, September 13, 2017
When a web page is not relevant to a query, it shou ...
- SEO Professionals Still Make Too Many Mistakes
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 1, 2017
What are the biggest mistakes search engine optimization professionals make and h ...
- SEO Report Analyzes Budgets, Challenges, Strategies
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 25, 2017
A survey of 240 SEO professionals found that technical SEO is whe ...
- The Formula For SEO Success
Performance Marketing Insider, Laurie Sullivan - Friday, August 25, 2017
Some 45% of choices were based on established relationships where the clie ...
- Amazon, Walmart Give A Lift To Marketers Optimizing For Non-Branded Search Terms
Performance Marketing Insider, Laurie Sullivan - Thursday, August 24, 2017
Brand marketers who understand how consumers search for their products on marketplac ...
- Industry Vets Build A Search Engine On Blockchain To Displace Google
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 16, 2017
Users will be paid in tokens by brands and companies each ti ...
- Kohl's Hard Look At Online Pays Off In Higher Quarterly Profits
Performance Marketing Insider, Laurie Sullivan - Tuesday, August 15, 2017
During Kohl's Q2 2017 earnings call last week, CEO Kevin Mansell sa ...
- Netflix Chooses Organic, Product Placement Over Paid Search
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 31, 2017
AdGooroo estimates Netflix's organic clicks in January to have an equivalent paid-sear ...
- Google Optimizes Plasma Beams
Performance Marketing Insider, Laurie Sullivan - Wednesday, July 26, 2017
The optimization techniques now are not about organic search or paid searc ...
- Paid Search Spikes, Once Again Pushing Organic Queries Further Down Page
Performance Marketing Insider, Laurie Sullivan - Wednesday, July 19, 2017
Google, Bing and Yahoo have been pushing more advertising spots per keywo ...
- Moz Rand Fishkin Transitions From Operations To Advisory
Around the Net in Search Marketing, Laurie Sullivan - Friday, July 14, 2017
Moz Founder Rand Fishkin will transition to an advisory role during t ...
- Google, Bing Drive Traffic To Amazon, More Data Shows Reliance On Search
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 11, 2017
Until brands can determine how to get people to type a websi ...
- Marriott, Wyndham Gain Direct Traffic, Bookings From Search
Performance Marketing Insider, Laurie Sullivan - Tuesday, July 11, 2017
Hotels seem to be doing a better job of driving consumers direct ...
- Your Groceries Got Smarter: Amazon's Disruption To Retail Advertising
Search & Performance Marketing Daily, Christi Olson - Tuesday, July 11, 2017
Change is in the air as Amazon and Whole Foods unite ...
- Microsoft Bing Data Argues Search Engines Lead To More Purchases On Amazon
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 10, 2017
Some 71% of retail searches begin on a search engine and n ...
- Search Veteran Wilson Named LendingTree CMO
Performance Marketing Insider, Laurie Sullivan - Monday, July 10, 2017
LendingTree is stepping up its advertising and marketing efforts to take ...
- Ranking With Competitive Sites On A Broad, Plural Search Query
Around the Net in Search Marketing, Laurie Sullivan - Friday, July 7, 2017
Rand Fishkin offers up five tips that can help solve ranking challeng ...