- 10 Things You Need To Know About Mergers and Acquisitions
OMMA Magazine, Diane Mermigas - Tuesday, December 2, 2008
1. The recession and credit crisis that abruptly halted media deals ...
- 10 Things You Need To Know About Regulation
OMMA Magazine, Catharine P. Taylor - Tuesday, December 2, 2008
1. The regulatory ripple effect of the financial crisis will lead ...
- 10 Things You Need To Know About Behavioral Targeting
OMMA Magazine, Laurie Sullivan - Tuesday, December 2, 2008
1. "While most see behavioral targeting as a great way to impro ...
- 10 Things You Need To Know About Ad Networks
OMMA Magazine, Lynn Russo Whylly - Tuesday, December 2, 2008
1. "Each primary category," says Cory Treffiletti, president and managing general partn ...
- 10 Things You Need To Know About Mobile
OMMA Magazine, Steve Smith - Tuesday, December 2, 2008
The much-touted location-based services (LBS) that marketers dream of leveraging for laser-geo-target ...
- 10 Things You Need To Know About Social
OMMA Magazine, Catharine P. Taylor - Tuesday, December 2, 2008
1. Sure, the evil corporate overlords just destroyed your plan to inve ...
- Markets Focus: Only the Lonely
OMMA Magazine, Eric Butterman - Monday, November 3, 2008
The stereotypical image of a single person is someone in a tin ...
- 10 Things You Need To Know About Metrics
OMMA Magazine, Lynn Russo Whylly - Tuesday, December 2, 2008
1. The three screens will become one. "Understanding how people consume med ...
- 10 Things You Need To Know About Video
OMMA Magazine, kyle , Daisy Whitney - Tuesday, December 2, 2008
1. The industry needs to evolve from measuring video streams to tracki ...
- 10 Things You Need To Know About Gaming
OMMA Magazine, Josh Lovison - Tuesday, December 2, 2008
1. Consoles become the "smartest" household appliance. With the emergence of day-and-da ...
- Behind the Numbers: The Death of the Party
OMMA Magazine, Lynn Russo Whylly - Monday, November 3, 2008
The dollars pouring into social media might be slowing. eMarketer now projec ...
- Behavioral Focus: Hanging On the Telephone
OMMA Magazine, David Honig - Thursday, August 21, 2008
As recently as five years ago, the basic Internet monetization model w ...
- Industry Watch: The Soft Economy
OMMA Magazine, Lynn Russo Whylly - Tuesday, December 2, 2008
Back when tweens and teens and twenty-somethings wore poodle skirts and whi ...
- Markets Focus: What's Up, Doc?
OMMA Magazine, Liz Tascio - Tuesday, December 2, 2008
Now that Dr. Nicholas Genes is an academic chief resident at Mou ...
- Creative Roundtable: The Great Face Race
OMMA Magazine, Christine Champagne - Monday, November 3, 2008
In the battle between MySpace and Facebook for world domination, Facebook ...
- Social Media Focus: Brands Want to Be a Pepper, Too
OMMA Magazine, Abe Mezrich - Tuesday, September 30, 2008
If you want to know the future of using social data f ...
- Splashdown
OMMA Magazine, Joan Voight - Monday, November 3, 2008
Nike, a brand built on hero worship, has gotten downright inelegant. No ...
- Doggy Style
OMMA Magazine, Susan Kuchinskas - Wednesday, July 23, 2008
You know how you've dumped someone because she couldn't stand the coati ...
- Social Climber
OMMA Magazine, Carmen Nobel - Tuesday, December 2, 2008
A Boston start-up is banking on the notion that teenagers who downlo ...
- Fun & GAM3Z
OMMA Magazine, Erin DeJesus - Tuesday, September 30, 2008
Ask the average 17-year-old girl where she shops for stylish gear, a ...
- Tweakers
OMMA Magazine, Susan Kuchinskas - Thursday, August 21, 2008
All the little birdies sing ... spam, spam, spam. If only t ...
- If You Can't Stop It, Monetize It
OMMA Magazine, Susan Kuchinskas - Tuesday, December 2, 2008
Entertainment companies have had little success stopping fans from illegally uploading the ...
- Countdown to Extinction
OMMA Magazine, John Capone - Tuesday, December 2, 2008
As a light and fun distraction from the events of the da ...