- Comments Can Be Key To Engagement
Marketing Daily, Laura Patterson - Friday, March 19, 2010
Sentiment analysis -- similar to text mining -- involves parsing and analyzi ...
- Google: Dynamic Data And Social Features Can Save Display Ads
Online Media Daily, Laurie Sullivan - Thursday, March 18, 2010
Display ads will incorporate a variety of social elements in future campaign ...
- At OMMA: Pepsi's Katz Dismisses 'Pop Culture'
Marketing Daily, Staff Writers - Thursday, March 18, 2010
"With the decentralization of information, having a Britney Spears commercial isn't importa ...
- Making Social Media Connections, Budgets and ROI
Online Media Daily, Laurie Sullivan - Wednesday, March 17, 2010
Technology has historically pushed people away from each other, isolated them, a ...
- Pepsi's Refresh Project: Many Benefits, A Few Potential Pitfalls
SearchBlog, Laurie Sullivan - Thursday, March 18, 2010
Some believe Pepsi's Refresh project has shifted the conversation between marketers a ...
- Shock: Chatroulette Users Mostly Male!
Around the Net In Online Marketing, Gavin O'Malley - Wednesday, March 17, 2010
With the help of analytics firm RJMetrics, TechCrunch provides some new ( ...
- Will B2B Companies Embrace Social Media in 2010?
Online Media Daily, Steve McAbee - Wednesday, March 17, 2010
An Internet search for case studies of social media campaigns returns ma ...
- PCH Unveils Sweepstakes Social Media Service For All
Online Media Daily, Laurie Sullivan - Wednesday, March 17, 2010
Publishers Clearing House (PCH) has developed an out-of-the-box service that lets a ...
- Laura Lang Now In Charge Of Razorfish, Denuo Too
Show Daily, Joe Mandese - Wednesday, March 17, 2010
That’s right, when OMMA Global Emcee Samantha Skey introduced Laura Lang f ...
- A Peek Into How the Feds Use Social Nets -- Like What You See?
Social Media Insider, Catharine P. Taylor - Wednesday, March 17, 2010
The New York Times has a big story today on online priva ...
- Twitter's Keynote At SXSW Goes @nowhere
Around the Net In Online Marketing, Gavin O'Malley - Tuesday, March 16, 2010
Word is that the Main Event at South by Southwest -- ...
- Hitwise: Facebook Finally Tops Google
Around the Net In Online Marketing, Gavin O'Malley - Tuesday, March 16, 2010
Knocking Google off its perch, Hitwise says Facebook is now the mo ...
- Listening To The Right Conversations?
Marketing Daily, Scott Gold - Tuesday, March 16, 2010
Whatever the conversation going on right now, it's certain that in ...
- Teen Girls: Sisterhood, Not Social Media, Sells
Marketing Daily, Sarah Mahoney - Monday, March 15, 2010
"Facebook and MySpace are very public," Euro RSCG's Karina Meckel tells Marketi ...
- Hitwise: Facebook Hits No. 1 In U.S.
Online Media Daily, - Monday, March 15, 2010
Facebook for the first time has edged past Google to become t ...
- Supply & Demand: Bradford Bolts Yahoo For Content Farmer
Online Media Daily, Joe Mandese - Tuesday, March 16, 2010
Joanne Bradford, who has led advertising sales for two of the Internet ...
- The Social Technologies Powering SXSW 2010
Social Media Insider, David Berkowitz - Tuesday, March 16, 2010
If you want to experience a petri dish of thousands of educate ...
- Where's The Location-Based Love?
Around the Net In Online Marketing, Gavin O'Malley - Monday, March 15, 2010
In the emerging world of location-based social networking, Foursquare has been getti ...
- Where Did Buzz Go Wrong?
Around the Net In Online Marketing, Gavin O'Malley - Monday, March 15, 2010
GigaOm examines why Google Buzz has drawn so much criticism, and wh ...
- Curtain Rising On Twitter Ads?
Around the Net In Online Marketing, Gavin O'Malley - Monday, March 15, 2010
At 3 p.m. EST on Monday afternoon, Umair Haque of the Hav ...
- Dresher To Manage Social Media For 'USA Today'
MediaDailyNews, - Friday, March 12, 2010
Wendy Matney, director of digital marketing for USA Today, has created ...
- It's Time for Paid Media to Get Social
Online Media Daily, Rob Crumpler - Monday, March 15, 2010
Paid and earned media are big buzzwords these days, and increasingly th ...
- AOL Crosses The Streams With One-Stop Social Bid
Online Media Daily, Gavin O'Malley - Friday, March 12, 2010
To meet consumers' growing reliance on disparate social platforms from Twitter ...
- PBS Goes to Facebook Before TV
The Social Graf, Erik Sass - Monday, March 15, 2010
Here's another social media first in 2010: A 102-minute documentary from P ...
- Google's Wallowing Wave Gets 'Extensions'
Around the Net In Online Marketing, Gavin O'Malley - Friday, March 12, 2010
Google just launched an "extensions" gallery for Google Wave. The gallery offe ...
- Twitter Gets Location-Based
Around the Net In Online Marketing, Gavin O'Malley - Friday, March 12, 2010
Twitter has finally flipped the switch on its highly-anticipated location-sharing feature. ...
- Study: Facebook, Twitter Followers Good for Biz
Marketing Daily, - Thursday, March 11, 2010
A study of over 1,500 consumers by market research firm Chadwick Mart ...
- Diesel Launches Social Media Campaign
Marketing Daily, Tanya Gazdik - Thursday, March 11, 2010
Online efforts include sponsored mobile apps. Diesel is participating in "editors closet ...
- Brands: Beware Of Slimy SEO Middlemen Meddling Through Social Media
Online Spin, dave.b , Max Kalehoff - Friday, March 12, 2010
Most brand managers are aware of the risks of engaging in "bla ...
- Your Life Could Be An Open Book
Research Brief, Jack Loechner - Friday, March 12, 2010
According to a report that summarizes Online Reputation Research, commissioned by Microsof ...