- Political Ads Mislead, More Than Half Of Survey Respondents Believe
Performance Marketing Insider, Laurie Sullivan - Thursday, July 7, 2022
Swaying votes in favor of a political party, initiative, or candidate ...
- Influencers Not As Trusted As Ordinary Consumers, Study Finds
Email Marketing Daily, Ray Schultz - Wednesday, July 6, 2022
Eighty-five percent of shoppers prefer content from actual customers to that suppli ...
- Cadillac Partners With Killer Mike
Marketing Daily, Tanya Gazdik - Tuesday, July 5, 2022
The spot aims to "celebrate bold, brilliant and bespoke musical pioneers a ...
- Social Media Content & Ads Influence People's Opinions About Brands
Research Intelligencer, - Wednesday, July 6, 2022
Almost half of U.S. consumers said they read social media comments ...
- A Mere 20% Of Americans Trust TikTok With Their Data
Social Media Insider, Colin Kirkland - Wednesday, July 6, 2022
FCC's recent request to Apple and Google to remove TikTok from the ...
- Email: The Middle Child: Where It Fits In The Media Mix
Email Insider, Ray Schultz - Tuesday, July 5, 2022
Email is not a 'traditional' channel. It's a digital medium, and ...
- Consumers Warned: Watch Out For Online Debt Collectors
Email Marketing Daily, Ray Schultz - Tuesday, July 5, 2022
Consumers are cautioned to never click on unknown links or disclose person ...
- The Twitter News Bubble: Used More By Journalists Than General Public
Digital News Daily, Colin Kirkland - Thursday, June 30, 2022
Twitter ranked highest for journalists conducting work-related tasks, but scored only 1 ...
- Most Consumers Rarely Post About Brands On Social Media
Research Intelligencer, - Friday, July 1, 2022
Brands that promote their loyalty programs on social media likely will encoura ...
- MediaRadar Adds Twitter And Instagram Ad Intelligence Capabilities
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 30, 2022
MediaRadar added Twitter and Instagram to its social tracking capabilities, in additi ...
- Google And Meta, Not TikTok, Lead Mobile User Acquisition: Study
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 30, 2022
The number of user acquisition managers running campaigns on CTV is expect ...
- California May Allow Users To Sue Social Media For Addictive Design Features
Digital News Daily, Colin Kirkland - Wednesday, June 29, 2022
Just as Instagram tries out a suite of new age-verification tools f ...
- Finicky ROI: Email Is Not The Top Channel For SMBs
Email Insider, Ray Schultz - Thursday, June 30, 2022
Email is tied for second with content marketing as the leading R ...
- NBCU Wraps 'Highest' Upfront Ad Market At More Than $7B, Peacock Doubles Commitments
Television News Daily, Wayne Friedman - Thursday, June 30, 2022
NBCU says it has closed the upfront with record results, with tot ...
- Reflecting Ecommerce Push, Pinterest's CEO Steps Aside For Google Commerce Exec
Digital News Daily, Karlene Lukovitz - Wednesday, June 29, 2022
Co-founder/CEO Ben Silbermann now executive chairman as Bill Ready, most recently chi ...
- Amnesty International Launches Global Effort Challenging Abortion Decision
Marketing Daily, Tanya Gazdik - Tuesday, June 28, 2022
A video from the advocacy group is currently trending on TikTok, havi ...
- Social Influencers Sway Consumer Purchase Decisions
Research Intelligencer, - Wednesday, June 29, 2022
Influencers with less than 10,000 followers have seen the most growth ...
- New York Grand Jury Subpoenas Buyer Of Trump's Truth Social App
Digital News Daily, Colin Kirkland - Monday, June 27, 2022
Shares of Digital World Acquisition Corp., which plans to buy Donald Trump ...
- Republican Senators Warn Of TikTok's 'Serious Security Risks'
Digital News Daily, Wendy Davis - Monday, June 27, 2022
Warning of ongoing security risks, six Republican Senators are pressing the Bid ...
- Study: Gen Z Prefers Social Media To Email And Phone When Buying
Email Marketing Daily, Ray Schultz - Tuesday, June 28, 2022
Gen Z consumers prefer to engage with brands on social media v ...
- Constant Contact Hires Stephanie Ting, Mary Rusterholz
Email Marketing Daily, Ray Schultz - Tuesday, June 28, 2022
Stephanie Ting will serve as chief strategy officer, while Mary Rusterholz h ...
- With Abuela-In-Chief, El Pollo Loco Takes On TikTok
QSR Insider, Sarah Mahoney - Tuesday, June 28, 2022
El Pollo Loco looks to connect with Gen Z, tapping Grandma ...
- Snapchat Launches Accelerator Program For 25 Black Creators
Digital News Daily, Colin Kirkland - Friday, June 24, 2022
To ensure that creator content reflects the diversity of its user bas ...
- TikTok Names OK Cool As Marketing Partner
MAD, Fern Siegel - Friday, June 24, 2022
Since 2015, OK Cool has developed an expertise in connecting brand ...
- Aflac Launches TikTok-Centric Effort
Marketing Daily, Tanya Gazdik - Sunday, June 26, 2022
The activation is designed "to meet the younger generation where they are ...
- Brands Worry About Economic Future, Merkle Study Finds
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 24, 2022
Some 85% of marketers responding to Merkle's survey conducted earlier this ye ...
- Twitter To Launch Branded Likes, Campaign Planner
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 23, 2022
Twitter continues to step up the introduction of tools and services th ...
- Appeals Court To Decide Whether Meta Must Face Class-Action Over Metrics
Digital News Daily, Wendy Davis - Wednesday, June 22, 2022
A federal appellate panel has granted Meta's request to review a tri ...
- Privacy Rules Make Email And Other Digital Channels Less Effective, Study Finds
Email Marketing Daily, Ray Schultz - Thursday, June 23, 2022
Over 90% of B2C marketers have seen channels decline, Spectrm reports. ...
- Facebook Users Want Appellate Court To Revive Battle Over Scam Ads
Digital News Daily, Wendy Davis - Tuesday, June 21, 2022
Two consumers who were bilked by advertisers on Facebook will ask ...