- The HaHa Ratio: Anti-Trump Advertising Followed the Emoji Metric
Brand Insider Podcast, Steve Smith - Friday, January 8, 2021
Tara McGowan, founder and CEO of nonprofit ACRONYM, says Democrats regained t ...
- Human Rights Group Wants Illegal Posts Archived To Aid Prosecutions
Social Media Insider, Fern Siegel - Wednesday, September 16, 2020
Platforms are becoming more active in removing undesirable content, which can he ...
- Dashlane Says The Secret Word, Finds Value In A Super Bowl Buy
Brand Insider Podcast, Steve Smith - Thursday, August 27, 2020
Going into its big ad buy at the 2020 Super Bowl, passwo ...
- Ad Industry Opposes FTC's Proposed Security Regulations For Financial Institutions
Digital News Daily, Wendy Davis - Wednesday, August 12, 2020
The FTC's proposed changes could affect a broad swath of non-financial compani ...
- Beyond 'Hands And Pans': McCormick Videos Help Solve Lockdown Loneliness
Brand Insider Podcast, Steve Smith - Friday, August 7, 2020
During lockdowns, having a friendly face from McCormick's own team make ...
- Craftsman Builds Success With Holiday Ugly Sweater Influencer Campaign
The MediaPost Cases, Lisa Singer - Monday, August 3, 2020
The tool business landscape has been growing more and more competitive ea ...
- How Publishers Can Benefit From Facebook Boycott
Publishing Insider, - Friday, July 3, 2020
Advertisers boycott of Facebook is an opportunity for publishers to tout t ...
- With Influencers And OTT, Tula's Strategy Soothes The Savage Sales Crisis
Brand Insider Podcast, Steve Smith - Friday, June 19, 2020
The company's online sales even made up for its lost brick-and-mortar sal ...
- Truman Reinvents Cleaning Solutions via a Hyper-Focused Customer D2C
The MediaPost Cases, Nina Lentini - Wednesday, June 17, 2020
Do we really need another cleaning product? In an industry that's alrea ...
- Facebook Won't Respond To Trump Posts, Zuckerberg Keeps Hands-Off Policy
Digital News Daily, Gavin O'Malley - Monday, June 1, 2020
Breaking ranks, several Facebook employees are using their own social-media accounts ...
- Skullcandy's 'Content-to-Commerce' Model Was Ready For A Crisis
Brand Insider Podcast, Steve Smith - Thursday, May 21, 2020
For headphone maker Skullcandy, its "Mood Boost" campaign and product releases we ...
- Video Chat App Houseparty Hit With Privacy Lawsuit
Digital News Daily, Wendy Davis - Wednesday, April 22, 2020
Houseparty is being sued for allegedly sharing data about users' devices wi ...
- Puppo's Unique Strategy Spikes Organic Search By 144%
MediaPost Connect, Nina Lentini - Friday, April 10, 2020
"Our target audience is people who care about personalization for their pe ...
- Business App Category Soars As Global Population Works From Home
Digital News Daily, Gavin O'Malley - Tuesday, March 31, 2020
A standout among apps, demand for Zoom's Cloud Meetings service has explod ...
- WeWork Unloading Meetup Amid Meet-Up Decline
Social Media Insider, Gavin O'Malley - Tuesday, March 31, 2020
It's not clear yet whether Meetup plans to adjust its mission ...
- Due To Pandemic, LinkedIn Expects Spike In Users, Drop In Advertisers
Digital News Daily, Gavin O'Malley - Friday, March 27, 2020
Usership is predicted to rise as professionals are forced to find oth ...
- Social News Consumers Least Likely To Read About COVID-19
Publishing Insider, - Thursday, March 26, 2020
People who mostly depend on social media for news only make ...
- Pandemic Shifts Consumers To Electronic Media
Research Intelligencer, - Wednesday, March 25, 2020
Web browsing has tended to surge by 70% from the early sta ...
- Consumers Hoard Cash As Brands Appeal To Work-From-Home Situation
Data & Programmatic Insider, Laurie Sullivan - Sunday, March 22, 2020
A McKinsey & Company study released this weekend reveals that 42% belie ...
- P&G's Secret Backs 'Play For Equal Pay' For Women
MediaPost Connect, Nina Lentini - Wednesday, March 4, 2020
Secret also saw increased brand favorability and purchase intent. ...
- Mini USA Brings Retail To Consumer, Bumps Test Drives With Invitation To Tweet
The MediaPost Cases, Nina Lentini - Friday, February 14, 2020
It was the first ever, on-demand social media pilot that gave consume ...
- TBS Gets Heavenly Results With Social Campaigns
The MediaPost Cases, Nina Lentini - Friday, January 17, 2020
When some of the main cast was a little less socially activ ...
- Creative Gets Political Operatives Around Ad Bans
Show Daily, Nina Lentini - Thursday, January 16, 2020
In navigating the new social "etiquette," political operatives haven't got any answe ...
- Select Instagram Users Can Access Messages Via Desktop
Digital News Daily, Gavin O'Malley - Tuesday, January 14, 2020
For Facebook, the test appears to be part of a bigger pu ...
- Q&A With Ryan Thompson, The DCCC's Chief Digital Officer
MediaPost Connect, Nina Lentini - Tuesday, January 7, 2020
Ryan Thompson will speak on "Navigating the New Social 'Etiquette'" at Marketin ...
- Survey: Social Media Will Be Leading Marketing Channel by 2029
Research Intelligencer, - Friday, December 20, 2019
While 14% of surveyed digital commerce leaders consider social commerce the mo ...
- Facebook, Google Drop In Best-Places-To-Work Rankings
Digital News Daily, Gavin O'Malley - Wednesday, December 11, 2019
Suffering the steepest decline, Facebook fell from seventh place last year ...
- LinkedIn To Ask Supreme Court To Intervene In Scraping Battle With HiQ
Digital News Daily, Wendy Davis - Friday, November 15, 2019
Microsoft's LinkedIn plans to ask the U.S. Supreme Court to review ...
- Case Study: Frank's Hot Sauce Wins Super Bowl (No S#!t)
MediaPost Connect, Nina Lentini - Tuesday, October 29, 2019
Among the results, the brand won the Twitter #Interception Grand Prize f ...
- Mall Of America Is A Case Study In Smart Profiling
Show Daily: Videos, Staff Writers - Monday, October 28, 2019
Ciceron's Ashley Evenson and Mall of America's Sara Johnson share with y ...