- Brands See Declines In Organic Reach On Instagram
Research Intelligencer, - Friday, January 14, 2022
Audience attention was more divided as the photo-sharing app added more vid ...
- Social Media Ad Prices Jump Amid Holiday Rush
Research Intelligencer, - Friday, December 17, 2021
Given the rise in costs and shifts in media budgets, StitcherAds observ ...
- Turning Customers Into Fans: Church's New Social Media Playbook
The MediaPost Cases, Lisa Singer - Thursday, January 13, 2022
As social platforms fragment, brands need to remain flexible in their pa ...
- TikTok Overtakes Instagram And Snapchat Among U.S. Teens
Research Intelligencer, - Wednesday, November 24, 2021
Entertainment and the chance for self-expression were big draws for this d ...
- Detoxing From Social Media, However Briefly
Social Media Insider, Fern Siegel - Wednesday, October 13, 2021
When Facebook resumed operations after a six-hour outage, it was an opportuni ...
- Face-Mask Critic Sues Twitter, Facebook, Biden, Surgeon General Over Account Suspensions
Social Media Insider, Wendy Davis - Tuesday, September 7, 2021
Justin Hart claims in a new lawsuit the government conspired with soci ...
- Hero Collective Celebrates J&J's New Brown-Toned Band-Aids
MAD, Les Luchter - Friday, August 20, 2021
Band-Aid's multicultural AOR Hero Collective has now created three 15-second spots dubb ...
- Public Willingness To Restrict Online Freedom Is Worrisome
Publishing Insider, - Monday, August 23, 2021
The portion of U.S. adults who say the federal government should ado ...
- Finding Burger King Moments In A Fractured Mediaverse
The MediaPost Cases, Lisa Singer - Tuesday, June 15, 2021
Burger King is prioritizing the moments that matter for the company ...
- Pancheros' Digital-First Brand Makeover
The MediaPost Cases, Lisa Singer - Friday, June 4, 2021
More than a "campaign," Pancheros' recent brand push put digital and da ...
- Back To (Brick-And-Mortar) School -- Time To Rethink Strategies
Performance Marketing Insider, Laurie Sullivan - Friday, April 30, 2021
It's been a difficult year to socialize and interact -- especially f ...
- Trumpian Social Network Could Spur Support For Section 230
Social Media Insider, Wendy Davis - Tuesday, March 23, 2021
Former President Donald Trump reportedly is plotting to return to social med ...
- Finding The Right Context: Is All Content Created Equal?
MediaDailyNews, Bre Rossetti - Monday, February 22, 2021
When potentially divisive events occur, do brands stay away to avoid tarnishi ...
- Like A Bully Stealing Lunch Money In A Walled Schoolyard
RTBlog, Joe Mandese - Monday, February 22, 2021
Facebook likes to tout how much it has done in recent yea ...
- The HaHa Ratio: Anti-Trump Advertising Followed the Emoji Metric
Brand Insider Podcast, Steve Smith - Friday, January 8, 2021
Tara McGowan, founder and CEO of nonprofit ACRONYM, says Democrats regained t ...
- Human Rights Group Wants Illegal Posts Archived To Aid Prosecutions
Social Media Insider, Fern Siegel - Wednesday, September 16, 2020
Platforms are becoming more active in removing undesirable content, which can he ...
- Dashlane Says The Secret Word, Finds Value In A Super Bowl Buy
Brand Insider Podcast, Steve Smith - Thursday, August 27, 2020
Going into its big ad buy at the 2020 Super Bowl, passwo ...
- Ad Industry Opposes FTC's Proposed Security Regulations For Financial Institutions
Digital News Daily, Wendy Davis - Wednesday, August 12, 2020
The FTC's proposed changes could affect a broad swath of non-financial compani ...
- Beyond 'Hands And Pans': McCormick Videos Help Solve Lockdown Loneliness
Brand Insider Podcast, Steve Smith - Friday, August 7, 2020
During lockdowns, having a friendly face from McCormick's own team make ...
- Craftsman Builds Success With Holiday Ugly Sweater Influencer Campaign
The MediaPost Cases, Lisa Singer - Monday, August 3, 2020
The tool business landscape has been growing more and more competitive ea ...
- How Publishers Can Benefit From Facebook Boycott
Publishing Insider, - Friday, July 3, 2020
Advertisers boycott of Facebook is an opportunity for publishers to tout t ...
- With Influencers And OTT, Tula's Strategy Soothes The Savage Sales Crisis
Brand Insider Podcast, Steve Smith - Friday, June 19, 2020
The company's online sales even made up for its lost brick-and-mortar sal ...
- Truman Reinvents Cleaning Solutions via a Hyper-Focused Customer D2C
The MediaPost Cases, Nina Lentini - Wednesday, June 17, 2020
Do we really need another cleaning product? In an industry that's alrea ...
- Facebook Won't Respond To Trump Posts, Zuckerberg Keeps Hands-Off Policy
Digital News Daily, Gavin O'Malley - Monday, June 1, 2020
Breaking ranks, several Facebook employees are using their own social-media accounts ...
- Skullcandy's 'Content-to-Commerce' Model Was Ready For A Crisis
Brand Insider Podcast, Steve Smith - Thursday, May 21, 2020
For headphone maker Skullcandy, its "Mood Boost" campaign and product releases we ...
- Video Chat App Houseparty Hit With Privacy Lawsuit
Digital News Daily, Wendy Davis - Wednesday, April 22, 2020
Houseparty is being sued for allegedly sharing data about users' devices wi ...
- Puppo's Unique Strategy Spikes Organic Search By 144%
MediaPost Connect, Nina Lentini - Friday, April 10, 2020
"Our target audience is people who care about personalization for their pe ...
- Business App Category Soars As Global Population Works From Home
Digital News Daily, Gavin O'Malley - Tuesday, March 31, 2020
A standout among apps, demand for Zoom's Cloud Meetings service has explod ...
- WeWork Unloading Meetup Amid Meet-Up Decline
Social Media Insider, Gavin O'Malley - Tuesday, March 31, 2020
It's not clear yet whether Meetup plans to adjust its mission ...
- Due To Pandemic, LinkedIn Expects Spike In Users, Drop In Advertisers
Digital News Daily, Gavin O'Malley - Friday, March 27, 2020
Usership is predicted to rise as professionals are forced to find oth ...