- How Video Ads On The Cheap Led To Millions In Sales
Show Daily: Videos, Staff Writers - Monday, October 28, 2019
Gravity Blanket's Karalyn Zamora explains how the brand has learned a l ...
- From Print (Yes, Print!) To (At Least) Social
Show Daily: Videos, Staff Writers - Monday, October 28, 2019
When Erin Killion, Director of Media at B2B agency Point to Poin ...
- Sleep Number Uses Content To Draw Customers In
The MediaPost Cases, Nina Lentini - Friday, October 25, 2019
I t developed longer-form branded content with a three-part series about play ...
- Sleep Number Guides Viewers Down Funnel With Long-form Content
Show Daily, Nina Lentini - Tuesday, October 22, 2019
Sleep Number, which produces adjustable and smart beds, was creating short-form vide ...
- Craftsman Leverages Ad Unit Tech In Dream Garage Contest To Build Awareness In Canada
The MediaPost Cases, Nina Lentini - Wednesday, October 2, 2019
The contest was built into interactive digital display that allowed users ...
- TBS' 'Miracle Workers' Pulls Out The Stops On Social
The MediaPost Cases, Nina Lentini - Wednesday, October 2, 2019
It spread heavenly love across all of its social channels with thoughtf ...
- Tim Horton's Brings Kenya's Ice Hockey Team To Canada
The MediaPost Cases, Nina Lentini - Wednesday, October 2, 2019
The brand searched for a new way to celebrate Canadians' commitment ...
- Frank's RedHot Sauce Tweets Its Way To Red-hot Results
The MediaPost Cases, Nina Lentini - Tuesday, October 1, 2019
People were invited to use emojis on Twitter to pair the chi ...
- Netflix Converts Doubters Into Early Evangelists
The MediaPost Cases, Nina Lentini - Tuesday, October 1, 2019
A three-phase, constantly evolving launch campaign excited fans of the genre, amplifi ...
- Xfinity's 'Project Dead Zone' Takes Best In Show
The MediaPost Cases, Nina Lentini - Monday, September 30, 2019
A paranormal investigation powered by Xfinity xFi Pods on Twitter Live w ...
- IHOP Turns Itself Inside Out To Call Attention To Its Burgers
The MediaPost Cases, Nina Lentini - Tuesday, September 10, 2019
To get America to pay attention to its launch, and to pro ...
- Facebook Wants Court To Reconsider 'Faceprints,' Toss Privacy Claims
Digital News Daily, Wendy Davis - Friday, September 6, 2019
Facebook is asking the 9th Circuit Court of Appeals to rethink ...
- Rust-Oleum 'Lets Go,' Wins Higher Brand Lift, Longer Life
The MediaPost Cases, Nina Lentini - Friday, September 6, 2019
"We weren't talking like a brand. We wanted to make it simple ...
- Verizon Sells Tumblr To Automattic
Digital News Daily, Gavin O'Malley - Tuesday, August 13, 2019
Verizon reportedly got about $3 million for the struggling social network ...
- Organic Valley Puts Fitbits On Cows
The MediaPost Cases, Nina Lentini - Tuesday, July 16, 2019
Organic Valley was finally hitting a point of breakthrough in awareness. ...
- Facebook Hangs Tough, For Now
Social Media Insider, Gavin O'Malley - Wednesday, June 26, 2019
The tech titan posted a 9% year-over-year increase in users in t ...
- Facebook Promotes Independent Oversight Body For Content Policy
Digital News Daily, Gavin O'Malley - Monday, June 24, 2019
Facebook wants to handpick the initial members of a board comprising abo ...
- Facebook Wants D.C. Appellate Court To Toss Suit Over Cambridge Analytica
Digital News Daily, Wendy Davis - Thursday, June 6, 2019
Facebook argues it can't be hauled into a Washington, D.C. court ov ...
- AWeber Gives Entrepreneurs Leg-up With Curate
The MediaPost Cases, Nina Lentini - Wednesday, May 22, 2019
Users can leave their laptop at home, easily write emails, and foll ...
- IAB Releases User-Generated Content Guide For Marketers
Digital News Daily, Alex Weprin - Wednesday, May 15, 2019
The IAB has had an "important shift in thinking" when looking ...
- Facebook Denies It Is A Monopoly
Digital News Daily, Gavin O'Malley - Monday, May 13, 2019
Company exec Nick Clegg claims Facebook has ample competition, both in digit ...
- Instagram Is Now Target Of Fake News, Abuse
Social Media Insider, Gavin O'Malley - Wednesday, May 8, 2019
Parent company Facebook is now rushing to preserve the integrity of Instagram ...
- Watchdog Faults Facebook Over Mobile App
Digital News Daily, Wendy Davis - Friday, May 3, 2019
The self-regulatory watchdog Children's Advertising Review Unit has found that Facebook didn ...
- The Massive Multiplayer Online Role-Playing Massacre
RTBlog, Joe Mandese - Monday, April 29, 2019
For a generation raised on massive multiplayer shooter games, the combination ...
- Cross-Channel Digital Attribution Is The Way Of The Future
Show Daily, Nina Lentini - Monday, April 29, 2019
With multi-touch attribution, said Crispin Sheridan, VP digital and social optimization, SA ...
- Social Acceleration Contributes To Shorter Attention Spans
Social Media Insider, Gavin O'Malley - Wednesday, April 17, 2019
The researchers determined that more content being produced in less time ...
- Snapchat Growth Downgraded: Will Lose Users, Share Of Social Media
Research Intelligencer, Joe Mandese - Wednesday, April 10, 2019
eMarketer's digital media statsmasters have lowered their user growth estimates for Snapcha ...
- Pinterest Planning June IPO
Around the Net In Digital, Gavin O'Malley - Friday, February 22, 2019
Pinterest is planning its IPO for June, and hopes to raise rough ...
- BMW Celebrates Diversity To Showcase Sporty X2 Model
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
The LGBTQ community, possessing a bold and rebellious mindset to live li ...
- YouTube, Instagram Among Most Popular Social Video Platforms For Gen Z, Millennials
Digital News Daily, Alex Weprin - Thursday, January 24, 2019
Research finds Instagram is particularly strong among Gen Z, becoming a mo ...