- WeWork Unloading Meetup Amid Meet-Up Decline
Social Media Insider, Gavin O'Malley - Tuesday, March 31, 2020
It's not clear yet whether Meetup plans to adjust its mission ...
- Due To Pandemic, LinkedIn Expects Spike In Users, Drop In Advertisers
Digital News Daily, Gavin O'Malley - Friday, March 27, 2020
Usership is predicted to rise as professionals are forced to find oth ...
- Social News Consumers Least Likely To Read About COVID-19
Publishing Insider, - Thursday, March 26, 2020
People who mostly depend on social media for news only make ...
- Pandemic Shifts Consumers To Electronic Media
Research Intelligencer, - Wednesday, March 25, 2020
Web browsing has tended to surge by 70% from the early sta ...
- Consumers Hoard Cash As Brands Appeal To Work-From-Home Situation
Data & Programmatic Insider, Laurie Sullivan - Sunday, March 22, 2020
A McKinsey & Company study released this weekend reveals that 42% belie ...
- P&G's Secret Backs 'Play For Equal Pay' For Women
MediaPost Connect, Nina Lentini - Wednesday, March 4, 2020
Secret also saw increased brand favorability and purchase intent. ...
- Mini USA Brings Retail To Consumer, Bumps Test Drives With Invitation To Tweet
The MediaPost Cases, Nina Lentini - Friday, February 14, 2020
It was the first ever, on-demand social media pilot that gave consume ...
- TBS Gets Heavenly Results With Social Campaigns
The MediaPost Cases, Nina Lentini - Friday, January 17, 2020
When some of the main cast was a little less socially activ ...
- Creative Gets Political Operatives Around Ad Bans
Show Daily, Nina Lentini - Thursday, January 16, 2020
In navigating the new social "etiquette," political operatives haven't got any answe ...
- Select Instagram Users Can Access Messages Via Desktop
Digital News Daily, Gavin O'Malley - Tuesday, January 14, 2020
For Facebook, the test appears to be part of a bigger pu ...
- Q&A With Ryan Thompson, The DCCC's Chief Digital Officer
MediaPost Connect, Nina Lentini - Tuesday, January 7, 2020
Ryan Thompson will speak on "Navigating the New Social 'Etiquette'" at Marketin ...
- Survey: Social Media Will Be Leading Marketing Channel by 2029
Research Intelligencer, - Friday, December 20, 2019
While 14% of surveyed digital commerce leaders consider social commerce the mo ...
- Facebook, Google Drop In Best-Places-To-Work Rankings
Digital News Daily, Gavin O'Malley - Wednesday, December 11, 2019
Suffering the steepest decline, Facebook fell from seventh place last year ...
- LinkedIn To Ask Supreme Court To Intervene In Scraping Battle With HiQ
Digital News Daily, Wendy Davis - Friday, November 15, 2019
Microsoft's LinkedIn plans to ask the U.S. Supreme Court to review ...
- Case Study: Frank's Hot Sauce Wins Super Bowl (No S#!t)
MediaPost Connect, Nina Lentini - Tuesday, October 29, 2019
Among the results, the brand won the Twitter #Interception Grand Prize f ...
- Mall Of America Is A Case Study In Smart Profiling
Show Daily: Videos, Staff Writers - Monday, October 28, 2019
Ciceron's Ashley Evenson and Mall of America's Sara Johnson share with y ...
- How Video Ads On The Cheap Led To Millions In Sales
Show Daily: Videos, Staff Writers - Monday, October 28, 2019
Gravity Blanket's Karalyn Zamora explains how the brand has learned a l ...
- From Print (Yes, Print!) To (At Least) Social
Show Daily: Videos, Staff Writers - Monday, October 28, 2019
When Erin Killion, Director of Media at B2B agency Point to Poin ...
- Sleep Number Uses Content To Draw Customers In
The MediaPost Cases, Nina Lentini - Friday, October 25, 2019
I t developed longer-form branded content with a three-part series about play ...
- Sleep Number Guides Viewers Down Funnel With Long-form Content
Show Daily, Nina Lentini - Tuesday, October 22, 2019
Sleep Number, which produces adjustable and smart beds, was creating short-form vide ...
- Craftsman Leverages Ad Unit Tech In Dream Garage Contest To Build Awareness In Canada
The MediaPost Cases, Nina Lentini - Wednesday, October 2, 2019
The contest was built into interactive digital display that allowed users ...
- TBS' 'Miracle Workers' Pulls Out The Stops On Social
The MediaPost Cases, Nina Lentini - Wednesday, October 2, 2019
It spread heavenly love across all of its social channels with thoughtf ...
- Tim Horton's Brings Kenya's Ice Hockey Team To Canada
The MediaPost Cases, Nina Lentini - Wednesday, October 2, 2019
The brand searched for a new way to celebrate Canadians' commitment ...
- Frank's RedHot Sauce Tweets Its Way To Red-hot Results
The MediaPost Cases, Nina Lentini - Tuesday, October 1, 2019
People were invited to use emojis on Twitter to pair the chi ...
- Netflix Converts Doubters Into Early Evangelists
The MediaPost Cases, Nina Lentini - Tuesday, October 1, 2019
A three-phase, constantly evolving launch campaign excited fans of the genre, amplifi ...
- Xfinity's 'Project Dead Zone' Takes Best In Show
The MediaPost Cases, Nina Lentini - Monday, September 30, 2019
A paranormal investigation powered by Xfinity xFi Pods on Twitter Live w ...
- IHOP Turns Itself Inside Out To Call Attention To Its Burgers
The MediaPost Cases, Nina Lentini - Tuesday, September 10, 2019
To get America to pay attention to its launch, and to pro ...
- Facebook Wants Court To Reconsider 'Faceprints,' Toss Privacy Claims
Digital News Daily, Wendy Davis - Friday, September 6, 2019
Facebook is asking the 9th Circuit Court of Appeals to rethink ...
- Rust-Oleum 'Lets Go,' Wins Higher Brand Lift, Longer Life
The MediaPost Cases, Nina Lentini - Friday, September 6, 2019
"We weren't talking like a brand. We wanted to make it simple ...
- Verizon Sells Tumblr To Automattic
Digital News Daily, Gavin O'Malley - Tuesday, August 13, 2019
Verizon reportedly got about $3 million for the struggling social network ...