- Hendrick's Gin Takes To The Forest
Marketing Daily, Karl Greenberg - Friday, December 23, 2011
The brand's effort positions it as a whimsical, somewhat quirky spirit, who ...
- Q&A: Felix Palau Talks Tecate
Marketing Daily, Karl Greenberg - Monday, December 5, 2011
On fight night, "Marketing Daily" caught up with Felix Palau, VP marketi ...
- Holiday Liquor Spots: Yellow Tail Jumps Ahead
Marketing Daily, Karlene Lukovitz - Wednesday, November 23, 2011
Scores of Yellow Tail bottles gobble away as they scramble to arran ...
- Ultimat Vodka Facebook App Audits Your Social Life
Marketing Daily, Karlene Lukovitz - Friday, November 18, 2011
The app employs Face.com's facial recognition API and access to the network ...
- Smirnoff Gets Funky With Fluffy Flavors
Around the Net In Brand Marketing, Karl Greenberg - Friday, November 18, 2011
Smirnoff, sold by Diageo, is rolling out Fluffed Marshmallow and Whipped Cre ...
- Patron Sponsors Live Studios, Auctions For The Arts
Marketing Daily, Karlene Lukovitz - Wednesday, November 16, 2011
And one artist's work will be used in a Patron print ...
- Irish Abound In Tullamore Dew Campaign
Marketing Daily, Karl Greenberg - Thursday, November 10, 2011
William Grant & Sons Ltd. is in the midst of a multimillion-doll ...
- A-B Asks Starcom To Be Its Planning Bud
MediaDailyNews, Steve McClellan - Friday, November 4, 2011
Big brewer Anheuser-Busch, the St. Louis-based subsidiary of A-B InBev, has select ...
- Tecate Stays In Ring, Thanks To Great Latino Boxers
Marketing Daily, Karl Greenberg - Wednesday, October 26, 2011
It makes sense to be in the sport for two reasons: boxi ...
- Rappers Rhyme About, Have Deals With Alcohol Brands? Art Or Advertising?
Around the Net In Brand Marketing, Karl Greenberg - Friday, October 21, 2011
Researchers at the University of Pittsburgh School of Medicine parsed 793 son ...
- El Jimador To Ask For Change In Soccer's Rules
Marketing Daily, Karl Greenberg - Wednesday, October 19, 2011
El Jimador tequila is launching a soccer-themed consumer contest, which will awa ...
- Cabo Wabo Video Stars Mick Fleetwood, Nicole Atkins
Marketing Daily, Karlene Lukovitz - Thursday, October 13, 2011
Fleetwood Mac founder Mick Fleetwood and rising singer-songwriter Nicole Atkins are t ...
- Ultimat Vodka 'Balance' Campaign Targets Type A's
Marketing Daily, Karlene Lukovitz - Wednesday, October 5, 2011
The marketing is kicking off with ads in consumer and trade pri ...
- Diageo Launches International Campaign For Johnnie Walker
Around the Net In Brand Marketing, Karl Greenberg - Friday, September 30, 2011
Johnnie Walker is launching a new marketing campaign in Brazil, Bulgaria, Greec ...
- Industry Council Offers Guidelines For Spirits Marketing
Marketing Daily, Karl Greenberg - Wednesday, September 21, 2011
The Distilled Spirits Council of the United States (DISCUS) has issued n ...
- Facebook Boosts Diageo Advertising Program
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, September 20, 2011
Diageo, owner of drinks brands including Baileys, Guinness, and Smirnoff, plans ...
- New Amsterdam Gin Signs With Falcons
Marketing Daily, - Monday, September 12, 2011
New Amsterdam Gin and the Atlanta Falcons have announced a sponsorship agreeme ...
- Crown Imports Chooses Goodby
Marketing Daily, - Sunday, September 11, 2011
Crown Imports has named Goodby, Silverstein & Partners, a unit of t ...
- Jack Daniels Sets Six Guinness World Records
Marketing Daily, - Wednesday, September 7, 2011
In another in a series of promotions celebrating the 161st birthday ...
- Grey Goose Sponsors U.S. Open
Marketing Daily, - Monday, August 29, 2011
Grey Goose is returning for a fifth year as a promotional partn ...
- Jack Daniel's Teams With Zac Brown Band
Marketing Daily, Karlene Lukovitz - Tuesday, August 23, 2011
Jack Daniel's and the Zac Brown Band (ZBB) have announced a partnersh ...
- Material Girl Inks Deal With No. 1 Global Vodka Brand
Around the Net In Brand Marketing, Nina Lentini - Friday, August 19, 2011
Madonna, who turned 53 this week, is the newest celebrity booze endorse ...
- Beam Unveils New Logo for New Name
Marketing Daily, - Tuesday, August 16, 2011
Anticipating its spin-off as a separate, publicly traded company from Fortune Bran ...
- Hyatt, Absolut Sponsor GayCities' 'Answers'
Marketing Daily, Tanya Gazdik - Thursday, August 4, 2011
As part of the launch, Hyatt will tap their concierges around t ...
- Beer, Wine, Spirits Sales Uptrend
Marketing Daily, - Friday, July 29, 2011
Sales for all three alcohol categories in food, mass and drug retaile ...
- Stoli Sponsors Social Media Band Contest
Marketing Daily, Tanya Gazdik - Tuesday, July 19, 2011
Fans are encouraged to go to the page and check out t ...
- Cricketer David Boon Signs With Canadian Club
Around the Net In Brand Marketing, Karl Greenberg - Monday, July 18, 2011
David Boon, who is evidently famous (or notorious) for imbibing more be ...
- Grey Goose Taps
Around the Net In Brand Marketing, Karl Greenberg - Friday, July 1, 2011
Bacardi Limited's premium vodka, Grey Goose, has tapped R/GA as its glob ...
- Bacardi Campaign Using Live Nation Platforms
Marketing Daily, Karlene Lukovitz - Friday, June 24, 2011
In an extension of its "Bacardi Together" campaign, Bacardi rum has launch ...
- Pernod Ricard Looks For Higher European Market Share
Around the Net In Brand Marketing, Karl Greenberg - Friday, June 24, 2011
Pernod Ricard SA plans to increase its market share in Western Euro ...