- Southern Comfort Lime Launches Social Hub
Marketing Daily, Karlene Lukovitz - Wednesday, June 22, 2011
The concept: Helping SoCo fans to plan and interact throughout their nigh ...
- At Cannes: Diageo CMO On Brand Strategy
Marketing Daily, Joe Mandese - Tuesday, June 21, 2011
During Monday's Media Festival sessions, Diageo CMO Andy Fennell reminded attendees th ...
- Stoli: Go 'F' Yourself
Marketing Daily, - Thursday, May 26, 2011
Given that even a suggestion of profanity (never mind actual profanity) ...
- Diageo Reportedly Looking To Buy Jose Cuervo
Around the Net In Brand Marketing, Karl Greenberg - Thursday, May 26, 2011
British spirits holding company Diageo is in talks to buy family-owned Jo ...
- Bacardi Campaign Brings It All Together
Marketing Daily, Karlene Lukovitz - Tuesday, May 24, 2011
An anchor of the new campaign is a 30-second TV spot, "Inventions ...
- Grey Goose TV Spot Backs New Facebook Initiatives
Marketing Daily, Karlene Lukovitz - Tuesday, May 17, 2011
The television buy and supporting digital and other media (including streaming vide ...
- Chivas Loyalty Program Using 2D Barcodes, Multimedia
Marketing Daily, Karlene Lukovitz - Wednesday, May 11, 2011
To launch its "Chivas Brotherhood" loyalty program, Pernod Ricard's Chivas Regal ...
- Maker's Mark Launches First TV Campaign
Marketing Daily, Karlene Lukovitz - Tuesday, May 10, 2011
Print and out-of-home will remain Maker's Mark's dominant advertising media for t ...
- Stoli Has Four Shops To Choose From For Global Creative After Ogilvy
Around the Net In Brand Marketing, Karl Greenberg - Friday, May 6, 2011
Stolichnaya is in its final four in a search for a glob ...
- Alcohol Brands Buying Ads On Twitter
Around the Net In Brand Marketing, Thom Forbes - Wednesday, May 4, 2011
Promoted Tweets now include booze because older people are tweeting. ClickZ repor ...
- Television Ads For Alcoholic Beverages Raise Favorability But Also Binge Drinking
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, May 3, 2011
New data revealed at a conference on pediatric medicine may give ammuniti ...
- Jack Daniel's Honey Builds Buzz Across Platforms
Marketing Daily, Karlene Lukovitz - Saturday, April 30, 2011
Introducing more women as well as men age 21 to 29 in ...
- New SKU Of Colt 45 Features Snoop Dogg, Gets Flack
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, April 19, 2011
Colt 45's new Blast fruit-flavored beverage features the rapper Snoop Dogg appeari ...
- Cheers: Alcoholic Beverage Sales Improving
Marketing Daily, Karlene Lukovitz - Wednesday, April 6, 2011
BIG reports that distilled spirits and wine both saw gains last yea ...
- Diageo: New Agency Model; Eyeing Cuervo?
Marketing Daily, - Wednesday, April 6, 2011
Alcoholic beverage giant Diageo is abandoning the concept of designating a "lea ...
- Three Olives Vodka Launches $10M Campaign
Marketing Daily, Tanya Gazdik - Tuesday, March 29, 2011
The animated campaign, which includes six 30-second and 15-second spots, is fr ...
- Diageo May Bid On Jose Cuervo
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, March 22, 2011
Diageo may be looking to make a $2 billion bid on tequi ...
- Jim Beam Presents 'Live Music Series'
Marketing Daily, Tanya Gazdik - Friday, March 18, 2011
A video message from Kid Rock is included on the microsite promoti ...
- Who Drinks Vodka?
Marketing Daily, - Thursday, March 17, 2011
Top 10 DMAs in which reside adults who drank Vodka in t ...
- Balvenie Scotch Takes The High Road
Marketing Daily, Karl Greenberg - Tuesday, March 8, 2011
The company is getting its message about being a handcrafted brand ...
- Tanqueray, Zagat Team On Free IPhone App
Marketing Daily, Karlene Lukovitz - Tuesday, March 8, 2011
The app, which can be downloaded from the travel section of t ...
- FTC Announces Alcohol Industry Study
Marketing Daily, - Tuesday, March 8, 2011
The Federal Trade Commission plans to launch a study of the alcohol ...
- Southern Comfort Mardi Gras Promo Taps Foursquare
Marketing Daily, - Monday, March 7, 2011
Brown-Forman's Southern Comfort brand is celebrating its roots during Mardi Gras wi ...
- Oscar De La Hoya Laces Up For Tres Generaciones
Marketing Daily, Karl Greenberg - Thursday, March 3, 2011
Tres Generaciones Tequila has signed a long-term partnership with retired boxer, futu ...
- Tecate Back As Toyota Grand Prix Sponsor
Marketing Daily, - Monday, February 28, 2011
Tecate Light, and Tecate are running their 10th consecutive sponsorship of t ...
- Southern Comfort Embraces The Digital Mix
Around the Net In Brand Marketing, Karl Greenberg - Monday, February 28, 2011
Southern Comfort's new campaign, timed with Mardi Gras in New Orleans ...
- Rums Of P.R. Effort Promos Brands, Puerto Rico
Marketing Daily, Karl Greenberg - Wednesday, February 23, 2011
The new effort, which extols consumers to "Just Think, Puerto Rican Rum ...
- Diageo Close To Acquisition Of Turkish Spirits Maker
Around the Net In Brand Marketing, Karl Greenberg - Monday, February 21, 2011
Turkish spirits company Mey Icki Sanayi ve Ticaret AS is on t ...
- Finlandia Intros Facebook Mixology School
Marketing Daily, - Tuesday, February 8, 2011
Finlandia Vodka has created a "Finnishing School," accessible through a special t ...
- Herradura Looks To Leverage Its Premium Tequila
Marketing Daily, Karl Greenberg - Monday, February 7, 2011
Ruben Aceves Vidrio says that while the brand has been around ...