- Betway Selects M+C Saatchi Sport & Entertainment As Agency Partner
MAD, Fern Siegel - Thursday, February 19, 2026
The agency's remit is a global sponsorship campaign. ...
- MLB Taps Mountain Dew Baja Blast As Official Soda For 2026 Season
Marketing Daily, Teresa Buyikian - Thursday, February 19, 2026
Mountain Dew is planning a season-long promotion "tied to the biggest ho ...
- Ford Partners With LPGA Tour
Marketing Daily, Tanya Gazdik - Tuesday, February 17, 2026
Rather than focusing solely on brand visibility, Ford will use its stat ...
- NBA Team Valuations Spike, Driven By Rising TV Advertising
TV Watch, Wayne Friedman - Monday, February 16, 2026
In the broader picture for the 2025-26 season, total league-wide revenue wi ...
- Focus Shifts From Super Bowl To Olympics
Marketing Daily - Top of the News, Tanya Gazdik - Sunday, February 8, 2026
Ralph Lauren, Starbucks and Honda are among the brands activating around t ...
- NFL Teams Make 8% Sponsorship Revenue Gains To $2.7B
Television News Daily, Wayne Friedman - Friday, February 6, 2026
The NFL has added 440 new brands across all its teams. T ...
- NHL Fan Festival Kicks Off Stadium Series
Marketing Daily, Tanya Gazdik - Thursday, January 29, 2026
New partners activating at this year's event include the United States Post ...
- Ad Industry Descends On Davos
Performance Marketing Insider, Laurie Sullivan - Tuesday, January 20, 2026
Publicis Groupe is listed as a partner for the World Economic For ...
- USPS Signs On As NHL's Official Shipping Sponsor
Marketing Daily, Tanya Gazdik - Thursday, January 15, 2026
The two organizations will also collaborate on original content and storytelling acro ...
- NORAD Santa Tracker Turns 70, Gets Help From AI Elves
MediaDailyNews, Laurie Sullivan - Wednesday, December 24, 2025
NORAD and Google have independently integrated generative AI on their respective San ...
- Mariah Carey Set To Open '26 Olympics As Sponsors Accelerate Activations
Marketing Daily, Sarah Mahoney - Tuesday, December 16, 2025
Airbnb, P&G, Coca-Cola and NBCUniversal move early to turn Milano Cortina in ...
- Australian Open Hosts CMO Forum
Marketing Daily, Tanya Gazdik - Thursday, December 11, 2025
Topics include the "festivalization" of sports, emerging technologies, fan experience innovation a ...
- Mercedes-Benz, Peloton, Moet & Chandon Activate At Las Vegas Grand Prix
Marketing Daily, Tanya Gazdik - Monday, November 24, 2025
Mercedes-Benz USA projected 360-degree designs on The Sphere in Las Vegas usi ...
- World Cup 2026: Rising Sponsor Dollars For 13 Host Markets
Advanced TV Insider, Wayne Friedman - Wednesday, November 12, 2025
Over the last three years, 765 brands in 13 markets have plac ...
- TikTok To Honor U.S. Creators Ahead Of Sell-off
MediaDailyNews, Colin Kirkland - Monday, November 3, 2025
TikTok plans to host its first live U.S. awards show at t ...
- Mini USA Sponsors Red Bull Dance Competition
Marketing Daily, Tanya Gazdik - Sunday, October 12, 2025
tTe sponsorship included four custom display cars designed by Red Bull Ambassad ...
- NBCU Nears NBA Sellout, Closes 170 Ad Deals
Television News Daily, Wayne Friedman - Monday, October 6, 2025
NBCU has signed on 170 advertisers for its first season of t ...
- Amazon, FanDuel Team For 'NBA On Prime' Sponsorship
Television News Daily, Wayne Friedman - Tuesday, September 30, 2025
The 'NBA on Prime" sponsorship deal includes new bet tracking and 'Od ...
- Jim Beam Sponsors Cadillac Formula 1 Team
Marketing Daily, Tanya Gazdik - Thursday, September 25, 2025
Sponsorship between spirits company and vehicle manufacturer may seem unusual, but ...
- AI Has Growing Role In Helping People Choose What To Buy Online
Research Intelligencer, Robert Williams - Monday, September 22, 2025
Meanwhile, nearly half of shoppers are skeptical of sponsored products, and mo ...
- UK's Genius Sports Acquires Boston-Based Sports Innovation Lab
MAD, Steve McClellan - Thursday, September 18, 2025
Genius Sports is the main data aggregator for sports leagues around t ...
- Amazon Giving Free Cloud Cleanroom Service To All Sponsored Campaign Advertisers
MediaDailyNews, Laurie Sullivan - Thursday, September 18, 2025
Amazon Ads will give advertisers running any of its sponsored ad campaig ...
- Protests Disrupt Pro Cycling: Brand, Advertiser Concerns
TV Watch, Wayne Friedman - Thursday, September 18, 2025
TV viewers witnessed thousands of protesters jamming the roads during the la ...
- YouTube In-Stream Shopping To Change Creator Monetization
MediaDailyNews, Colin Kirkland - Tuesday, September 16, 2025
YouTube's new features are designed to help creators and advertisers make mon ...
- Fashion Brands Battle It Out At US Open
Marketing Daily - Top of the News, Tanya Gazdik - Tuesday, September 2, 2025
Today's stars are as likely to be aligned with fashion houses ...
- NBC Sells Out Super Bowl, 90% Of Regular NFL Season
Television News Daily, Wayne Friedman - Wednesday, September 3, 2025
The upcoming NFL season "marks the highest grossing season to date f ...
- Purina First Pet-Related U.S. Soccer Sponsor
Marketing Daily, Tanya Gazdik - Wednesday, August 27, 2025
A national campaign will celebrate the human-pet bond. The deal also includ ...
- Netflix Wraps Upfront With 'Doubled Commitments'
Television News Daily, Wayne Friedman - Thursday, August 14, 2025
Netflix said its results were in line with expectations. Growing brand categori ...
- TikTok Invites Creators To Monetize Hospitality
MediaDailyNews, Colin Kirkland - Monday, August 11, 2025
TikTok Go enables creators to earn commission-based payouts and sponsored perks wh ...
- Uber Partners With LA28 Olympic, Paralympic Games
Marketing Daily - Top of the News, Tanya Gazdik - Thursday, July 10, 2025
Uber will also support NBCUniversal's coverage of the LA28 Games as we ...