- Mini USA Sponsors Red Bull Dance Competition
Marketing Daily, Tanya Gazdik - Sunday, October 12, 2025
tTe sponsorship included four custom display cars designed by Red Bull Ambassad ...
- NBCU Nears NBA Sellout, Closes 170 Ad Deals
Television News Daily, Wayne Friedman - Monday, October 6, 2025
NBCU has signed on 170 advertisers for its first season of t ...
- Amazon, FanDuel Team For 'NBA On Prime' Sponsorship
Television News Daily, Wayne Friedman - Tuesday, September 30, 2025
The 'NBA on Prime" sponsorship deal includes new bet tracking and 'Od ...
- Jim Beam Sponsors Cadillac Formula 1 Team
Marketing Daily, Tanya Gazdik - Thursday, September 25, 2025
Sponsorship between spirits company and vehicle manufacturer may seem unusual, but ...
- AI Has Growing Role In Helping People Choose What To Buy Online
Research Intelligencer, Robert Williams - Monday, September 22, 2025
Meanwhile, nearly half of shoppers are skeptical of sponsored products, and mo ...
- UK's Genius Sports Acquires Boston-Based Sports Innovation Lab
MAD, Steve McClellan - Thursday, September 18, 2025
Genius Sports is the main data aggregator for sports leagues around t ...
- Amazon Giving Free Cloud Cleanroom Service To All Sponsored Campaign Advertisers
MediaDailyNews, Laurie Sullivan - Thursday, September 18, 2025
Amazon Ads will give advertisers running any of its sponsored ad campaig ...
- Protests Disrupt Pro Cycling: Brand, Advertiser Concerns
TV Watch, Wayne Friedman - Thursday, September 18, 2025
TV viewers witnessed thousands of protesters jamming the roads during the la ...
- YouTube In-Stream Shopping To Change Creator Monetization
MediaDailyNews, Colin Kirkland - Tuesday, September 16, 2025
YouTube's new features are designed to help creators and advertisers make mon ...
- Fashion Brands Battle It Out At US Open
Marketing Daily - Top of the News, Tanya Gazdik - Tuesday, September 2, 2025
Today's stars are as likely to be aligned with fashion houses ...
- NBC Sells Out Super Bowl, 90% Of Regular NFL Season
Television News Daily, Wayne Friedman - Wednesday, September 3, 2025
The upcoming NFL season "marks the highest grossing season to date f ...
- Purina First Pet-Related U.S. Soccer Sponsor
Marketing Daily, Tanya Gazdik - Wednesday, August 27, 2025
A national campaign will celebrate the human-pet bond. The deal also includ ...
- Netflix Wraps Upfront With 'Doubled Commitments'
Television News Daily, Wayne Friedman - Thursday, August 14, 2025
Netflix said its results were in line with expectations. Growing brand categori ...
- TikTok Invites Creators To Monetize Hospitality
MediaDailyNews, Colin Kirkland - Monday, August 11, 2025
TikTok Go enables creators to earn commission-based payouts and sponsored perks wh ...
- Uber Partners With LA28 Olympic, Paralympic Games
Marketing Daily - Top of the News, Tanya Gazdik - Thursday, July 10, 2025
Uber will also support NBCUniversal's coverage of the LA28 Games as we ...
- Limited Ad-Supported TV, Media: More Opportunity For Branded Entertainment?
TV Watch, Wayne Friedman - Monday, June 30, 2025
Netflix's "Happy Gilmore 2," which debuts July 25, has U.S. Bank ...
- NBA Sponsorships Equal Big Business, Right Down To The Bubbly
Marketing Daily - Top of the News, Tanya Gazdik - Thursday, June 19, 2025
Sponsorships are the second-biggest source of revenue for the NBA and i ...
- Lakers' Record $10B Sale Shows High Brand Value
Television News Daily, Wayne Friedman - Thursday, June 19, 2025
The Buss family sold its stake to Mark Walter, CEO of T ...
- 'The Guardian US' Is Media Sponsor Of Climate Film Festival In New York
Publishers Daily, Ray Schultz - Tuesday, June 17, 2025
"Guardian" journalists will participate in the Climate Film Festival event, which occu ...
- NHL Teams See 9% Sponsorship Revenue Hike To $1.5B
Television News Daily, Wayne Friedman - Thursday, June 12, 2025
Year-over-year, 500 new brands have made deals with the NHL, with finan ...
- Reynolds, Jackman Take On Sailing World In New Venture
Mediapsssst, Richard Whitman - Thursday, June 5, 2025
Today they announced they have joined forces as new co-owners of Australia ...
- NBA Scores 8% More Sponsorship Revenue, To $1.6B This Season
Television News Daily, Wayne Friedman - Thursday, June 5, 2025
The number of brand deals has leveled off, but spending per de ...
- Quick-Response Social Content: AT&T Leverages Its Partnership With NBA Superstar
Marketing Daily, Danielle Oster - Tuesday, June 3, 2025
The company shared a video from Shai Gilgeous-Alexander's mother, Charmaine, in respon ...
- Genesis Sponsors 'And Just Like That' Companion Series
Marketing Daily, Tanya Gazdik - Sunday, June 1, 2025
The automaker's inclusion is a natural extension of the brand's passion f ...
- MLB Backs Women's Pro Softball
Marketing Daily - Top of the News, Tanya Gazdik - Sunday, June 1, 2025
MLB will assist with content, marketing and sales, events, distribution, editorial, a ...
- Mini USA Dives Into Miami Swim Week
Marketing Daily, Tanya Gazdik - Thursday, May 22, 2025
Three designers will showcase their creations on a wrapped Mini S, whi ...
- NHL Sponsors Go To Town For Stanley Cup
Marketing Daily, Tanya Gazdik - Thursday, May 8, 2025
In Canada, Hyundai is offering the "Race to the Cup Sales Even ...
- TikTok Updates Offer Brands Cultural Relevance
MediaDailyNews, Colin Kirkland - Tuesday, May 6, 2025
TikTok will use generative AI to place advertisers next to the t ...
- Ford, White Claw, Kroger Gear Up For Derby
Marketing Daily, Tanya Gazdik - Tuesday, April 29, 2025
This year's partners and brand experiences reflect the Derby's evolution, blending lega ...
- Amazon, Meta, YouTube Sponsor White House Egg Roll
Marketing Daily - Top of the News, Tanya Gazdik - Wednesday, April 23, 2025
For the first time in history, the White House solicited corporate sponso ...