- Uber Partners With LA28 Olympic, Paralympic Games
Marketing Daily - Top of the News, Tanya Gazdik - Thursday, July 10, 2025
Uber will also support NBCUniversal's coverage of the LA28 Games as we ...
- Limited Ad-Supported TV, Media: More Opportunity For Branded Entertainment?
TV Watch, Wayne Friedman - Monday, June 30, 2025
Netflix's "Happy Gilmore 2," which debuts July 25, has U.S. Bank ...
- NBA Sponsorships Equal Big Business, Right Down To The Bubbly
Marketing Daily - Top of the News, Tanya Gazdik - Thursday, June 19, 2025
Sponsorships are the second-biggest source of revenue for the NBA and i ...
- Lakers' Record $10B Sale Shows High Brand Value
Television News Daily, Wayne Friedman - Thursday, June 19, 2025
The Buss family sold its stake to Mark Walter, CEO of T ...
- 'The Guardian US' Is Media Sponsor Of Climate Film Festival In New York
Publishers Daily, Ray Schultz - Tuesday, June 17, 2025
"Guardian" journalists will participate in the Climate Film Festival event, which occu ...
- NHL Teams See 9% Sponsorship Revenue Hike To $1.5B
Television News Daily, Wayne Friedman - Thursday, June 12, 2025
Year-over-year, 500 new brands have made deals with the NHL, with finan ...
- Reynolds, Jackman Take On Sailing World In New Venture
Mediapsssst, Richard Whitman - Thursday, June 5, 2025
Today they announced they have joined forces as new co-owners of Australia ...
- NBA Scores 8% More Sponsorship Revenue, To $1.6B This Season
Television News Daily, Wayne Friedman - Thursday, June 5, 2025
The number of brand deals has leveled off, but spending per de ...
- Quick-Response Social Content: AT&T Leverages Its Partnership With NBA Superstar
Marketing Daily, Danielle Oster - Tuesday, June 3, 2025
The company shared a video from Shai Gilgeous-Alexander's mother, Charmaine, in respon ...
- Genesis Sponsors 'And Just Like That' Companion Series
Marketing Daily, Tanya Gazdik - Sunday, June 1, 2025
The automaker's inclusion is a natural extension of the brand's passion f ...
- MLB Backs Women's Pro Softball
Marketing Daily - Top of the News, Tanya Gazdik - Sunday, June 1, 2025
MLB will assist with content, marketing and sales, events, distribution, editorial, a ...
- Mini USA Dives Into Miami Swim Week
Marketing Daily, Tanya Gazdik - Thursday, May 22, 2025
Three designers will showcase their creations on a wrapped Mini S, whi ...
- NHL Sponsors Go To Town For Stanley Cup
Marketing Daily, Tanya Gazdik - Thursday, May 8, 2025
In Canada, Hyundai is offering the "Race to the Cup Sales Even ...
- TikTok Updates Offer Brands Cultural Relevance
MediaDailyNews, Colin Kirkland - Tuesday, May 6, 2025
TikTok will use generative AI to place advertisers next to the t ...
- Ford, White Claw, Kroger Gear Up For Derby
Marketing Daily, Tanya Gazdik - Tuesday, April 29, 2025
This year's partners and brand experiences reflect the Derby's evolution, blending lega ...
- Amazon, Meta, YouTube Sponsor White House Egg Roll
Marketing Daily - Top of the News, Tanya Gazdik - Wednesday, April 23, 2025
For the first time in history, the White House solicited corporate sponso ...
- Snap Goes Back To 'School,' Lets Brands Train Creators
MediaDailyNews, Colin Kirkland - Friday, April 11, 2025
Snapchat is inviting brands to sponsor its "Snap School" events - interacti ...
- Minute Maid Tapped As Official Juice Sponsor Of WWE
Marketing Daily, Danielle Oster - Thursday, April 10, 2025
The deal includes live events, a broadcast campaign, packaging, and an initiati ...
- BWH Hotels Partners With United Soccer League
Marketing Daily, Danielle Oster - Wednesday, April 9, 2025
BWH Hotels will be featured as a presenting partner for all 1 ...
- Mercedes-Benz Goes All-Out For Masters
Marketing Daily, Tanya Gazdik - Tuesday, April 8, 2025
"We're excited that the game of golf continues to diversify and appe ...
- Football Swaps Footlongs: Jersey Mike's Named NFL's Official Sub Sponsor
Marketing Daily, Teresa Buyikian - Monday, April 7, 2025
Under the agreement, Jersey Mike's replaces Subway as a sponsor, and wi ...
- As Partner Of Beyonce's Cowboy Carter Tour, Marriott Bonvoy Welcomes Beyhive
Marketing Daily, Danielle Oster - Thursday, April 3, 2025
The deal includes exclusive packages and curated concert experiences for Marriott Bonv ...
- Rockstar Energy Adds Formula Drift Driver Amanda Sorensen To Sports Roster
Marketing Daily, Danielle Oster - Tuesday, April 1, 2025
The 22-year-old is the latest in a series of motorsports drivers a ...
- Liquid Death Partners With MSG Family Of Companies
Marketing Daily, Danielle Oster - Tuesday, April 1, 2025
Brand will have a significant presence at venues including Madison Square Gard ...
- Ford, Detroit Lions Extend Partnership
Marketing Daily, Tanya Gazdik - Tuesday, April 1, 2025
The Detroit Lions posted a video featuring Coach Dan Campbell that announc ...
- College Athlete Sponsorship Deals Valued At More Than $1B
Television News Daily, Wayne Friedman - Wednesday, April 2, 2025
Apparel and accessories marketers made more than 470 deals from March 2024-Mar ...
- Oi Ocha Releases Limited-Edition Shohei Ohtani Bottle For MLB Opening Day
Marketing Daily, Danielle Oster - Friday, March 28, 2025
Partnership with Ohtani as a global brand ambassador began last year a ...
- Ford, Kentucky Derby Sign Multiyear Partnership
Marketing Daily, Tanya Gazdik - Wednesday, March 26, 2025
Ford will showcase vehicles assembled up the road in Louisville, Kentucky, su ...
- Five Primo Brands Named Official Waters Of Major League Baseball
Marketing Daily, Danielle Oster - Wednesday, March 26, 2025
The company partnered with four MLB stars to promote each of t ...
- Clif Bar Named Official Energy Bar Of Boston Marathon
Marketing Daily, Danielle Oster - Friday, March 21, 2025
The brand signed a three-year sponsorship agreement and is also kicking o ...