- Why Marketers Love To Run The ING NYC Marathon
Marketing: Sports, Barry Janoff - Tuesday, October 26, 2010
For title sponsor ING; principal sponsors including Asics, Continental Airlines, Foot Locke ...
- NBA Season Starts; Brands Already At Play
Marketing Daily, Karl Greenberg - Monday, October 25, 2010
Emilio Collins, SVP global marketing and partnerships for the league, says: " ...
- Buick Backs The #140 Conference
Marketing Daily, - Friday, October 22, 2010
Buick was sole automotive sponsor for the 140 Character Conference at t ...
- Vizio Tackles Rose Bowl Sponsorship
Marketing Daily, David Goetzl - Thursday, October 21, 2010
ESPN has cut a second deal that changes the lineup for t ...
- Vizio Tackles Rose Bowl Sponsorship
MediaDailyNews, David Goetzl - Wednesday, October 20, 2010
ESPN has cut a second deal that changes the lineup for t ...
- Q&A: Kia's Tim Chaney Eyes 4-Point Play
Marketing Daily, Karl Greenberg - Tuesday, October 19, 2010
"In the beginning of our relationship with the NBA a few yea ...
- Kia Extends Its Sponsorship Of The NBA
Marketing Daily, Karl Greenberg - Monday, October 18, 2010
The company's activities start with the Kia NBA Tip-Off '10, where t ...
- How Sponsorships Rise To The Top Of The Digital Media Selling Process
Marketing: Sports, Brian Grey - Tuesday, October 19, 2010
Ultimately, the success of the collaboration between a brand and publisher ...
- UPS Is Lead Sponsor For Nat Geo's 'Migrations'
MediaDailyNews, - Monday, October 18, 2010
UPS has signed on as a lead sponsor of National Geographic Channel ...
- Visa Launches New TV, Digital Media
Marketing Daily, Tanya Gazdik - Friday, October 15, 2010
The spots feature the "Never Miss a Super Bowl Club," a gro ...
- Lawsuit Stops Red Bull's Space-Dive Event
Around the Net In Brand Marketing, Thom Forbes - Wednesday, October 13, 2010
Red Bull is suspending a plan to sponsor a 20-mile-plus leap fr ...
- Nike Takes Away Reebok's NFL Apparel Contract
Around the Net In Brand Marketing, Thom Forbes - Wednesday, October 13, 2010
Nike is replacing Adidas AG's Reebok as the official uniform supplier f ...
- Marcal Small Steps Declares Itself Official Sponsor Of Fall Foliage
Around the Net In Brand Marketing, Thom Forbes - Wednesday, October 13, 2010
...
- Buick Extends Lifestyle Focus With '40-Under-40'
Marketing Daily, Karl Greenberg - Wednesday, October 13, 2010
The program makes Buick the sponsor of "40 Under 40," a cross-tit ...
- HP Has 'School Pride' In Sponsorship
Marketing Daily, - Monday, October 11, 2010
As the exclusive computer provider, HP will provide a wide range ...
- AT&T Gives N.Y. Red Bulls Wings
Marketing Daily, - Friday, October 8, 2010
As part of a multi-year agreement, the company will have its lo ...
- Stoli Signs With New Brooklyn Arena
Marketing Daily, - Friday, October 8, 2010
In addition to NETS Basketball, the Barclays Center, scheduled to open ...
- Honda Backs Austin City Limits Music Fest
Marketing Daily, - Friday, October 1, 2010
The three-day event brings in 130 bands on eight stages and dra ...
- BMW, Guggenheim Ink Global Culture Tour Deal
Marketing Daily, Karl Greenberg - Friday, October 1, 2010
A spokesperson says BMW won't use the program as a marketing platfor ...
- Mazda2 Backs Mayer Hawthorne National Tour
Marketing Daily, Karl Greenberg - Friday, October 1, 2010
Mazda's partnership involves daily blog posts and downloadable content, including the previous ...
- PGA Tour, GE In Sponsorship Talks
Around the Net In Media, Fern Siegel - Wednesday, September 29, 2010
General Electric is in discussions with the PGA Tour about a sponsorsh ...
- NASCAR Drives Sponsor Pitch
MediaDailyNews, David Goetzl - Monday, September 27, 2010
With a tough economy, NASCAR is using Advertising Week as a vehic ...
- Buick Juggles Pots, Pans On The Culinary Stage
Marketing Daily, Karl Greenberg - Friday, September 24, 2010
Buick has several pans on the stove to promote vehicles like t ...
- Marketing Risks Come With Sponsorship Territory
Marketing Daily, Karl Greenberg - Monday, September 27, 2010
The latest CMO Council study, "Doing Away With Foul Play," on marketer ...
- VW Takes To The Ice With N.Y. Rangers And MSG
Marketing Daily, Karl Greenberg - Wednesday, September 22, 2010
Volkswagen is sponsoring the New York Rangers for the 2010-11 season ...
- P&G Wants NFL To Tackle Problems Before Next Season
MediaDailyNews, David Goetzl - Tuesday, September 21, 2010
While the NFL and its players' union face a possible work stoppa ...
- Febreze Hits Road With National Football League
Marketing Daily, - Tuesday, September 14, 2010
The program, called Febreze Game Day Freshness Tour starts with NFL Kicko ...
- AnimalPlanet, Purina Dog Online Partnership
MediaDailyNews, Fern Siegel - Tuesday, September 14, 2010
AnimalPlanet.com and Purina have partnered to create custom online content. The effor ...
- Toyota Talks Tiny Football In Corporate NFL Push
Marketing Daily, Karl Greenberg - Friday, September 10, 2010
The broadcast, Web and social media use tongue-in-cheek features on Pee W ...
- Chase Sponsors Festival Webcast On Facebook
Marketing Daily, - Thursday, September 9, 2010
Festival attendees with a Chase Freedom card can gain access to t ...