- 'Miss Coors Light' To Be NASCAR Brand Presence
Marketing Daily, - Thursday, September 9, 2010
According to the company, the winner, Rachel Rupert, is a lifelong NASC ...
- Bears Tap Toyota For Top-Tier Sponsorship
Marketing Daily, Karl Greenberg - Wednesday, September 1, 2010
Toyota's Midwest regional office is taking advantage of the size of t ...
- Bravo Adds New Sponsors For 'Top Chef Just Desserts'
MediaDailyNews, - Wednesday, September 1, 2010
Bravo announced partnerships with Breyers, Dawn, Extra Dessert Delights Gum and Godi ...
- Tecate Links Fight Sponsorship To Mexican Holiday
Marketing Daily, Karl Greenberg - Tuesday, August 31, 2010
To further its sponsorship of the bout, to be held at L ...
- What's Adidas' $200 Million Deal With MLS Really Worth?
Around the Net In Brand Marketing, Thom Forbes - Tuesday, August 31, 2010
Barry Janoff asks if Adidas's new eight-year, $200-million (estimated) deal with Maj ...
- Home Depot Joins Battle Of The Bands
Marketing Daily, - Monday, August 30, 2010
The competition and event has over 40 HBCU marching bands competing ...
- Stonyfield Farm Expands U.S. Open Presence
MediaDailyNews, - Friday, August 27, 2010
Stonyfield Farm is expanding its sponsorship of the U.S. Open tennis tourname ...
- Kickoff: Discover To Sponsor Orange Bowl
MediaDailyNews, David Goetzl - Thursday, August 26, 2010
ESPN has reached a deal charging Discover handsomely to take over tit ...
- Discover Card Signs Four-Year Pact To Sponsor Orange Bowl
Around the Net In Brand Marketing, Thom Forbes - Thursday, August 26, 2010
Hoping to raise its profile among its pigskin-leaning consumers, Discover Financial Servic ...
- NBC Drives Emmy With Infiniti Spots, 'Community' Participation
MediaDailyNews, David Goetzl - Tuesday, August 24, 2010
This year, NBC will try to capitalize on the Emmy home fie ...
- With Tennis on The Upswing, AmEx Site Serves Up Young Players
Around the Net In Brand Marketing, Thom Forbes - Tuesday, August 24, 2010
As part of the sponsorship deal American Express has forged with t ...
- HSBC Is Top Sponsor Of 'New Yorker' Event
Marketing Daily, Tanya Gazdik - Friday, August 20, 2010
The bank's brand print and out-of-home ads have been featuring unusual factoi ...
- Hallmark Launches Major 'Martha' Marketing Push
Marketing Daily, Fern Siegel - Thursday, August 19, 2010
Scoring Martha Stewart is a big deal for Hallmark Channel. So bi ...
- Discover Promises To Be The Anti-'Peggy'
Marketing Daily, Tanya Gazdik - Tuesday, August 17, 2010
Three TV spots, the first of which broke earlier this week, st ...
- General Mills Launches Integrated Effort For Pillsbury
Marketing Daily, Nina Lentini - Monday, August 16, 2010
"We approached Melissa Joan Hart for several reasons," a spokesperson tells Marketi ...
- Did Assist-Card Make A Good Bet On Miami Heat Sponsorship?
Around the Net In Brand Marketing, Thom Forbes - Wednesday, August 11, 2010
Travel company Assist-Card took a gamble in early 2009 when it decid ...
- Wholly Guacamole Goes Beyond The Party Circuit
Marketing Daily, Karlene Lukovitz - Monday, August 9, 2010
This year, Wholly -- the #1 guacamole, according to Nielsen -- ...
- P&G Re-Ups With NFL, Taps Jerry Rice
Marketing Daily, - Tuesday, August 3, 2010
The company, which became one of the league's top-shelf sponsors last ye ...
- MSG Syndicates 'Boomer And Carton'
MediaDailyNews, David Goetzl - Monday, August 2, 2010
Allstate has signed a deal to sponsor the latest attempt by ...
- P&G To Sponsor Next Five Olympic Games
Marketing Daily, - Wednesday, July 28, 2010
Procter & Gamble is launching sponsorship of the next five Olympic Gam ...
- ESPN, Comcast May Battle For P&G Olympic Dollars
MediaDailyNews, David Goetzl - Wednesday, July 28, 2010
Maybe upping the stakes a bit as an expected Comcast versus ES ...
- World Cup Sponsorships Not Always Smooth Ride
MediaDailyNews, Wayne Friedman - Tuesday, July 27, 2010
When it comes to pure awareness, not all global marketers witnessed improveme ...
- Anheuser-Busch Joins Delta, Coke At MSG
Marketing Daily, Karl Greenberg - Monday, July 26, 2010
Madison Square Garden has extended its deal with Anheuser-Busch. It joins sever ...
- Kia Backs Family 'Yo Gabba Gabba!' Tour
Marketing Daily, - Friday, July 23, 2010
Kia Motors America will be presenting sponsor of the "YO GABBA GABB ...
- Jamba Teams With California Soccer Association
Marketing Daily, - Friday, July 23, 2010
Representatives from local Jamba Juice stores will have a presence at C ...
- JetBlue Hosts Free Sarah McLachlan Concert
Marketing Daily, - Wednesday, July 21, 2010
In connection with her new album release, "Laws of Illusion," McLachlan's conce ...
- HuffPo Launches Travel Section
MediaDailyNews, - Wednesday, July 21, 2010
The Huffington Post has launched of HuffPost Travel, a new section featuri ...
- P&G Touts Tide With R&B Tie-In
Marketing Daily, - Monday, July 19, 2010
The campaign is associated with the lead character's propensity to get mes ...
- First Learnings From The World Cup
Marketing: Sports, Ove Haxthausen - Tuesday, July 20, 2010
Every brand is unique, and sponsorship objectives differ from one to anothe ...
- NFL Kicks Tires, Renews Deal With Bridgestone For Five Years
Around the Net In Brand Marketing, Thom Forbes - Friday, July 16, 2010
...