Tag results for "sponsorship"
- World Cup Sponsors Generate Higher Likability, Brand RecallBig marketers targeting U.S. and U.K viewers during the World Cup a ...
- Sponsors Stand By Lance Armstrong Following New Allegations ...
- Ford Re-ups Sponsorship Of Ironman For Edge Ford says its involvement with Ironman pays off. The company says th ...
- Summertime Brings Events To The Forefront "We know there's a lot of different events and activities," Scarborough's Howa ...
- Non-World Cup Sponsors Score Ad Buzz With GamesNike has done its share of "ambush" marketing over the years. Th ...
- Nissan, RadioShack Join Tour De France Sponsor Roster When the Tour de France begins on Saturday, Nissan and RadioShack wi ...
- How To Make Your Summer Sponsorships EpicBrands must raise the bar, seek to deliver epic, highly memorable, conversation-wort ...
- No Effort Too Small In Coca-Cola's Largest-Ever Campaign As part of its largest-ever marketing campaign ever, across 160 countries, Coca-Co ...
- ANA: Events, Sponsorship Metrics Are Inadequate Nearly 8 in 10 respondents said that the need for validated sponsorship/even ...
- Wheels of Fortune: Versus' Tour de France Nets Bigger Ad PackagesBuilding on a vast improvement in ratings of a year ago, Vers ...
- Pepto Bismol Joins Nathan's For July 4 Eating Contest Major League Eating's growth in recent years had brought along a n ...
- Nissan, Lance Armstrong Ride Hand-In-Hand The effort for the car, which goes on sale in late fal ...
- Progressives' Sponsorship Puts A New Spin On Bike Rally ...
- Kia Turning Attention To Digital, Mobile VP/Marketing Michael Sprague notes that 39% of users of Cars.com accessed mobi ...
- SoBe Backs 'Lounge' On Comedy CentralPepsiCo's SoBe is backing a new online talk show on Comedy Central ...
- BMW, Oracle In Same Boat: Charting The Future Of America's Cup The idea of a car brand sponsoring sailing activities seems counterintuitive. A ...
- KGB Becomes Bonnaroo PartnerThe company provided the festival's first "Roo Feed," an instantaneous news fe ...
- Miller Sponsors Turner TV, Pushes Branded Story LinesTurner said a multifaceted deal with MillerCoors will include not just t ...
- Honda To Sponsor NatGeo's 'Great Migrations' SeriesHonda will activate its sponsorship at the corporate level under its "Pow ...
- Macy's Adds Oomph To Gay Pride Events And it looks like Macy's isn't the only sponsor to amp ...
- Aegis Unveils 'Team Epic,' Fuses Event And Experiential Marketing With Digital Media And ResearchAegis Media today will unveil Team Epic, a new event and experienti ...
- Bermuda Leverages Proximity To East Coast "We're extremely focused on the New York market and cosmopolitan travelers fr ...
- Chrysler's Dodge Runs Rock n' Roll MarathonsIn what may be a first for a sponsorship of this kin ...
- KitchenAid To Sponsor Senior PGA The KitchenAid sponsorship will begin with the 2011 Senior PGA Championship, ...
- Toyota's Highlander Steers TBS' 'There'Toyota has inked a deal for a full-season, multifaceted sponsorship of TB ...
- Extended Wear: Bridgestone Drives NHL PartnershipBridgestone has signed a five-year deal extending its relationship with the Nation ...
- Horizon Air Hands Out Ad-Supported Snack Boxes To Passengers A Horizon Air flight from Seattle to Portland, Ore., yesterday featured ...
- UrbanDaddy To Relaunch Perks Program, Sponsored By HeinekenMen's lifestyle publisher UrbanDaddy on Monday is expected to relaunch its Per ...
- DQ, Oreo Partner On Blizzard 25th Anniversary Oreo/Kraft and DQ have a long-standing relationship: The Oreo Blizzard is t ...
- Avoid The Wrongs Of Rights Activation If you are going to invest in sponsorship rights, you need ...
