- Oprah, Kohl's Sign Sponsorship Deal For 'Next TV Star'
MediaDailyNews, David Goetzl - Friday, May 14, 2010
After a network-wide deal with Procter & Gamble, the coming Oprah Winfr ...
- P&G, NBC Partner On Content For Boomers
Marketing Daily, Karl Greenberg - Wednesday, May 12, 2010
The content includes daily articles, instructional videos, blogs, quizzes and polls. T ...
- Subway And Bud Light Back College Rugby
Marketing Daily, - Monday, May 10, 2010
Subway Restaurants and Anheuser-Busch's Bud Light are sponsoring the first-ever USA 7 ...
- Social Media Sponsorships Defined: Small, But Growing Fast
Online Media Daily, Joe Mandese - Tuesday, May 11, 2010
Social media may be one of the most talked about segments ...
- LG Uses Film Sponsorship To Tout New Phone
Marketing Daily, Aaron Baar - Saturday, May 8, 2010
Tie-ins will include television advertising, an in-store gift-with-purchase promotion and a dedicat ...
- Mercedes-Benz Signs With James Beard
Marketing Daily, - Wednesday, May 5, 2010
Onwers of Mercedes-Benz vehicles get a Friend membership and a $75 Jam ...
- Bud Light Will Kick Off Exclusive NFL Sponsorship In 2011
Around the Net In Brand Marketing, Thom Forbes - Wednesday, May 5, 2010
Anheuser-Busch's Bud Light will replace MillerCoors' Coors Light as the "official a ...
- P&G Discussing International Sponsorship Of London 2012 Games
Around the Net In Brand Marketing, Thom Forbes - Wednesday, May 5, 2010
Procter & Gamble reportedly has spoken to ad agencies about creating ...
- Mercedes Re-Ups With Fashion Week
Marketing Daily, - Thursday, April 29, 2010
Mercedes-Benz USA has renewed its title sponsorship for Fashion Week over t ...
- Captain Morgan Lime Bite Hits TV
Marketing Daily, Karlene Lukovitz - Thursday, April 29, 2010
The series of three, 15-second TV spots, all falling under a "Delicio ...
- Western Union Effort Urges Cash Gifts For Mom
Marketing Daily, Tanya Gazdik - Thursday, April 29, 2010
Themed "Return the love," the national effort includes partnerships with Grammy Award-winni ...
- Festivals Are Increasingly Music To Marketers' Ears
Marketing Daily, Aaron Baar - Monday, April 26, 2010
"They're one-stop shops to reach a lot of consumers," IEG Sponsorship Report ...
- Country Financial Sponsors 'Road Trips'
Marketing Daily, Tanya Gazdik - Monday, April 26, 2010
The program combines elements of entertainment and education to enable consumers ...
- McDonald's 2010 Gospel Tour Hits The Road
Marketing Daily, - Friday, April 23, 2010
The 2010 edition of "McDonald's Inspiration Celebration Gospel Tour," headlined by Grammy-winni ...
- PR Newswire Drives Grand-Am Race Car Sponsorship
MediaDailyNews, David Goetzl - Friday, April 23, 2010
A leading press release distributor has begun sponsoring a car in t ...
- Microsoft, WNBA Deal Puts Bing Logo On Player Jerseys
Around the Net In Brand Marketing, Thom Forbes - Thursday, April 22, 2010
In what could be the most impactful marketing deal in recent U. ...
- Shell, Penske, Ink Racing Deal
Marketing Daily, Karl Greenberg - Wednesday, April 21, 2010
Shell Oil and Penske Corp. have signed a multi-year partnership around bo ...
- Bank of America Sponsors History's 'America'
MediaDailyNews, Wayne Friedman - Monday, April 19, 2010
Cable network History is getting some unusual advertising/programming help for its massi ...
- Sponsors Lace Up Shoes for N.Y. Half Marathon
Marketing Daily, - Thursday, April 15, 2010
Lady Speed Stick has signed on as the first-ever presenting sponsor ...
- Mundial Upgrades: New Online Sports Net, Digizines
MediaDailyNews, Fern Siegel - Thursday, April 15, 2010
The Mundial Group is on a tear. First, the 10-year-old Latino spor ...
- FIFA Cracks Down On Ambush Marketing, Small Vendors
Around the Net In Brand Marketing, Thom Forbes - Thursday, April 15, 2010
Ambush marketing seems to be a recurring problem at major sports eve ...
- FIFA Promotion, With Film, Is ESPN's Largest
Marketing Daily, Karl Greenberg - Wednesday, April 14, 2010
ESPN's "One Game Changes Everything" platform for promoting its coverage of t ...
- NHL Cup Sponsorship Up 20%
MediaDailyNews, - Thursday, April 15, 2010
The economy may still be on the ice for some - b ...
- Continental Sponsors Red Bull Arena
Marketing Daily, - Monday, April 12, 2010
Continental Airlines and Red Bull New York announced that Continental Airlines wi ...
- LG Canada Inks NHL Deal With Eye To U.S.
Marketing Daily, Aaron Baar - Monday, April 12, 2010
Hockey, more than any other televised sport, seems to benefit most fr ...
- Toyota Reaches Back To Pitch Avalon Sedan
Marketing Daily, Karl Greenberg - Monday, April 12, 2010
The effort uses fonts, voices, styles and sets reminiscent of the ti ...
- Correction: Chase Fee For NYT iPad Sponsorship
MediaDailyNews, - Friday, April 9, 2010
An article published in the April 8 edition of
Media Daily News- Y&R, FSN Create Client-Sponsored Shows
MediaDailyNews, Fern Siegel - Friday, April 9, 2010
Young & Rubicam has joined with Fox Sports Net to develop ...
- Chase Pays $1M For NYT iPad Sponsorship
MediaDailyNews, Erik Sass - Thursday, April 8, 2010
How much is The New York Times' iPad content worth to advertiser ...
- MLB Network Cuts DirecTV 'Solid' Deal
MediaDailyNews, David Goetzl - Thursday, April 8, 2010
DirecTV, which owns a portion of the MLB Network, will be t ...