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P&G Discussing International Sponsorship Of London 2012 Games

Procter & Gamble reportedly has spoken to ad agencies about creating a major campaign promoting a sponsorship of the London 2012 Olympic Games, John Reynolds reports. The deal with the International Olympic Committee (IOC) would not be brand-specific, sources say.

The IOC wants to increase the number of its global sponsors from nine to 12 and is expected to announce new partners soon.

P&G, which already is a sponsor of the U.S. team at London 2012, declined to comment on the report.

Read the whole story at Brand Republic »

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