Febreze Hits Road With National Football League

September 14, 2010

Procter & Gamble's Febreze brand is launching a road show as part of its sponsorship with the NFL. The effort includes a partnership with Olivia Manning, the wife of Archie Manning and mother of NFL players Peyton and Eli.

The program, called Febreze Game Day Freshness Tour starts with NFL Kickoff through Super Bowl XLV in North Texas. The tour will visit NFL stadiums and local events nationwide. Manning will post tips and other content to the Febreze Facebook page.