- Bank Of America Ends Olympics Partnership
Marketing Daily, - Thursday, June 4, 2009
Bank of America Corp. is ending its 16-year sponsorship of the U. ...
- Sponsorships Expected to Grow Worldwide
Around the Net In Media, Joan Voight - Tuesday, June 2, 2009
The sponsorship business will enjoy significant global growth this year despite t ...
- Jim Beam's Red Stag Sponsors Kid Rock Tour
Marketing Daily, Karlene Lukovitz - Friday, May 29, 2009
The celebrity tie-ins include a "Call of the Wild" sweepstakes in whi ...
- Opportunities With Emerging And Second-Tier Sports
Marketing: Sports, Jon Hickey - Tuesday, May 26, 2009
There are literally dozens of properties that are worth a closer loo ...
- Centro and BAT Step to the Plate
Online Media Daily, Gavin O'Malley - Monday, May 18, 2009
Brand Affinity Technologies -- which matches mostly pro athletes with online advertise ...
- Tropicana Juices Women's Communities
Online Media Daily, Laurie Sullivan - Thursday, May 14, 2009
Tropicana officially unveiled "The Juice" community Thursday to promote Trop50, a n ...
- Sacred Territory For Sale
Marketing: Sports, Barry Janoff - Tuesday, May 12, 2009
The standard in marketing is now being set by the new $1 ...
- PBS Kids Pushes Summer Sponsorships
MediaDailyNews, Fern Siegel - Friday, May 8, 2009
The Sponsorship Group for Public Television says it is a first. T ...
- Verizon Wireless To Sponsor 'Fearless' Tour
Marketing Daily, - Tuesday, April 28, 2009
Verizon Wireless has signed on as the sponsor for country singer Tayl ...
- Volvo Exclusive Sponsor For Edmunds Mobile
Marketing Daily, Mark Walsh - Wednesday, April 29, 2009
"What we've created for Volvo is a destination that will drive hi ...
- Report: McCann Wins Olympics, Pays To Do So
MediaDailyNews, - Wednesday, April 29, 2009
Interpublic's McCann Erickson unit won the coveted advertising account to promote t ...
- Kodak Invites Fans To Fantasy Golf Game
Marketing Daily, Aaron Baar - Monday, April 27, 2009
"We see the fantasy game as an extension of our sponsorship ...
- Ford Joins Audi Inside New Yankee Stadium
Marketing Daily, Karl Greenberg - Friday, April 24, 2009
In addition to vehicle displays at the stadium, Ford gets a varie ...