- Kick Off: GameWear Sponsors United Football League
MediaDailyNews, David Goetzl - Tuesday, July 28, 2009
GameWear Team Sports has signed with the fledgling United Football League ...
- Allstate's Spanish-Language Efforts Target Economy
Marketing Daily, Tanya Gazdik - Monday, July 27, 2009
Two spots, "Cobbler" and "Toothpaste," broke in February and were joined ...
- Sponsoring Fans Instead Of Athletes
Marketing: Sports, Clint Runge - Tuesday, July 28, 2009
Sponsoring athletes and fan groups might be the most powerful one-two pun ...
- NBC Sues Ginn Over Golf Sponsorship
MediaDailyNews, David Goetzl - Monday, July 27, 2009
NBC is suing a troubled real estate developer for breaking an agreeme ...
- TV One Strikes Ford Sponsorship Deal
MediaDailyNews, David Goetzl - Friday, July 24, 2009
A real-life "Apprentice"-style competition that Ford has backed at a grassroots lev ...
- State Farm Sponsors Univision Web Novela
MediaDailyNews, David Goetzl - Thursday, July 23, 2009
Univision has signed State Farm as a multipart sponsor of its comi ...
- Adknowledge Acquires Virtual Currency Company
Online Media Daily, Gavin O'Malley - Wednesday, July 22, 2009
Can sponsored virtual currency unlock social networks' vast moneymaking potential? In ...
- Electronic Arts, Major League Gaming Find Money In Video Game Play
Online Media Daily, Laurie Sullivan - Monday, July 20, 2009
Electronic Arts (EA) reported a partnership Monday with Major League Gaming (ML ...
- Univision Has Sold 65% Of World Cup Ads, Sponsorships
Around the Net In Media, Joan Voight - Sunday, July 19, 2009
Univision has already sold about 65% of its inventory and other on-a ...
- Southern Comfort Backs Playboy Web Series
Marketing Daily, Aaron Baar - Thursday, July 16, 2009
"One of the key insights we've had is that adults 21-29, w ...
- State Farm's Derby Sponsorship Reaps Exposure
Marketing Daily, - Tuesday, July 14, 2009
By sponsoring the Home Run Derby, State Farm Insurance Co. received $22,850,0 ...
- Chipotle Makes Most Of Sustainability Spotlight
Marketing Daily, Karlene Lukovitz - Tuesday, July 14, 2009
In addition to sponsoring free screenings of "Food, Inc." in 32 citi ...
- 'Food, Inc.' Documentary Gets Help From Chipotle
Around the Net In Media, Joan Voight - Tuesday, July 14, 2009
Chipotle Mexican Grill will sponsor free screenings of the documentary "Food, Inc ...
- WGN 'Dives' Into Priceline Sponsorship
MediaDailyNews, David Goetzl - Monday, July 13, 2009
A series of interstitials on WGN America starring an executive at t ...
- Twitter Pimp: Cash for Tweets
Online Media Daily, Laurie Sullivan - Friday, July 10, 2009
As Twitter continues to search for a business model to generate revenu ...
- Panasonic To Sponsor L.A. Kings Hockey Team
Marketing Daily, - Tuesday, July 7, 2009
The long-term agreement includes cross sponsorship and product integration for the ...
- State Farm Sponsors Bollywood Contest
Marketing Daily, Tanya Gazdik - Monday, July 6, 2009
The winner of the contest -- who will be selected online ...
- Q&A With Major League Soccer's Marketing Guy
Around the Net In Brand Marketing, Thom Forbes - Friday, June 26, 2009
It may not have the attendance figures or the TV deals th ...
- Chrysler Extends Deal With Six Flags
Marketing Daily, Karl Greenberg - Wednesday, June 24, 2009
The company will give nearby dealers tickets to the parks for promotion ...
- You Can Measure Return On Sponsorship
Marketing: Sports, Larry Albus - Tuesday, June 23, 2009
Buyers of sports and other sponsorships must -- and can -- asse ...
- Fewer Companies At U.S. Open But Major Backers Remain
Around the Net In Brand Marketing, Thom Forbes - Thursday, June 18, 2009
...
- Sponsorships Slow, NY Giants Snag Deal for Training Field
Around the Net In Media, Joan Voight - Thursday, June 18, 2009
The recession and bailout have put a chill on sponsors' willingness ...
- Ford Backs July 4 Essence Music Festival
Marketing Daily, Karl Greenberg - Friday, June 12, 2009
It is the first time the automaker has marketed with the festiva ...
- Lexus Pairs With Bravo's 'Top Chef Masters'
Marketing Daily, Karl Greenberg - Monday, June 15, 2009
A company spokesperson said Lexus, which is advertising during the show, receiv ...
- HSBC Bank Preps Plans For Wimbledon
Marketing Daily, Karl Greenberg - Thursday, June 11, 2009
As part of the marketing around its sponsorship of the event, HS ...
- Danica Patrick Could Pump $50 Million Into NASCAR
Around the Net In Brand Marketing, Thom Forbes - Wednesday, June 10, 2009
Rich Thomaselli reports that the rumor mill is firing on all cylinde ...
- Tecate Pulls On The Gloves For Mayweather-Marquez
Marketing Daily, - Tuesday, June 9, 2009
Cerveza Tecate is primary sponsor of the upcoming professional pay-per-view boxing fig ...
- Brands Sponsor State Park Guides, Eco-Programs
Marketing Daily, Tanya Gazdik - Tuesday, June 9, 2009
This year's guide is expected to be even more popular since mo ...
- Rehired, Not Just Retired
Marketing: Sports, Barry Janoff - Tuesday, June 9, 2009
It is the best of times and the worst of times wh ...
- Farmers Insurance Group Signs With L.A. Sparks
Marketing Daily, - Friday, June 5, 2009
The Farmers Insurance Group of Companies has signed a multi-year marketing partnersh ...