- 'Reader's Digest' Matters To True North
MediaDailyNews, Aaron Baar - Wednesday, September 30, 2009
Since launching last year, Frito-Lay's True North snack brand has encouraged peop ...
- Gatorade Looks For Bolt From Usain
MediaDailyNews, David Goetzl - Wednesday, September 30, 2009
Gatorade's top marketing executive said Wednesday that Jamaican sprinter Usain Bolt h ...
- Gillette Taps Matt Ryan As MVP For Fusion
Marketing Daily, Karl Greenberg - Monday, September 28, 2009
The TV spot, via BBDO New York, starts this week on netwo ...
- 'Kimmel' Grabs Bud Light for Concerts, Live Spots
Around the Net In Media, Joan Voight - Sunday, September 27, 2009
Bud Light and ABC's "Jimmy Kimmel Live" have struck a wide-ranging de ...
- Visa Renews NFL Sponsorship
Marketing Daily, - Tuesday, September 22, 2009
Visa has renewed its longstanding sponsorship with the National Football League throu ...
- On A Wing And A Player
Marketing: Sports, Barry Janoff - Tuesday, September 22, 2009
During these times of economic challenges, airlines are not flying as hig ...
- Kia Adds Awards Sponsorship To WNBA Deal
Marketing Daily, Karl Greenberg - Wednesday, September 16, 2009
The Kia brand will be part of the formal award presentations a ...
- Marketers Likely To Stick With Serena Despite Profane Tirade
Around the Net In Brand Marketing, Thom Forbes - Wednesday, September 16, 2009
Serena Williams' ballistic tirade at a line judge at the U.S. Op ...
- Keeping Score Of Marketers' Efforts At The U.S. Open
Around the Net In Brand Marketing, Thom Forbes - Wednesday, September 9, 2009
Allen Adamson, managing director of the New York office of Landor Associate ...
- Cars.com Re-Ups With ESPN 'College Football'
Marketing Daily, Karl Greenberg - Friday, September 4, 2009
Carolyn Crafts, Cars.com's VP of marketing, says the company's TV buy ...
- Future Trends In Sponsorship
Marketing: Sports, Darren Marshall - Tuesday, September 8, 2009
Based on our work with a large number of U.S. and glob ...
- ESPN Creates 'Football Fridays' for Wendy's
Around the Net In Media, Joan Voight - Tuesday, September 1, 2009
Wendy's has inked an exclusive five-month sponsorship deal with ESPN, using t ...
- 'Gourmet,' WGBH Hit Culinary Trail
MediaDailyNews, Fern Siegel - Tuesday, September 1, 2009
Hoping to capitalize on viewers' endless appetite for food shows, Gourmet magazi ...
- U.S. Olympics Lands Key Sponsor In P&G
Around the Net In Brand Marketing, Thom Forbes - Tuesday, September 1, 2009
...
- P&G Reaches Coeds With 'College Guide'
MediaDailyNews, - Monday, August 31, 2009
"The Real College Guide," a new online program by and for colle ...
- Time Tests Co-Branded Sponsorships
Around the Net In Online Marketing, Gavin O'Malley - Monday, August 31, 2009
Time.com is all about co-branded sponsorships with its new and highly experiment ...
- Despite Sponsorship Cuts, Ford Sticks With Keith
Marketing Daily, Karl Greenberg - Friday, August 28, 2009
Kevin Schebil, manager of Ford truck communications, says the automaker has ...
- Stonyfield Farm Yogurt Sponsors U.S. Open
Marketing Daily, - Tuesday, August 25, 2009
Stonyfield Farm has signed a one-year sponsorship agreement with the U.S. Op ...
- Seize The Advantage In This Brave New World
Marketing: Sports, Tom Cordova - Tuesday, August 25, 2009
This is the perfect time for sponsors and agencies to start forgi ...
- Visa Sponsors Clear Channel's Stripped Channel
MediaDailyNews, Erik Sass - Monday, August 24, 2009
Clear Channel Radio is launching a new streaming digital radio station presenti ...
- Allstate To Use Anti-Theft Message As Marketing Vehicle
MediaDailyNews, David Goetzl - Friday, August 21, 2009
Allstate is linking with a truTV series on a message placement initiativ ...
- Studio One Touts 'Decade of Delivery'
Online Media Daily, Fern Siegel - Thursday, August 20, 2009
Studio One Networks, a leader in content syndication, launched a business mod ...
- 1800 Tequila Signs As Lakers' First Spirits Sponsor
Marketing Daily, Karlene Lukovitz - Friday, August 14, 2009
1800's Lakers partnership is a highly visible addition to the brand's male-oriente ...
- Corporations Take A Low-Key Approach To Event Sponsorship
Around the Net In Brand Marketing, Thom Forbes - Wednesday, August 12, 2009
...
- Disney Channel Conjures Up Pact With Sears
Around the Net In Media, Joan Voight - Wednesday, August 12, 2009
Disney is crafting a multiplatform sweepstakes and sponsorship deal with retail gia ...
- NFL And P&G Break The Huddle With A Novel Sponsorship Play
Around the Net In Brand Marketing, Thom Forbes - Wednesday, August 5, 2009
The National Football League is announcing a multi-year sponsorship deal with Proct ...
- Turning Heads: L'Oreal, Garnier Sponsor 'Runway'
MediaDailyNews, David Goetzl - Tuesday, August 4, 2009
With "Project Runway" finally set to debut on Lifetime this month, t ...
- Game-Day Success: Sponsorships That Deliver
Marketing: Sports, Jon Levine - Tuesday, August 4, 2009
As with any marketing tool though, proper insights, holistic planning and implementati ...
- AT&T Takes Up Soccer Sponsorships
Marketing Daily, - Thursday, July 30, 2009
AT&T will be the official communications services sponsor for Major League Socc ...
- Southern Comfort Breaks Out Its Digital Media Plan
Marketing Daily, Aaron Baar - Wednesday, July 29, 2009
"Everything we're doing starts with the digital property," the brand's Lena DerOhannessi ...