- Tecate Laces 'Em Up For Largest-Ever Boxing Promo
Marketing Daily, Karl Greenberg - Tuesday, November 10, 2009
Mexican cerveza Tecate has an ongoing relationship with Golden Boy Promotions arou ...
- CKX Revs Dip as 'Idol' Loses Luster
MediaDailyNews, Wayne Friedman - Friday, November 6, 2009
CKX, the company behind "American Idol," saw operating income drop 50% ...
- Nike Shoots For USA Basketball
MediaDailyNews, Karl Greenberg - Friday, November 6, 2009
Nike, which has been a sponsoring partner of USA Basketball since 200 ...
- Microsoft Bing Gives WiFi Users Free Search
Online Media Daily, Laurie Sullivan - Monday, November 9, 2009
Microsoft's Bing and JiWire will announce Monday an advertising campaign that le ...
- Fujifilm's SeeHere.com Helps Build Homes for Troops
Marketing Daily, Aaron Baar - Thursday, November 5, 2009
SeeHere.com, the year-old photo sharing site created by FujiFilm, is branding itse ...
- 24 Hour Fitness Ads To Feature Olympic, Paralympic Hopefuls
Marketing Daily, - Wednesday, November 4, 2009
24 Hour Fitness, the largest privately owned U.S. fitness chain, is tyi ...
- Latin Grammys Adds Sponsors, Style
MediaDailyNews, Wayne Friedman - Wednesday, November 4, 2009
Four sponsors of Univision's "Latin Grammy Awards" will return to the teleca ...
- 'Colbert Nation' To Sponsor U.S. Speedskating Team
MediaDailyNews, - Tuesday, November 3, 2009
"The Colbert Nation" will be represented in Vancouver at the Winter Olymp ...
- ESPN, Toshiba Collaborate On Cross-Platform Campaign
MediaDailyNews, Fern Siegel - Tuesday, November 3, 2009
Toshiba is kicking off a new multiplatform sponsorship ad campaign on ES ...
- CNN, Ford Go Gaming For Dollars
Around the Net In Media, Joan Voight - Tuesday, November 3, 2009
CNN's newly relaunched CNN.com is anchored by the CNN Challenge, a week ...
- P&G Sponsors 'Life & Beauty' Web Show
MediaDailyNews, - Wednesday, October 28, 2009
"Life & Beauty Weekly," sponsored by Procter & Gamble's Head & Shoulder ...
- Microsoft Loves 'Family Guy,' Just Not Nov. 8 Episode
MediaDailyNews, Wayne Friedman - Wednesday, October 28, 2009
In backing out of an upcoming high-profile "Family Guy" special, Microsoft h ...
- Visa Renews Olympic Sponsorship
Marketing Daily, - Tuesday, October 27, 2009
Visa announced today that it has renewed its longstanding Olympic sponsorship f ...
- Haber Heads Marketing For SGPTV
MediaDailyNews, - Tuesday, October 27, 2009
The Sponsorship Group for Public Television has named Roberta Haber director ...
- Good Credit: Visa Olympic Sponsor Through 2020
MediaDailyNews, David Goetzl - Tuesday, October 27, 2009
Perhaps buoying TV networks as they bid on rights for future Olympic ...
- Microsoft Yanks Sponsorship of MacFarlane Show
Around the Net In Media, Joan Voight - Monday, October 26, 2009
Some people might have seen this coming a mile away. Because ...
- U.S. Open Serves Up Mercedes Sponsorship
Marketing Daily, Karl Greenberg - Monday, October 26, 2009
Lisa Holladay, manager for brand experience marketing at Mercedes-Benz, says the partnersh ...
- Roster Of Brand Names Lines Up For NBA
Marketing Daily, Karl Greenberg - Monday, October 26, 2009
"Kia owns the Tip Off platform," says NBA's Mark Tatum. "But ...
- NBA TV Inks Deals With TWC, Cablevision, Dish
Around the Net In Media, Joan Voight - Friday, October 23, 2009
The NBA has forged new multiyear deals with Time Warner Cable, Cablevisi ...
- Ketel One, Ford Back USA's 'White Collar'
Around the Net In Media, Joan Voight - Friday, October 23, 2009
USA Network has signed Ford and Ketel One Vodka as sponsors f ...
- Delta, MSG Pact Creates Multiplatform Deals
Marketing Daily, Karl Greenberg - Tuesday, October 20, 2009
Delta and MSG will tout the relationship with a promotion dangling pri ...
- American Sponsors TV Series With Defunct 'Gourmet'
Marketing Daily, Tanya Gazdik - Friday, October 16, 2009
American's deal includes 30-second brand spots at the opening and close ...
- Anheuser Signs For Unique 'SNL' Sponsorship
Marketing Daily, Karlene Lukovitz - Friday, October 16, 2009
"SNL" will feature highlights from "SNL" viewing parties that will be host ...
- Cheers: Bud Light Sole Sponsor For 'SNL' Oct 17
MediaDailyNews, Wayne Friedman - Thursday, October 15, 2009
Anheuser-Busch will buy out all the TV commercial time in this weekend ...
- Making Sponsorship More Effective And Consistent
Marketing: Sports, Tom Cordova - Tuesday, October 13, 2009
Evolving beyond the CEO's favorite pastime to an important and expansive compone ...
- AutoTrader.com Expands NBA Partnership
Marketing Daily, Karl Greenberg - Friday, October 9, 2009
Amanda Floyd, manager consumer advertising for the Atlanta-based company, tells Marketing Daily ...
- Chase Partners With Sundance Channel On Films
Marketing Daily, Tanya Gazdik - Tuesday, October 6, 2009
The centerpiece is a co-branded weekly film block, "Official Selection: The Tastemak ...
- Subway Goes Wide, Deep With NBC Deal
Marketing Daily, Karl Greenberg - Thursday, October 1, 2009
Tony Pace, CMO of the Subway Franchisee Advertising Fund Trust, tells Marketi ...
- P&G Extends Sponsorship With Olympic Games
Marketing Daily, Karl Greenberg - Wednesday, September 30, 2009
Jason Dial -- former director of global sports marketing for P&G, w ...
- Brands, Sports Properties On Sponsorship: 'Go Deep!'
Marketing Daily, Karl Greenberg - Wednesday, September 30, 2009
ROI was the theme of the Sports Sponsorship Symposium on Wednesday ...