- Timberland Back As Sundance Sponsor
Marketing Daily, - Wednesday, January 6, 2010
The Timberland Co. says it will return to the Sundance Film Festiv ...
- Why Cutting Marketing Ties With Tiger Woods Is Bad Business
Around the Net In Brand Marketing, Thom Forbes - Tuesday, January 5, 2010
...
- Puck Up: Geico, NHL Form New Partnership
MediaDailyNews, David Goetzl - Monday, January 4, 2010
The National Hockey League received a boost with Geico signing a multi-tier ...
- AT&T Hangs Up On Tiger Woods
Marketing Daily, Wayne Friedman - Monday, January 4, 2010
Now a second sponsorship shoe has dropped for Tiger Woods. AT&T sa ...
- AT&T Hangs Up On Tiger Woods
MediaDailyNews, Wayne Friedman - Thursday, December 31, 2009
Now a second sponsorship shoe has dropped for Tiger Woods. AT&T sa ...
- Goya Donates Food, Toys For Holidays
Marketing Daily, - Wednesday, December 30, 2009
In collaboration with the New York Mets, Goya Foods has donated 5,0 ...
- Insurance Companies Court Sports Sponsorships
Marketing Daily, David Goetzl - Tuesday, December 29, 2009
Whether the spots score or not, insurance marketers continue to believe advertisi ...
- Jäger Bombs
Media Magazine, Courtney Humiston - Friday, December 4, 2009
Inside a former warehouse on a desolate industrial block of Brooklyn, wom ...
- Insurance Cos. Court Sports Sponsorships
MediaDailyNews, David Goetzl - Monday, December 28, 2009
Whether the spots score or not, insurance marketers continue to believe advertisi ...
- HP To Sponsor 'Beautiful Life' On YouTube
Marketing Daily, Aaron Baar - Saturday, December 19, 2009
In today's world, television shows don't really get cancelled; they get mov ...
- Fuller 'Can Dream' Cross-Platform
MediaDailyNews, Wayne Friedman - Thursday, December 17, 2009
The creator of "American Idol" is starting up a new digital distribut ...
- ABC To Back Lilith Tour
MediaDailyNews, David Goetzl - Thursday, December 17, 2009
ABC has a deal to back the reprise of a concert to ...
- Cars.com Pushing Year-End Sports Sponsorships
MediaDailyNews, David Goetzl - Thursday, December 17, 2009
As it preps for its Feb. 7 Super Bowl appearance, Cars.com sa ...
- Dwyane Wade's Sponsors Aren't Perturbed By A Scandal
Around the Net In Brand Marketing, Nina Lentini - Thursday, December 17, 2009
...
- Accenture Fails To Be A Tiger
Marketing Daily, Drew Neisser - Wednesday, December 16, 2009
After six years of riding on the coattails of the world's greate ...
- Globetrotters, HoJo Hotel Dangle A Happy $15K
Marketing Daily, Karl Greenberg - Tuesday, December 15, 2009
To enter the challenge, people have to submit a video clip ...
- Accenture Ends Sponsorship Pact With Tiger Woods
Around the Net In Brand Marketing, Nina Lentini - Monday, December 14, 2009
While some marketers are still assessing their relationship with the golfing grea ...
- Danica Patrick To Hit NASCAR Circuit With Go Daddy
Marketing Daily, - Tuesday, December 8, 2009
Go Daddy will sponsor Indy racer Danica Patrick in her move ...
- Less Tiger, More Woods
Marketing Daily, Karl Greenberg - Wednesday, December 2, 2009
I think that this will do his brand equity some good f ...
- Brands Line Up Behind Tiger: 'Private Matter'
Marketing Daily, Karl Greenberg - Monday, November 30, 2009
"Woods is just in a different class," says SportsBranded Media's John Meind ...
- Downhill 'Truth': Audi Sponsors U.S. Ski Team Doc
Marketing Daily, David Goetzl - Tuesday, December 1, 2009
In late January, the automaker will air a documentary about the U. ...
- Low Meets High: Wal-Mart Sponsors Ovation's 'Nutcracker'
MediaDailyNews, David Goetzl - Sunday, November 29, 2009
A retailer with a "save money" message is linking with a highbr ...
- Downhill 'Truth': Audi Sponsors U.S. Ski Team Doc
MediaDailyNews, David Goetzl - Sunday, November 29, 2009
In late January, the automaker will air a documentary about the U. ...
- CNN Draws 'Cause' Sponsors For Holiday Specials
MediaDailyNews, David Goetzl - Tuesday, November 24, 2009
CNN said it has attracted two new sponsors, Procter & Gamble a ...
- When Sports Are In The Spirit, The Message Is Sponsor Responsibly
Marketing: Sports, Barry Janoff - Tuesday, November 24, 2009
Creative companies have fashioned "Drink Responsibly" messages that both sell and wa ...
- Best Western Burns Rubber With NASCAR Sponsorship
Marketing Daily, - Wednesday, November 18, 2009
Best Western International has extended its partnership with NASCAR's Michael Waltrip Raci ...
- 'Fall' Guy: Stainmaster Leveraged HGTV On, Off-Air
MediaDailyNews, David Goetzl - Monday, November 16, 2009
As HGTV and Stainmaster carpets held routine conversations about marketing plans earli ...
- Coke's Sponsorship Of London Tube Runs Into Problems
Around the Net In Brand Marketing, Thom Forbes - Thursday, November 12, 2009
...
- Sprint Banks On Bravo's Product Placement Recall
Marketing Daily, Aaron Baar - Wednesday, November 11, 2009
Sprint's sponsorship of the series includes on-air tagged tune-in spots and billboard ...
- Sprint Sponsors 'Housewives,' Kmart Thinks It Can 'Dance'
MediaDailyNews, Wayne Friedman - Tuesday, November 10, 2009
Sprint will sponsor the fifth season of Bravo's "The Real Housewives ...